 Live from San Francisco, it's theCUBE. Covering Red Hat Summit 2018. Brought to you by Red Hat. Okay, welcome back everyone, this is theCUBE. We're here in San Francisco Live, wrapping up our third day of coverage at NetApp, I mean at Red Hat Summit 2018. I'm John Furrier, great event. And here, special guest appearance as our closing analyst. I've been here all week with John Troyer. He had to leave early to get down to San Jose. John Troyer is the co-founder of Tech Reckoning, which is an advisory and community development firm. And in his place, we have Keith Norby, who's the senior manager at NetApp, doing business development, DevOps Pro, former solid fire. I really had the heart of the, part of the NetApp that's transforming. Here is my guest analyst, welcome to theCUBE. Yeah, thank you. Thanks for coming in and sharing your knowledge and to wrap up the show. Really a lot going on. So, and I know you've been super busy, you had an appreciation event last night with NetApp, you had customers there, but I really wanted you to come on and help me wrap up the show, because you're also at the kernel of DevOps, right? We're DevOps and storage. We were talking last night about the role of storage, but that's just an indication of what's going on across the board of all resources. Invisible infrastructure is the new normal, and that is what people want. They want it to be invisible, but they want it to be highly performant, they want it scalable. So roles are changing, industries are changing, application development is changing, everything is changing with cloud scale at an unprecedented level, and Red Hat is at the center of it with the kernel Linux operating system. It's all about the OS. Yeah. That's my takeaway from the show. What's your takeaway? What's your analysis here of Red Hat Summit? Well, first off, you know, 7,000 people is a heck of a lot of growth, and some of the birthplaces of VMworld, we have the new birthplace of Open being real, and Red Hat's been really the true company that's taken open and done something with it. What's the big, most important story for you here this week? What jumps out at you that jumps off the page and says, wow, that's happening. This is real, obviously open source, going to a whole other level. That's been out of the bag for a while on that, but really it's just about the exponential growth of open source. Linux Foundations, Jim Zemlin, talks about this all the time. So, okay, that's not to me the most important, so that's reality. Yeah. But what jumped off the page for you here? I think they said at best one of the keynotes where they went from this being a concept of cheap to a concept of being functional or capable. So it's the C to C transition of cheap to capable, and it is about trying to unlock the capabilities of what this show delivers, not just on Red Hat's platform, but across the ecosystem. And as you see that play out in any one technology sector, we've been talking DevOps, which I think has been a phenomenal study in and of itself saying, we've gone from a lot of thought leadership, if you go to DevOps Enterprise days, they'll talk a lot about culture and operational things, to now seeing a maturation in the industry to actually have some very specific capabilities and customer maturity models. I think the thing that jumped out for me Keith, I want to get your reaction to it is that DevOps ethos, which has been around for a while now, a while, a couple years, eight years maybe, since cloud really native really kicked in. But the ethos of open source, the ethos of DevOps infrastructure as code is not just for software development anymore, because as the things that are catalyzing around digital transformation, with Kubernetes becoming a de facto standard, with the role of containers, with serverless and all this infrastructure being programmable, the application market is about to go through a massive renaissance, and you're seeing those changes rendered in the workplace. So the DevOps and open source ethos is going everywhere, it's not just development, it's marketing, it's how people manage their business, it's a workforce structure, it's seeing blockchain and decentralized applications on the horizon. This new wave is not just about DevOps for infrastructure as code, it's world as code, it's business as code, it's everything as code. So if you're doing anything with a waterfall, it's probably outdated. Yeah, everything has this different pace and its cadence in different industries, and that's the hard thing to predict for everybody. Everybody that's coming here from different walks and enterprises of life is trying to figure out how to do this. And that permeates out into vehicles and IoT edge devices back to the core part of the data centers and the cloud. And you've got to have answers for really the three parts of that equation in different modes and ultimately equal a business equation, a business transformation. What did you learn here? I'll tell you my learnings, something that wasn't obvious that I learned that's validated in my mind. And they didn't talk about it much on stage in Red Hat, maybe they do off the record, maybe it's confidential information, maybe it's not. But my observation is that the Red Hat opportunity is really global. And the global growth of Red Hat outside the United States and Europe is really where the action is. You look at Asia and third world countries with mobile penetration, the global growth for Red Hat and Linux is astronomical. To me that clearly came through when I squinted through the puzzle pieces and say, okay, where's the growth coming from? Certainly containers is going to be, Linux containers are going to be bigger than rail. So that's going to be checked on the financial results. That's good growth, but it's really outside the United States. I'm like, wow, this is really not just a North America phenomenon. Yeah, and really demand is demand. And at NetApp we've seen this in APAC almost more so than a lot of the other parts of the world. The pace of innovation and the demand for innovation just kind of finds its way naturally into this market. This whole community and open source approach sort of incubates a lot more innovation and the pace of the innovation, in my opinion, just by natural fellowship with these people. And the company's trying to innovate in the segment with these things. So what did you learn this week? What's something that you learned this week that you didn't know before or you had a hunch or you validated it here? What is something that's unique that you could share that you've learned or validated or having an epiphany share some color commentary on the show? Yeah, I think there's a little bit of industry maturation where this technology isn't just like a Linux thing and a thing for infrastructure, people trying to do paths or container automation or something technical, but it's equating out to industry solutions like NFV and Telco is a great example. Where all of us want to get to a 5G phone and the problem is that they've got to build a completely reprogrammable, almost completely automated edge cloud type of network and you can't do that with appliances. So they have to completely reprogram and build a new global scale of autonomy on a platform. And it's awesome how complex and how much technology is there and what it really comes down to is us having a faster phone. It's amazing how you have all that and it equals something so simple that my 14 year old daughter can have