 Saying that big agriculture has been misleading with their marketing is a bit of an understatement We've seen these terms on just about every single thing in the supermarket in reality most of them being used to cleverly disguise conventional feedlot low-quality products as something natural Healthy good for you when we know that all big ag has in mind is Profit when you have a truly high quality product it takes time it's more expensive and Something not talked about a lot is the American palette isn't actually used to these products because maybe they've had one or two bad Experiences or they're really stuck in their ways most of the time. It's about the price You know these lower quality products are far cheaper than actually going to a truly high quality source And I've kind of color-coded these green is generally a safe bet red Which is most of these terms are usually lies or misleading and blue is hit or miss it kind of means something But it's not applicable most of the time and we're going to start with the most popular and sought-after term grass-fed mainly for beef although people do refer to pork chicken eggs as grass-fed although, you know those animals eat more than grass in the field and This term is regulated by the USDA some of these are some of these are not and that means By definition you have to do certain things to label your product grass-fed So the animal is on forage post weaning Problem here is the definition of forage is very loose It can mean corn soy peanuts. I mean corn is considered a grass So there are some feedlot cattle being marketed as grass-fed and what actually triggered me to make this video was I saw a Whole Foods commercial marketing grass-fed natural no hormones and Most of the beef at Whole Foods is just feedlot stuff, but people think oh it's at Whole Foods It must be better for you absolutely not the case What's also an issue is the animal is typically fed formula which is far less healthy than an animal fed mother's milk So there's a couple solutions for this going grass-fed plus organic is a pretty basic way to ensure decent quality from the supermarket But you are going to pay so much money for those two labels Anywhere avoiding American grass-fed beef, you know unless you know the farmer or supplier is usually a safe bet Grass-fed beef from Australia, New Zealand other countries Uruguay is also safer because grain feeding is actually more expensive in those countries pasture raised Doesn't seem to be a regulated term. However in the grass-fed definition terminology they do refer to pasture as the cows physically being on the grass so it does imply that the animals have been out in the fields going to pasture and I've seen pasture raised more with chicken as opposed to beef and I mean that's just an excuse for them to charge three times the amount for crappy eggs and The egg marketing is something I wasn't really going to discuss in this video like corn and soy free Maybe we can touch on that another time although I have videos on eggs in the past for organic The animal must be under organic management for the last third of life cattle pork lamb Which isn't that great because it can be feed lot and then they just switch over the feed Which is probably what's happening with a lot of this cheap organic American beef for poultry It's the second day of life and that means a 100% organic or forage diet The animals can also not receive growth promoters hormonal implants anti-parasitic medication or antibiotics They have to have access to the outdoors and they must be processed in a facility that is Certified organic processing and that means the meat is separate from the regular meat and we have a whole video explaining this organic stuff in depth and It is reliable and it does ensure a higher quality product But it's only really a safe bet for beef because of of how those animals process the grains You know when you have cattle on grass and you give them some organic grain It's not that bad for them, but when you have pork and chicken and it's only getting fed the organic corn the organic soy That's where you have an issue natural probably my least favorite term only refers to how the product was Processed it can't have artificial ingredients or preservatives It can still be sprayed with chemicals virtually all meat is sprayed with chemicals, which is why I want my own slaughterhouse It can be ground frozen cooked and still be labeled natural and Naturally raised is a little different when it says naturally raised that means the animals cannot receive growth hormones antibiotics, however, can still be given certain medications and As I just mentioned, I think natural is the most misleading term used as it doesn't really mean anything You know, what are you implying that the products healthier for you? You know, isn't anything technically? Natural free range is another sketchy marketing term It technically means the animal had access to an outdoor area during production for poultry The USDA requires the animals to have daily access to an outdoor area Which can basically be a fenced in concrete pads So they're not actually getting any forage their diet isn't any different the meat isn't any higher quality It's kind of silly and the legal definition is another incredibly misleading term Yeah, just as bad as natural for beef pork and lamb There's no regulation of the term except it can't be a feedlot animal So as long as the animal wasn't entirely confined to a feedlot you can label it as Free range and yeah, I know the name of my company is Frankie's free range meat But that that has a ring to it and with all of these you know misleading marketing terms, you know, what are you supposed to do? Cage free is usually tied in here with free range and it's actually kind of funny like yeah You don't want your animal locked in a cage unable to move and then you have you mainly raised Which is just as ridiculous. Oh, yeah, you didn't abuse or torture your animals that but Humanely raised is not regulated whereas cage-free is regulated So if I say my cattle was you mainly raised In most cases, it's you're taking the person's word for it Although there are certifications that will like go to the farm They'll examine it and they'll give you a you mainly raised stamp Which to me is shouldn't have to be said next up we have raised without antibiotics and all conventional meat receives a plethora of medication and That's one of the main problems with modern meat quality if meat is labeled raised without antibiotics or No antibiotics administered the animals did not receive antibiotics at any point in their life The USDA does test all meat products regardless of this labeling to make sure there's no antibiotic residue However, the animals are still allowed things like anti-parasitic medication and you know What gets injected into things when they're born the word we can't say anymore We really don't know what molecular residuals are in the animals tissue You know, they're just testing for what they know how to test for when in reality There's at least dozens if not hundreds of unknown things in the meat potentially damaging