 How's everybody doing today? Good start to camp so far Awesome. How many of you were here yesterday for beginner's day? All right. Well, I hope that we got you prepped for the weekend and you can make the most of it. I'm super happy you're here Word camp has changed my life in many ways many of my best friends I have met at word camp or we became better friends at word camp So I hope that you find at least one of your people this weekend and you keep those relationships going Because wordpress is a wonderful community and one of the great things about wordpress is and I'll say this all the time Is it's not just a piece of software? The mission of wordpress is to democratize publishing because if you can't control the voice You can't control the message and we in these times. It's really important that everybody's voice is heard And so that brings us to content because if you have a voice and you have a message You need to provide that and publish that in some way, right? How many people here provide content or need to provide content on a regular basis? Yeah, okay How many people struggle with content? All right, so what do you think's the hardest part about getting consistent content out? Anybody The time to write the consistent part Okay Getting ideas time management. Yeah fear. Oh That's a good one Ah Now do you think it's because you want to get that right or because you don't want anybody else to see it and the longer you tweak it Do you think having a counter where you can move on to the next thing right away would be helpful Christina It's yes, it's it can be overwhelming. Yes. Oh How Pat yeah Wow, yeah, so the pacing and how fast it is because it's it's not like you're ever gonna catch up With content because you're gonna have a new piece coming right out, right? Because you know, you know what you're working on. Well, you finally got it. Okay, I get it and the next thing Right So my talk is on creating a calendar But there's gonna be a little window after for me to show you what because every room is a little bit different Would it be helpful for me to show you how I outsource my content? Okay, so y'all remind me that I'm gonna show you that and I'll just Well, we'll log right into it and I'll show you how I do that Because it's really one of the things I have found so I run an agency I love writing and I think I'm a decent writer, but there's just not enough time in the day and What I have found for me is most effective is to have a create a content calendar that I can then Have a content machine. I do I always do it perfectly. No if you go to my website right now I haven't posted anything and probably a month. That's because I've been traveling and being with my family, right? So it's not this is not perfect and usually I do talks because I'm feeling a hole that I need in my own life So don't expect perfection But we're gonna figure it out together. Okay, so let's see I've heard we have some Technical difficulties with this so We are going for imperfection right, okay, what are the types of content you need to produce blog posts, right? social posts What else what's that? videos email guides content upgrades webinars podcast pop it up but up but up but up but up right Okay, so Yep, something like that So one of the things we want to have in the very beginning of our content plan is An idea of what our content how our content is going to perform online and what's the ideal situation and structure for that Okay, so HubSpot did a lot of research about what's the ideal site structure and for For your blog posts and presenting your content and they came up with this thing called content clusters or topic clusters And it's looks like this Okay, so you want to have your main ideas? One big exhaustive page and a lot of little smaller Pieces linking back to that or less it less important pieces, right? So let's just say Your web designer and maybe one of your main pages is the exhaustive Resource of web design why is web design important blah blah? You know you get the idea, but now everything that you write that's going to be about web design is going to link to this page Because this is where we want to drive all the traffic This is where we want to drive all the authority and this is where you're going to put your your greatest SEO efforts right is to this one page so Yes, so that would be like one What we would call a pillar post or a cornerstone content So it would be like you're knocking it out of the park resource for anybody who wants to know about that topic Does that make sense? Okay, so what do you do? What and a cult shop, okay, so what are the different the big ideas right so maybe Magic pebbles right okay cool, so let's say you're gonna have the ultimate guide to magic pebbles And you're gonna have everything Anybody could ever want to know about that so that when anybody's looking for this online Google says this is the authoritative resource So that sounds overwhelming right okay, so we're gonna reverse engineer it so normally Most people would start off with this piece of content and then build little pieces So that seems logical, but it's way overwhelming and I would never do that So what we're gonna do is we're gonna break up what the pieces of that pillar page would be And we're gonna create those pieces one at a time and and then at the end We're gonna put them all together in an authoritative post Okay, because that's so much easier to