a new obsession with how fast the new phone is. I mean, it's just learned to self digital transformation in all aspects. IoT Edge, you mentioned that, good stuff. I got to ask you while you're here about NetApp, obviously SolidFire, great acquisition from NetApp, some transformation going on within NetApp. What's going on there? You guys got a good vibe going on right now, some good team recruiting, you guys recruit some great people as well as the SolidFire folks. What's going on in NetApp? Well, yeah, I was part of the SolidFire team and that was a great group of people to really see the birth of the next generation of the data center through that lens of the SolidFire team. As we've come to NetApp now, we've really seen that be able to be incubated into the family of NetApp, really into three core missions, modernizing data centers with an all flash approach to the on tap and fuzz solution, taking the SolidFire assets and really transforming that to the next level in the form of an HCI solution, which is really to deliver a simplicity for various consumption of economics and agility of operations within an organization. And then having that technology also show up in the marketplace and Amazon and Azure and this week we announced Google. So it's been fun to see not just the SolidFire thing come to life in its own mission, but how that starts to federate in this data fabric across three different missions. And then what it really gets exciting to me is how it applies in the things that help people transform their business, like we talked DevOps and unlocking that in some of the config automation with Ansible, unlocking it in some of the things with OpenShift that we're doing with Trident in the container automation across three of our platforms. And then seeing how this also comes to life with other factors with Code and Artifactory Management or CICD Pipeline with Jenkins. It's about tying this entire floor together in ways that makes it easy for people to mature and just get more agile. And it's a new growth for the ecosystem. We're seeing some companies that try to get big venture back financing, trying to monetize something that's hard to do if you're not Linux. I mean, Linux is a free product. It's all about Linux of the operating system. So Linux is the enabler to all this and whoever can configure it in a way that's horizontally scalable, asynchronous and with microservices architecture wins the cloud game, because the cloud game is just now creating clear visibility, the role that open source plays being open. I mean, look at the role of the hypervisor, closed and proprietary, hard to innovate in a silo. If you're open, the innovation's collective, collective intelligence. And I thought that one of the keynote demos on day one, Tuesday morning to me was one of the more powerful ones where they showed a VM environment being transformed into container automation. Like literally a SQL environment being on into a container based environment from previously being in a VM environment. And traditional IT doesn't have to do a whole lot of heavy lifting there. You know, people want that ability kind of inch into it and then transform it their own time scale. And I think the big takeaway for me here in the show to kind of wrap things up is Red Hat has an opportunity to leap from the competition in a way that's not a lone wolf kind of approach. It's like they're doing it with the collective of the whole. The second thing that jumps out, I mean, I think this is really game changing for the business side of it is that because they're open with Linux and the way the ecosystem's evolving around cloud, the business issues that enterprises face, in my opinion, is really about how do I bring in the new capability of cloud, cloud scale and all the asynchronous new infrastructure and applications without killing the old. And containers and Kubernetes and OpenShift allow companies to slow roll the life cycle or let workloads either live and hang around or kind of move out on their own timetable. So you get the benefits of lift and shift with containers without killing the existing old ways while bringing in new innovation. This to me is an absolute game changer. I think it's going to accelerate the adoption to cloud and it's a win-win. Absolutely. Transform agility. Cool. Well, Keith, thanks for coming on. Any final thoughts from yourself here on the show? Observations, anecdotes, stories. You know, sometimes less is more. And this show has, you know, in a lot of ways both gotten more complex, but I would argue also much more simple and clear about directional paths that organizations can take. And that is working backwards from cloud. What cloud is teaching the rest of us is that both, you know, functions more so than technology and agility in terms of the ability to consume at the pace of the business. Those two things are the ways to take all this complexity and simplify it down into a couple of core statements. Someone asked me last night what I thought about the current situation in the industry and I don't want to get your response to this and get your reaction. I said, if a company is not making tweaks to their business, they're probably not positioned for success. Meaning, with all the new things that have developed just in the past 12 to 18 months, if they're not tweaking something in some material meaningful way, not completely replatformizing or changing a business model, a tweak, whether it's through their marketing or their tech or whatever, then they're probably stuck. And what I mean by that is that new things have happened in the past 18 months that are moving the needle on what the future holds. And to me, that's a tell sign when someone says, is someone doing well? I just look at them. Well, they were kind of doing the same thing they did 18 months ago. They really aren't really, they're talking a game, but they're not changing anything. So if they're not changing anything, it's probably broken, your thoughts. Yeah, it is best said in terms of you look at the Fortune 100 right now and contrast that with 10 or 15 years ago, and it's a different landscape. And projecting that out another even five years, the rate of acceleration on this is a brutal scale. And so any company that's not thinking through transformation, my kids are the future consumers. They grew up as digital natives. We're all migrants, and they just automatically assume all these things are going to be there for them in their rhetoric, in their rationale. And the current companies of today have got to figure that out. And if they don't start now, they might be out of business in five years. If you're standing still, you get rolled over. It's my opinion. Cube Coverage here, of course, wrapping up our show here at Red Hat Summit 2018. We've been in the open all week here in the middle of the floor at Moscone West in San Francisco Live for the past three days. All the footage on siliconangle.com is the articles from our reporting. The cube.net is where all the videos will live. And check out wikibon.com for all the research. Keith, thanks for being our guest analyst and the wrap-up. Appreciate it. And congratulations on all your success as business development exec at NetApp and the Solifier. Stuff great to come on. DevOps culture going mainstream. Software is powering the world. This is the programmable world we live in, powered by Linux. Of course, the cube's there, covering it. Thanks for watching Red Hat 2018. We'll see you next show.