our health What you don't know can hurt you, right? These people love playing stupid and lying to you and just picking one thing and making it seem like it's a big deal Raised without added hormones and hormones like estrogen are used to fatten animals Actually only approved for use in cattle and lamb So I mean, I'm sure they would give it to pork and chicken if they could but what that means is the estrogen Mainly a concern in beef directly impacts our own hormones Regardless of how insignificant people tell you it is it is still Affecting you, you know, there's a reason when people go Conventional feed like carnivore and they start eating two three four five pounds of crappy beef pork and chicken The omega six plus the estrogen Ruins their appetite makes them gain weight and that's why when people go high quality carnivore They actually improve their health for the long term So as you would imagine This label should only be on beef But you know these dirt bags Like labeling pork and chicken raised without hormones as well, even though it's not even allowed because of that If the company puts this label on a pork or chicken product, they have to also say that federal regulation prohibits the use of hormones in poultry Some companies that do this butcher box It's on their pork and chicken because they're selling regular conventional supermarket meat trying to pretend it's healthy It's it's kind of I know I said these other terms bother me, but this is just so misleading. It's insane All vegetarian diet this one's been bothering me more lately because it's getting more and more popular And it's self-explanatory the animal was not fed Other animal products in their diet, which is actually a bad thing for chickens and pigs as their omnivores, you know like Imagine a fish was labeled all vegetarian feed when when fish are supposed to be eating other fish Just like chickens are supposed to be eating bugs And the conventional feed that is all vegetarian is always corn and soy based Which is horrible for the animals and creates horribly unhealthy meat, but hey Corn and soy is vegetarian and the average person thinks vegetarian is healthy Therefore if the animals are vegetarians their meat must be like being vegetarian. It must be healthy Pretty twisted marketing, but apparently it's working Then we have sustainably raised and locally grown Which I think were more popular, you know five ten years ago And they don't actually have a legal definition from the usda Most of the time to my understanding This is abused to sell Conventional meat or vegetables under local marketing terminology Yeah, so when you go into whole foods and you see local grass fed, but it's actually feed a lot of beef like You know, I mean it drives me crazy Sustainable doesn't mean anything either. I mean anything is sustainable if you're doing it, right? What they they're trying to imply is that you know, it's it's wild quality The animals are living lavish lives perfect how they're supposed to be And that that's the assumed naive, you know, it's a tiny little farm doing things the right way And that's how it was again five or ten years ago, but now The supermarkets have kind of grabbed onto that to sell you regular stuff Now to my understanding most of this stuff is specific in america And when you talk about breeds like heritage, you know in a lot of other countries There are animals that are known for having higher quality meat milk cheese, whatever in the case of america The breed is actually used to mislead people, you know angus prime beef Heritage berkshire pork. I've seen people even using iberico marketing in some cases And all that means is the breed of the animal not what it was fed Not how it was raised no indicator of the actual quality of the meat. Yes Certain breeds tend to have inherently tastier more marbled Even sometimes healthier flesh and the animals are certainly more expensive. So when you pay more you are getting something Angus beef is almost always grain fed conventional Berkshire pork same thing conventional corn and soy feed just clever marketing and I've seen farmers Import iberico pigs from spain and feed them corn and soy You know, which is why I sell legitimate iberico debolota and i'm hoping when I have a farm in the future I can actually have high quality pork the stuff like grade a prime Choice that you see on meat even dairy and eggs Isn't really relevant because in the first place if you're buying products labeled that They're low quality conventional stuff. Yeah, I mean the stakes on frankie's free-range meat I will label them prime because people assume prime is more marbling But my stakes are not technically certified USDA prime and and these are all regulated terms that you know in those big processing plants You know the inspectors go through they examine the product. They make sure it meets certain color size Standards that have absolutely nothing to do with how healthy the product is for you So some of these terms are relatively new some of these terms have been used for a while But one thing that is probably the newest is omega 3 and regenerative You guys might have seen omega 3 pork omega 3 chicken I have seen zero proof whatsoever that omega 3 meat is higher quality I think they're just lying about what they're giving the animals. Maybe they throw some flax seed in there However, if the animal was actually on a super high quality diet to improve the omega 3 to omega 6 ratio in the meat The flesh would be much darker. It would have a very specific flavor I think what they're doing is they're giving the animals corn soy and fish meal and just using omega 3 marketing Which is still not good for you regenerative like They're pandering to the climate nonsense. You know, I I really don't like talking about the climate I think it's all fake made up bs and saying I'm regenerating the environment by having my cow shit in the field like dude, shut the fuck up I'm not buying your garbage fucking meat. That pisses me off the most Oh, my beefs regenerative. I'm saving the planet by my meat. Yeah, suck my fucking cock I shouldn't have even talked about those terms. They just aggravate me so much. Yeah, my meat regenerative good dude Shut the fuck up. I can't fucking take it anymore. I can't fucking take it Okay It's such a bunch of liars like it's disgusting Everyone tries to separate themselves from everyone else to sell the same shitty fucking beef. Okay All right, that's it. I'm done being angry. I got stuff to do tomorrow So thank you guys for joining me today If you could please drop a like on the video Leave a comment down below Subscribe so that youtube can unsubscribe you next week and be sure to check that notification bell So they don't notify you of my videos if you'd like to support me You can check out frank dash to final comm sign up for my newsletter As well as see all of my businesses on that site. Thanks again guys Let me know how you like this. Hopefully this helps some of you guys out Understand the market a little bit more and if you have any questions or if I miss a term Please let me know down below. I'll see you guys tomorrow