hand off six pieces of content to somebody and say can you make this into You know a rider graphic designer. Can you redesign this into a pillar page, right? Instead of saying can you come up with this and then you're gonna pull little things out of it So we're gonna do it a little bit backwards So it could be a list it could be and normally that what would be really great way to do this is to have a lot of different Pieces of content displayed throughout this page. So list bullet items quotes click-to-tweets Images infographics, okay, so but that sounds really overwhelming So don't like shut your brain off right now. Okay, because we're gonna backdoor into that all right, so one of the things for me that makes it easier for me to Make my content on a regular basis is to have themes. Okay, so I'm in a great group called WP elevation and we have content themes Okay, so every month there's a theme and I believe this month is profit Don't don't hold me on that. Yeah, I think it's profit this month, right? So Every month that's the whole thing that they do is they talk about profit Well, I like to share the content of my friends who are in WP elevation And so what I want to do is I kind of want to sync my themes up with theirs But not be super obvious about it And I do this for my clients as well So then we can all share very similar things, but they don't they don't sound like we're copying each other so What I what we do is we pair that theme with something that's personal or very specific to that business Okay, so let's just say what are you working on personally? So for me I got a lot of character flaws So I'm working on some stuff. So this is some of the stuff that I'm working on Okay, and so I think when when I did these slides of the theme was growth So we'll look you'll see on the content calendar. We have profit, but we're going to talk about growth here So what I did is I combined those two. Oh it's sprint. Sorry. So it was sprint So sprint would been like catching up tying up loose ends, right? okay, so at the for the month of April our micro themes were sprint and emotional management, so I went back to my My my list of character flaws here And I'm like if I were going to pair a sprint up with any one of these which one Which one would match for me and this is this is not something you have to do I'm just going to give you a little window into how I do it So I'm like well when I'm burned out. I need to catch up. What's the one thing I need to work on? I need to work on managing my emotions through this so I don't freak out. I don't melt down so I'm pairing those up and So what I came up with for a theme was the middle miles Right, so Everybody gets super excited when they start their business, right? And you're like on fire I'm gonna change the world with my business. We're gonna I'm gonna web design the shit out of everything right Well, and I'm like nothing can stop me and then you get up and now I'm you're growing you're busier Well, you know and now things start to be a grind you still love the work But it's a lot right. Maybe it's time to build a team. Maybe it's time to outsource. Maybe it's time to work on your processes Right, but this is where it gets hard and this is where 75% of the businesses either fail or give up Okay, what is what's the difference? The difference is your emotional management and managing your loose ends, right? So, how do we how do we talk about this and how do we create content around that? So I like to use content starters because I'm lazy and I don't like a blank canvas Right, so I need something to react against or something to prompt me So let's just say What so this is how we use a content starter for our theme. What what are the middle miles? Why why are they important? Why are they so tricky? Right, so you can see immediately You can start thinking your brain starts moving in a little bit. Okay. It's just a jumpstart now This is not going to write your content for you But it will give you a way to get started which for most of us. That's our biggest problem. It's just getting started How to How do you survive the middle miles then how to is a great for an infographic or a piece of content That's just steps or showing you how to do something Engage your community Okay, this is something that site ground does really well. I'm a site ground community ambassador site ground Partners with their ambassadors to create content Who's in your community that can help you that you reach out to you that you guys can do content together? Maybe it's a guest post. Maybe you're quoting them How do you let's just say maybe we do it a Podcast and the topic is how do you manage the emotional drain that follows the startup years? I'm sure that you could there'd be at least 15 people in this room that could talk about that a Personal rant or an opposite view Hey, maybe they're sitting for you. Maybe it's time to give up. Maybe you're doing the thing That's not your passion and maybe it's time to throw in the towel and do what you were really meant to do Okay, so these provocative posts are really great for like email newsletters social media posts right Because what you want is to kind of like shock somebody into reaction listicle or roundup so this is great for Facebook teasers or A really a blog post where you really want to just share some love with your community reach out to them So I did this on Productivity tips and I reached out to