 Hello everybody, Jonathan here from AJ & Smart and I'm just pointing the camera at Rob here. How's it going Rob? So I'm in the one of the sprint rooms here at AJ & Smart and the video you're about to see is a clip taken from our online masterclass and you're gonna be seeing myself and Jake Knapp Jake Knapp is the author of sprint the inventor of the design sprint We're gonna be answering a very common question about the design sprint So the question revolves around designing products for businesses like big businesses rather than for startups and especially for complex enterprise products So I'm not gonna spend too much time talking here at the intro But just so you know that's from the masterclass just a clip taken straight out of a Q&A session from the masterclass Hope you enjoy it. Have a good one. Hello course member. How's it going? Hey course member. Should we call them different something different? Yeah, we should that's the worst name student Hey Sprint stud. Hey Sprint stud. How's it going? So I'm here with Jake Knapp and we're gonna be answering some of the questions Some of the questions that we've been getting over the last few months of the design sprint course So if we've been collecting them here in one giant Google doc and now that I've got giant, it is for giant So these are questions that came in from the community The Facebook community and also just questions that we've been getting through emails and through the webinars and through Instagram And all this kind of stuff. So I thought I'm just gonna answer ask a few questions and see what comes out Okay, we'll get it from the horse's mouth Okay, Jake Robin Dan Wanny Sorry, I'm messing with your name Robin Dan Wanny asks can you use design sprints to improve parts of a complex enterprise product? Yes, definitely can in the sprint book talk about the story flat iron health So this is the company who's building super complex software and I Use this example over and over again because it's a good one They were building this really complex software that had lots of different customers inside healthcare clinics that build really complex sort of software that would be outside the clinic that they had to think about government regulators and Insurance companies all kinds of things the thing is that in a sprint you can't do all that stuff You can't figure out all of those things and when a problem is really big and complex like that Can actually be kind of paralyzing for the team like a lot of times a team Who's facing a big problem like that will think like well We got to sort of figure it all out before we start building We can't really validate the product market fit for this until we've got everything figured out and In a sprint what you do is you just target one small piece You know you're gonna target one small piece one moment and you're gonna test that with your customers in the end On the last day of your sprint when you test it you'll have maybe you know 10 or 15 minutes worth of prototype that you're showing them and it'll be one moment for one specific customer You can always scope anything no matter how complicated down to that one moment and test it and you won't have Everything figured out when you're done, but you can often build on what you learn So if you get that one piece right after one or two sprints, then you say okay, let's let's now work backward We know one piece works will figure out how the rest works with that one solid bit And having that solid bit is so much better than trying to figure it all out from scratch Which is the default way of solving problems. So sticking with the enterprise B2B sort of thing Let's let's maybe like move into specific B2B if you're working on a product. That's not like gonna be consumer facing It's maybe got a lot of NDAs on it. It's like hard to find user testers for that How do you deal with projects that are not like super clear consumer apps, but maybe some like You know medical product that isn't going to be just out to the public. How would you find user testers? Yeah, I mean there's a couple things that the first challenge even before you get to the user testers is you have to Be able to have the context to solve the problem You have to know enough to be able to solve the problem and again, this is something where often I think people do a lot of upfront Research and education and training because they're kind of trying to get everything perfect and right so they feel confident Solving the problem. So one of the things in the design spread is it Philosophically, you're gonna feel uncomfortable like you're solving the problem before you know enough I always think if I can get the experts whoever has the most expertise that we know that we can get in the room if I can get them to share for 15 20 minutes and Try to tell me the most crucial things that I need to know even if I'm coming in cold That will give me enough to try to solve the problem and if you try to solve it and test it with the right customers Then you're gonna learn but Getting the right customers in the room can be tricky. So what you know whenever we're talking about consumer products It's pretty straightforward to figure out how to recruit and advertise. You can do a lot of things If you're trying to find somebody really specific then I usually rely on the team the enterprise team themselves They usually have contacts. They might have sales leads. They might have people in their network And they'll usually know how to get in touch with those people So think about who has connections within the company and how they can use those connections to get the right folks in the room Great, great, great. So hope you liked that video I hope it helped out and I hope it answered the question about designing products for well I hope it answered the question about designing complex products using the design sprint process And if you're interested in the design sprint process, you want to learn more about it We've got a one hour 20 minute free class You can see the link below and that basically goes through both loud loud today Basically, that's a great little thing to watch if you're interested in learning more about how to run and sell your own design sprints Goodbye everybody. Oh, give it a like and a subscribe if you enjoyed this video. Bye. Bye