 Principle number two, we call it aggressive sales, okay? You guys need to actually start selling like you mean it, okay? Most of you guys, I can bet if I have to pitch your solvers right now, I ask you, okay, pitch me your service, okay? Tell me what do you do? Pitch it to me. You're going to come up with some weak sauce shit like, yeah, I do, you know, I sell this kind of service and we do this and we cater to this kind of audience and I can help you with this and this and basically some weak ass shit that doesn't actually get a response from people, doesn't actually make people invested. Now, what's the secret? How do you actually do that? You know, because people read sales books, they try to work on their confidence, they try to work on their delivery. There's a very simple secret behind making yourself a sales genius and that is selling like you actually mean it. And the way that you do that is by stacking guarantees, stacking pitches, and then using that as the confidence crutch in order to sell your ideas. So the way that people mostly usually go about this is they come up with the idea and then when they sell, they talk almost entirely about benefits. They say, I can help you with this, with that, I can do this for you. What they're not talking is in the way that they're not talking is in a way of confidence. So they're not saying, I guarantee you, I'm going to get this for you, I'm going to guarantee you that this is going to do this and this and this for you. And the only way that people are going to get convinced that people are going to buy into your ideas. And it doesn't mean it doesn't matter if you want to find a good relationship, if you want to get yourself healthy, if you want to invest in your business, you have to be able to create confidence in people. And the only way you can do that is being able to shout out your guarantees. Okay. Think of Donald Trump, think of Joe Biden, think of what's going on right now in politics, every single politician, I guarantee you, I'm going to give you this, we're going to do this for you, we're going to do that. You have to sell it with confidence. And what I want to do for you right now is to help give you an exercise that's going to help you do that right now. So think of anything that you want to improve in your life right now. Again, it could be your relationship, it could be your health, it could be your business. Okay. What are a few guarantees that you can add to what you're doing today that are going to make it 10 times more attractive? And I'm going to actually point you to really cool direction. So what is something that you're currently offering that you currently guaranteeing to people, but they just don't know about it, because you don't actually talk about it. For example, let's say that you're the kind of person that if somebody's not happy, you're just not going to take their money. Okay. You're going to give them their money back because you don't believe that somebody should pay you if they're not happy with your service. Okay. Are you putting that at the front of your website? Are you putting it at the front of your marketing at the front of your proposal? Because if you're not, they're not going to know about it and they're not going to have the confidence. Remember, your guarantees, they are senior to anything else. And before you talk about how you do it, who is it for? How is it going to help you? You have to start with confidence. You have to start with the guarantee, or you're just not going to grab that sort of attention. So whatever it is you're doing right now, and I'm just going to give you a quick example. Okay. At Primatica, we at my company, we guarantee people leads. We guarantee people certain amount of results. And we just did that naturally over time. We just did that always. Whenever we had a client that just was not performing to par, we would give them discounts, we would extend them, but we would not put that in our actual advertising. And then one day I just said, what the fuck am I doing? Why is this not on the front of everything that we're doing? And then we put it at the front and you know what happened? Sales became a lot easier, conversions became a lot better. Why? Because we started saying, we guarantee you first month, minimum 50 leads. You don't get that, you get your money back. Okay. So once we started adding that, then it actually started improving. Now, the way that it actually translates is when you put a guarantee, the first thing person sees is they're confident. Okay. They know what they're doing. They trust what they're doing. And that way you can actually buy their vote of confidence, confidence, and that's what makes them take action with you. Now, you don't want to be a politician. You don't want to be one of those politicians that's just promises, promises, promises and never delivers. But again, think about it, these politicians, they just promise, promise, promise. They don't actually deliver. People still vote for them. That's how easy it is to influence people when you can actually back up what you're doing with a guarantee. Now, another thing that you want to think of is why are you not offering right now that you could be, if you had the balls to do it. So essentially imagine that you had the balls to offer anything, okay, to really be able to service your customer to the maximum potential. What would you be offering them that would put you at a higher price point, at a higher level of confidence than anybody else in your market? And I'm going to tell you what we're doing at Primatica right now to a hundred X our prices. And I'm going to explain how we're doing that. So keep it, you know, stay tuned. You're going to enjoy it a lot. And if you need help with selling, if you want to become the best salesperson you can be, if you want to sell like mad and be able to pitch your service with iron balls, the way that you do that is you go to primatica.com slash 10 X sign up to a call with me. I'll help refine your pitch like nothing you've ever seen. Again, that's one of my biggest skills is pitching like a maniac.