my community WP elevation and I said what's your greatest productivity tip? And I got a bunch of them and then I created nice little graphics Put them up in a blog post and shared them out on social media Everybody loved it Everybody enjoys looking at their own face and hearing their own words and being included in and feeling like they're a part of Something and guess what they share those things and now you're creating a lot of activity Now you've got all these pieces of content that you just did About this and we're gonna we're gonna go through this a little bit slower back back up. So don't worry So now you take all of these pieces of content and now you've got a bunch of content about the same topic Now you hand this off to your writer or you hand or you sit down for an afternoon and create an Ultimate post with all of these pieces you just put together because now you've got a list now You've got an infographic now. You've got up the what the why the how the who can help why it will help, right? And it all starts with your content starters Okay, and you can do this over and over and over and over again, right every single month. Just start back over again, right? Is it perfect? No, will it work? Yeah Right So The idea is for you to make this your own. So what what would this look like to you? So if you do you have a podcast do you have a webinar? Would you like one? Right and you can start seeing the possibilities where now it becomes like not oh, man I've got to create content, but like oh, where could I what could I do? Right, so we want to take it away from being a chore and start looking at the possibilities of Being able to connect with your community So we're about I'm not done, but I want to show you this link So this is I'm going to be a link to the page on my website where we have I have a spreadsheet Where I have created a content calendar for you Okay, and we're going to look at what that looks like But I want you to go ahead and take a picture of that if you want it Because what I want for you is for you to Leave here with all the tools to have your content planned out for the next 12 months Okay Does anybody want to volunteer to have their next month planned out? Do it come on Come on up here. Let's do this. Yeah, come on up. It's interactive all right, so Here we go and let me see if I can Increase this Oh It's not going to do that. Does anybody know how to do this? I'm technologically illiterate with Google Sheets Oh, here wait control plus maybe oh Here we go Okay, there we go. Can you see that? Okay? So let's say and I'm just going to walk through this just so we can see what we're doing here So we're going to have the theme We're going to have all of our weeks here, right? So of the weeks of the month the content type, right? So how many different content pieces do you have? How where you want to put them the content starters? and then We're going to talk about what else we can do with this. Okay, so let's Yeah Absolutely, okay, so let's do let's do June for you Okay So June, okay, so what what business are you in? Mailchimp expert, okay, so would you be creating content for yourself or do you work for Mailchimp or you independent? Okay, okay, so when you are creating content, how many different topics do you always talk about Mailchimp or do you talk about productivity? Do you talk about automations? Yeah, automation but within the Mailchimp platform, okay, all right, and so what does that do? For the client so it's not just that they're saving time But what's the end goal that that that they want to achieve? So what I do is I do a lot of how-to's, okay And a lot of videos. Okay, so what they're wanting to do is reach their community through What the people that I have coming to my site want to figure out how to do x on Mailchimp, okay to reach what goal? Get it done so they can email Okay, and what does that do for them? Build their business. Yes, okay increase their profitability Right give them more time Okay, the reason I'm saying that is because I've never even think about that stuff Right, we'll see that and most of us don't but that's what makes really compelling content, right? So I'm not gonna like if I need to know how to do something I'm gonna come to your website, but I'm not gonna come back until the next time I need to know how to do something unless there's a compelling reason dude. That's my whole missing piece dude No, that's okay, that's okay my sign calls me dude, so he's like dude. I gotta go play No, it's true. It's true. So yes, that's and that's the missing piece in a lot of people's content, right? Is that yes? We want to give them the how-to's but we also need to give them a why to come back Okay, all right, so let's say So let's say it's time management So this gives you so much more to talk about Then just email marketing and automation and all of that. Okay, so Let's talk about let's make our theme for June time management. Okay, okay So and one of the great things about teaching is you can always teach on the thing you need to learn Huh? So me content calendar is my weakest link, so I need to crush it So that's what I'm gonna do is figure out how to teach you so I'm reminding myself by hearing myself out loud Okay, so now what is it? What is time management and why is it important? Okay, so we're gonna put that down Well, let's just say what is time management and popular techniques, right? Okay, now so we've