 Get traffic to your offer. Traffic in its simplest terms means people seeing your stuff. There are free traffic methods, which means you're not paying any money to get traffic, but it does take a bit more time and effort. And then there are paid traffic methods, which means you are paying money to speed up the process, but the downside is you are paying money. Now, for this particular business, the steampunk e-commerce business, I just went straight into Facebook ads. And so that's a paid traffic method. I was paying for ad space on Facebook to show my products. But nowadays, with how powerful social media is, I would highly recommend you start with free organic methods first to validate that people want to your offer. And once it's selling, then you can speed it up with paid traffic methods like Facebook ads or YouTube ads or any type of ads where you're paying for.