 What is Davos? So Davos is just male, stale and pale, right? Not so much, actually. Now I'm not going to blame anyone for thinking of this when you think of Davos. Because, hey, for a while the forum was dominated by older white men. But these manals, they're a thing of the past. By comparison, the number of women at the annual meetings surpasses global averages. And pale? Well, not so much these days. You see, Davos started as a European management conference. And now, it looks to every corner of the globe, welcoming perspectives from, well, every corner of the globe. So when you drop by the channel this time, you're not going to see a line up of old white men. But you might see something a bit more like this. As this year's forum is set to be the most representative yet. Okay, right? Davos is not some secret underground cult. Next. Do you have to be rich to go to Davos? Companies do pay to come here. They pay a lot, actually. But when it comes to civil society, scholars, scientists, activists and the media, they come for free. Because healthy economies are about a lot more than big business. And we need diverse voices to make sure all sectors of society are involved in decision making. But Davos is still about the money. You're representing the interests of the rich. Davos is about a lot more than just money. It's about economies and how we structure them to help the poor, the wealthy and everyone in between. It's about improving the state of the world. I mean, that's literally the motto. And proof of point, you'll see more trade unionists here than you will central bankers. More scientists than economists. And we really welcome the fact that Oxfam's annual inequality report coincides with Davos. Helping put pressure on those that have the power to make a more equitable world. And whilst the economy matters, it doesn't help us breathe. That's why Davos is as much about the climate as it is the future of work and how technology will shape and reshape our lives. That and so much more. In essence, Davos is about putting people together. People with the right expertise, knowledge and power to find new ways of seeing things and start new ways of doing things. Yes, because the forum isn't just for those at the top. It's also about creating opportunities for anyone who wants to make the world a better place. Take our global shapers community. It's got more than 7,000 members working on social solutions in cities in nearly every country. From Accra to Adelaide, Sheehan to Dyrus Alarm. It doesn't matter where you come from or how rich you are. If you've got a great idea, we'll try and put you in touch with the people who can make it come to life. Just look at our platform Uplink, where experts, entrepreneurs, anyone could submit ideas to advance the sustainable development goals. So get involved. Because remember, no one is too small to make a difference.