got the why so now this is your topic for your blog post and Now you've got to start you know what you're gonna write about and and really Just start googling stuff right and start making notes now. You've got your thing. Okay So now we're gonna do why is it important and why do you need it? All right, ask a question So we're gonna get to that but here's one of the things we want to do we don't even want to push Mailchimp in this article because we want something that's very universal Everybody can use this because you don't want to just pull in nobody's gonna share to their entire social network Well, very few people are gonna share Okay, okay So here's here's the reason why we want it universal Okay, so if you're talking about a how-to and how like time management and how how it's effective using Mailchimp Right, you're gonna capture people who are already looking for that What you also want to capture are people who hadn't even thought of that Okay, and those people They're gonna it's gonna be universal and so the person It's being filmed already. Don't stay with me. All right So because what's gonna happen is The teacher is gonna share it to their plumber friend and the plumber is gonna share it to another person because Everybody needs time management and event and it's going to land in somebody's lap who's like I have been looking for a solution I didn't even know this was it Okay, so Okay, so obviously we're gonna spice this up a little bit, but that's your starter now how to Okay, how to use Mailchimp to be more effective with your time. Okay Okay, now Dude it's so easy. Okay, so now we're gonna go who not how all right So what who not how is is one of the things that as you get busier in business you can't do everything yourself, right? So you need to outsource that you need to find another person or find somebody else who has already solved this problem You want to be the solution to that so you want to show your clients your visitors Your word your website users that you are their who and they don't have to do the how right so maybe maybe you are a fancy consultant and Instead of them having to stop what they're best at they can just hire you to do that right and If you don't yeah, and so you can say how can an automation expert help save you time and increase your Mm-hmm. Okay. Oh My god, see how this is not that hard, right? It's really fun. Well, actually that makes my brain hurt trying to do that You think so. Oh, yes, because my brain is not used to working this way Okay, so here's what you can do and and maybe you could pair up with somebody who also Struggles with less linear thinking and just have them ask to you ask you these questions You don't think so you think this is abstract. See to me. This is like what what why why how to how to But I would go back to you Exactly taking this chunk of mail to have been showing you how to do it inside the software That's how I would do it and this is so much better But do you have any creative like abstract friends that also struggle with content? I just You'll be able to do it Okay, well, that's what we want to do We just want to open the door so that everybody can has a way to create great content In a really structured way a to be B to C, right? Okay, so personal rant. So maybe Who here has ever ranted online about anything? You're lying the ones of you who have not raised your hands Okay, so what we want to do is we want to do something provocative Okay, so When is when she when should time management go out the window when is email automation not the right answer? When is the person? There you go Right Exactly and it makes you seem more authentic even if you're not But like when because you've all been in a sales situation with someone who's like this is the answer to your problem I don't know what the problem is but this is the answer and You don't believe them because you know every service doesn't fit everybody, right? So this gives you you're pushing them back, but also what happens when you push people away They're more they're more attractive playing hard to get is it effective for a reason Okay, does anybody have a webinar or a podcast Okay, so here's where you can engage your community. Do you know somebody who is just killing it? It could be either one so this is just this is where you engage your community so it could be a Podcast it could be a webinar. It could be just an a print interview, right? It could be anything. How do you engage your community to get their input, right? So you're kind of like hijacking them for your content, right? Okay, so Absolutely Okay Right Correct, but you want to push it away from yourself and focus it on them because then they're gonna feel comfortable to really go into their Story and that's where you get really great content, right? So maybe you're interviewing somebody and you're like, okay Tell me about what how automation has changed your life. What are you able to do now that you weren't able to do before, right? So my social media automation has freed me up so I can spend more time with my kids Okay, that's pretty big, right? So I'm sure someone who is struggling with putting out manual Newsletters or following up or all the things that MailChimp can do for them So it's not like helping them with their email What's the end benefit that they get and what's that story because that's a story that's going to be Interesting to people Right and maybe they're interested in the story and not the automation, but you see what I'm saying Because we don't want to be salesy all the time Absolutely, so maybe this is you're on somebody else's webinar podcast and maybe maybe that was a couple of months ago and now you're going to Put up the show notes and really go into a deep dive about other things that you talked about that So this is not a prison. This should not cage you in this should set you free Okay, so make this your own and if you don't want to interview people and you you're someone who gets interviewed Just flip the script on that and and just take that and say how can I turn that into more content for myself? Okay, so now we've got another blog post Okay, yeah No, it's however you want to engage your community not everybody does webinars not everybody does Facebook lives now everybody does podcast And that's fine However, you can take this and make it your own the idea is to create compelling content That's going to add value and ultimately lead to more conversions for you To create yourself as an authority as as someone who cares about people and not just about sales, right? Okay, so a listicle or a roundup. This is what I was talking about as far as Doing like what are your productivity tips, right? So you can take that and make that a really nice thing and it's so easy put out on Twitter like how has MailChimp saved you time or like What what are five things you get to do because you're not stuck doing email boom boom boom boom boom? That's such an easy ask from people You know and then you just make some nice little graphics with their pay with their with their face and their quote on it Everybody loves that and it's super easy. What would that take you 30 minutes? Not even probably All right Well, maybe not the first time but the fourth time like Ten minutes ten minutes and now you've got a Yeah, it doesn't have to be fancy Well, and that's something that when you don't put out a lot of content And I don't know how much content you put out But if you don't put out a lot if you don't put out a lot every time you do it It's like doing it for the first time But if you're doing this boom, but boom, but boom It makes Yeah Okay You can I would say I would just I would just private message them say hey, I'm thinking about use it Do you mind and I'll let you know Yeah, and you say I'll let you know when it's live and now you've engaged The point is to like bring your network to life a little right and and also save time because I'm lazy, okay now We're gonna take all of this so we're going to We should put top tips blah blah blah, right? other People's posts y'all remember OPP. This is not the same thing. Okay All right, and then we're gonna take all of this and you're gonna do Now you have a big chunk of content that either you can sit down with or you can hand off to a writer and say I want the ultimate guide of how MailChimp can help you save time and give you give you more freedom Right, that's pretty cool, right Now so we want to talk about too. What are we gonna? What's this content gonna do for us? We've talked about how we are going to help other people with our content So now we're gonna want a call to action Each piece of content needs a call to action. We want to put our content to work Sometimes elegantly and sometimes with a hammer, right? Okay, so Here's some different types of calls to action and you only want to be salesy Like maybe one time out of every four or five Right, so so value value value value value hammer, right? So I Like to have email signups. What's that? Yeah, I mean Yeah, and different platforms maybe See I'm hijacking her content right now. See she's doing my job for me See So we've got email signups right so at the bottom and that's a very you know You can just have that people are so used to seeing that but you can have an email sign up on every page That's kind of a given You can she can look you see how this is working You can have on your social media drive them a call to action to get them onto your blog Call now book an appointment, but you don't want to have the same call to action all the time I mean, maybe you do maybe you want everybody to call you all the time. It's up to you This is just how I do it. Okay And then maybe what you really want people to do especially on your engage one is to comment or engage So here's just a bunch of different join your Facebook group, you know Join your email list, but make sure you have a plan and where you want people to go I know I've been Guilty of creating really great content and then not telling anybody what to do with it And it's better than not doing content at all, but it's a definitely a lost opportunity So having this right on your calendar. This is what I'm gonna do Right, and then we can do I like to have on here also Where am I gonna link this internally? Where's that page, right? That so we're gonna create the pillar post We're gonna put that up and then we're gonna go back through at a later date and Link to it and the infographic that we made right? So maybe we'll make an infographic on a how-to now that can be a content upgrade for every single page that you just done So let's just say you got it. You've got a down week who I don't ever have down weeks But let's just say you have a down minute So you can go back and even freshen up this content with your content upgrades greater, you know better linking structure So there's just so much so you can just keep going and going it and layering depending on how much time if you don't have any Time just get the content and the call to actions up there and let's just move on right I Love my people my friends in the WordPress community And so I want I'm creating a goal this year to have my relationship building as part of my content plan Okay So see chills right so Here's what I want to do. I want to know who in my network Do I want to give support to who do I want to bring closer in to me? Right, I know right so quote so here's something I here's some ways I can do that I can quote a strategic partner site one of their resources And then on my super salesy week I just skipped that week because that's all about me right But then I have what it's called Sun reach moon landing So maybe it's somebody outside of my network or somebody I've met just once they're super fancy And I don't think I deserve them, but I'm gonna go for it right I'm gonna shoot for the sun But then I'm gonna probably land on the moon So we're gonna we're gonna reach out to them and maybe maybe we'll reach out to them Maybe we'll just cite their book, you know mech recommend something all right and then You know for when you're engaging guest speaker quick participants So it's all just about being intentional with a spreadsheet Right, okay, and now you Okay, so That what time is it right now? 1140 okay, so that took us about 20 minutes 15 20. I don't know how long we've been standing up here But if I wasn't talking to somebody how long would that take me? Five minutes ten minutes. Yes One That's block all the different types of content So this is this is just a schedule and I literally just picked some weeks right so I made a list of all the different types of Content I might put out in a week right so let's say week one. It's a blog post in a social media long form Maybe it's just a blog post. Let's be honest. I'm probably not gonna do the social media long form, but This is an ideal Even if you only did two things this month, it's more than I probably did this month anyway, right so Week one of the month. I'm gonna do for June We're gonna do a blog post in a long form social media week to a blog post Week three a blog or the blog post in an infographic would be week two week three blog post in email blast Week four your community engagement in a blog post whatever this looks like for your type of content. Yes Mm-hmm, so I I'll be completely honest I struggle with that okay, and I even have somebody I outsource this to and I struggle getting it to them Okay, completely honest. This is not I don't perfectly execute this. What is your production look like? I would love this would be a goal for me to have the next quarter Planned out. How long would that take me probably longer? It took me to fix my slides for this thing, but I still haven't done it So you share you do this on my behalf, please Spreadsheet, but I do try to think about like overarching things that are critical for my business, but the execution I turn over to someone else If we only can get to about two weeks at a time Mm-hmm, and it is it actually hits on blog So we do to her week and then we do daily post for like Instagram and Facebook But that process usually takes a couple of hours to really like get through. What are the right images combing through? Like what do we want to use and then it takes a little bit more time to think about what those captions are So you can I would love to invite you to my meetup to display how you do that and then we'll record it And everybody can watch it Hi Jack and another person's content. Okay. Yes Something happened in your industry or you finish a project that you're really excited about and want to share Do you kind of just throw this plane out the window for a week and say, you know, something happened I want to focus on this instead or how do you be nimble enough to do that? I think this is a great fallback for when the spirit does not move If the spirit is moving all the time, you don't need a content plan or you want to be a little bit more Strategic about it, right? So for me if I if I'm just like on fire for something I'm just gonna I'm just gonna start writing. I'm just gonna write whatever I want I'm not gonna care about the call to action because passionate writing is so much more effective, right? But I don't know about you the spirit's not always moving And so that's what the content calendar is for Okay Well, thank you so much. I really appreciate Let's give a let's give Amy round of applause. Thank you And Amy we're gonna have this there's a link here and you'll see this on On the last page here. Let's see if I can get Well, it's s5d.me Forward slash calendar. Let's get all the way back so you can see it There we go. All right, so We've got a few minutes Do you guys want to ask questions or you want me to show you how I outsource this? Outsource it. Okay. Yes question So this is a great case study for relationship building Are there people in your network who have great content and they have like a great resource and you're talking about it Just link to their resource Yeah, just link to it, you know just say and my friend Melanie has a great Talk on doing proposals and link to her video, right? Or link to her talk. So you it's not always you wanted to give out Because Google does reward when you're providing more value in your content. So that's something to think about Okay, real quick. Let's see if I can log on here and I'll just show you Where is it? This is the Woodstock WordPress meetup and you just got on go on meet up search WordPress And it's Woodstock and we're on the first and third Wednesdays. So we're running really close downtown Let me see if I can pull this off Is it not Okay, oh Okay, well, let's I just did that shortener right before like five minutes before this so Let's see We'll do the long one then There we go. So go to sugar five design comm forward slash content dash calendar dash download and If that's not if that's not working because literally I did this five minutes before because I was like this talk isn't good enough So let's do this It is sugar five FI ve design comm forward slash content dash calendar Dash download. Okay, it's just a Google sheet or you can go to the link here Like so I'll have the download right there and if that's not working I'll give you the extra one because I wasn't sure what I was doing. Okay, so Let's go really quick. Oh, no, I'm running out of time so Here's my content plan. So this is kind of an older content plan, but let's say Here's my theme. My theme is the art of Art of finishing good project management. Okay You can see can you see my? Can't see the content starter, right? All right, so what I do is I take one of these take this topic take the title And then I put it into what I a template and I if I'm not gonna write it myself Then I can order it I like using text broker and I what I say it's like ten bucks to get a blog post That's not the blog post. I'm gonna use nine times out of ten It's gonna give me a good first draft to react against because when I'm really busy Starting with a blank page is really hard, but if I get something back I'm like what and I like start going out. That's so much easier for me It's called text broker com. Okay, one of the things and this is probably the best thing that I can show you This will save you super amount of time And then we'll we'll be done here is how to order how to order a brief or how to create a crafter brief Okay, can you see that? Okay, so I started by work. I started writing for text broker years and years and years ago. Oh wait, hold on It's going away. Oh, it's not working Okay, so what I found is you get much better content If you give them very succinct and let them be creative because the professionals who write and they do this all day long They run like 10 12 15 articles a day. They want to grab it They want to go right but I've seen a lot of people put like these essays They could have written the whole blog post at the time they gave their directions Nobody's gonna write that and only the newbies are gonna pick that up. So you want the professionals? So I set the deadline for one day because newbies won't pick that up, right? Only the professionals are willing to jump on something and turn it around in one day So we want to say very very quick quickly Please do not pick this up if you can't deliver this by tomorrow put tomorrow's date on here I need a short article on the title like what is time management? This is for who's your audience? Okay, and who and so this is for me I'm a digital marketing business coach speaking to other small businesses, right speaking to their target audience The purpose of this article is to what is what's the impact you want to have? And then the rest of us just keep the tone up beaten positive use bullet points and it's gonna be for full rights I can publish it under my name boom boom boom send it off Most time you'll get this back within 24 hours Now if you've got your content calendar out for the whole quarter Done right and you've got enough money in your text broker account. You could literally order All of your content for the next quarter Right and now maybe you don't net so now you've got it all and sometimes you're gonna get a turd I'll be honest with you Sometimes you're gonna get a turd Sometimes literally I'm just proofing it and I'm done and I've gotten some gems like that most of the time I'm spending about 30 minutes Going in Rearranging and some of them are just duds, but okay, so I lost $12 You know this is not gonna replace a really good content writer What this is is to give you a first draft or to give your VA a first draft To for them to now go in or you to go in and say, okay Let me say what I really feel because what I couldn't do is is really start outlining it myself Just that's what I use this for it's like a first step and outline go in here and you go Oh, well this person clearly didn't know what they're talking about because they said that and I would never say that Yeah, go ahead Verb Leo, oh nice No, no, no, I know that's totally great I like to have a little bit of my voice on something But at some point I'm going to the point where I don't want that and I'm gonna hand it completely off. Yes Can somebody tweak these out because I'm not gonna write what? Zeries Constant content is really good to you ice Oh, yeah, I used to work for them. They were really good, but who knows upward see Absolutely, so there's something for everybody at every time effort and budget level so all the way to I want to do almost all of this myself I just want to content start Right all the way to I can hand this completely off and your content calendar will help you with that All right. Thank you so much. I really appreciate y'all coming today