 Now we get to mention something called music production. Well, we got to have a guest this morning who is Mazeine Guidi. Let me call him a veteran. Thomas Diga. Thomas Thomas Thomas Thomas. Ina lingara na molimo kwa kizungu. It tells you all the way from your teacher, from primary all the way up. Ya ya ya. For the Kenyans, for the Thomas, for the British, for the Thomas. For the Kenyans? Ya ya ya. So, mi mi ni wa British? Wewa ni, wewa ni British. Okay, so I know now, no. I'm no longer local, ya. I'm international. Alright, it's always Mazeine Guidi to have guest. Of course, we get to talk about music production. And Thomas Diga is a DJ, this joki of course. And he's also a music producer. Ya, true, true. Where do you, where are you located? I'm located Saii in 125 Rungai, Ongata Rungai. Mawaking in a studio called Samik Records. Ya, and I'm doing production. And basically, pia music directing kidogo. Cause you know when artists come to the studio, you have to direct them one, two, three, four, five, six things. Because at the end of the day, see, about kuchu kwa pesamsa ni kumbriya kwa datoke aende. At the end of the day, atakwa milan ni ni ya kidoka apu. Alright, so it's not just the matter of coming, let's do this and then you just go. What are some of the stages that you take your artists? First of all, in the studio, we need to have a vibe. Vibing basically takes around 30 minutes. We get used to the studio, ask for a sound and feel free. Because at the moment when we go to the booth, we have to reach out and ask for a booth fright. You know when you go to the booth, you say, hey, you want to go to Kiyomaze? You say, hello. Ya, ya, okay. Sinola zaza. Ya, ya, ya, ya. Booth basically is a place where sound is recorded. Of course in a recording on a mic, but it needs a sound proof area. Now that's what we call a booth, ya in a studio. Kama see booth, there are places, lasima studio to yoku wa fully, fully like equipped, visually the sound proof yoku wa power. Alright, let's get talk about music production as we have already begun. How is the industry of now? Industry is fine at least. The agenda of play Kenyan music in a peak because na kumbu kakuna time, manzei we were really struggling kuchiza Kenyan music. Zilevi tutulgo tunaskeni wa Safi, tunaski atu na Ija, tunaski South Africa, but right now at least we can hear Kenyan music like at basically 98 to 100 percent. So tunasama 98, are you sure it's 98 as of now? Ya, ya, ya. Ni 98 because badu kuna hile crowd tooth learning appenda outside songs. So you think at least those Kenyans we have embraced local content. Ya, ya, ya. Do you think it's a business someone can think of venturing into as of now? Ya, music, music is business itself as long as wana juna fanyanini. You know there are people who do it for the fame and people who do it for business. Kuna watu anata... Zipe leka nangi? Ah, ah, ah. Ocha ni kwa mbe, kuna msi ya kingi ya kwa music ya na taka venti into music that itam said ya kwa venti into corporate business. Na kuna mitu atengi ya kwa music simply because anata kwa jina mta yao. Let's focus on it when you were saying in terms of corporate. Yes. Music industry and you venti into the corporate. Ya. How do they... Ah, ok, basically anatist is the image anatist is a brand anatist himself yendyo sauti yajami. Ok, ok. So, anatist is like the president. And again, he's given more attention because... Ya, because yendyo na seme akitu inna hapen, mta ama kwa maisha watu. So, if you use an image definitely to represent something wana wana ita leta faida maliflani. That's how you see for example I'll take a very good example of calligraph johns. Calligraph johns is one of the top Kenyan endorsers of so many like brands kuna iristof kuna monster na monster kwanza lisa in your worldwide. Ok, so ya yemonewe like wali ona this is a person who can endorse because ya yemonewe toki kumuatcha endosiyo product the funds wataget kwenonua and that's where the profit of the business comes. That's how it is. Alright. Let's talk about some of the records because you are not there initially. Ya, ya, ya. You began with? I began way back in ok, niliyanzana student ita crucial way back in my hometown Kibera then I came here to sign ita grand par record. Yes. And that's what I want us to focus on how many people do you think are growing from all these production houses that we have right now? I think with the production houses it's a bit tricky what to grow from production houses. Most of them grow under individual artists wami get kuwachikuwa wagro. Kusababu kuna ukora mingisana inyotu wajwangi na indelea by the. Muko ama wako. Wako. Wako. Wajwa sisituli lana less Alright. So, easy record label is a Kenya. And then you know Kenyans never have this education of what's a record label. There is a difference between a studio and a record label. A studio is a place where kuna equipment. You can go record. Na. Una toka. A record label is a place where you can go to record label. So, in a place where you can go get signed, get assistance, get packaged as a brand. Right. In terms of in public relations? Yes. Right. So, una pakejiwa then now they take you to kamaizoku corporate offices wana sema this is our brand to mem sign under our record label and we have agreements and terms. So, in case of this and this and that business you can talk to me about brand Zetu now we would like you to involve our brand because nijina kubo. No una. A calligraph na penda kumtumia kwa sababie he is like the biggest image and yemu niya kuna record label ini to a blue ink. Blue ink ilikwana the likes of Marie Hemu Sagini. You see. Aoni watu winiya li kwa menza kusain. No una. So, and then there is this one thing once you are signed into a record label it is not up to you to gain too much to kuapatiya profits mingi. Kuna kuna Who is supposed to be taking his mask? It's supposed to be a win-win situation. 2020? Half half, yeah. Na in enda gaivi let me now educate you how it goes. The record label I was doing some research about sorry record labels are maju come and make back music and recross. What they do they take you what's your sport talent? They take you they package you for almost a whole year. All right. Kama hau jeskizu a yet kwa radio. Your work is just recording songs kupakejiwa na kujanga yo image. After that year sasawa nanza ku? Kukutuma. Kukutuma. Kuzo ready now you are ready for the world. Na get. So after that now there are agreements na upon your contracts sasawa ina kwa gemiongia. Ina semanga for these and these and these services and services in a studio na kwa ofa tutakata this percentage. So it emerges from everything that all of us we have gained? Yes. So studio takes this you go with this. Na atamneza agree maraya kwanza njotu recover your expense yote to me spend kwa kwa uta take a smaller share first for this period to kisha pata pesaetu now you can go. Kuna wa say we exit? Ya kuna wa say we exit because like apa kenya sasawendu na kwa shida people don't honor their contracts. Mitu na kwa mbiya after one year to tako shida. But it's a sign agreement? Ya. But another thing is this you should get this straight. Most of the Kenyan studios never operate under a low contract. Hawa na maloya no na. So it's a printed contract wuna pewa wu sayin na hata wu jui wuna faku sayin na presensiyanani. You're supposed to sign your record label contract with your lawyer and the studio lawyer. All right. That's straight from the music producer himself, Thomas Diga. Yes. And when you talk about even the music industry in general tumono wa sayo me reisana in terms of the music business and they are moving quite fast. What is making that trend in the music business to come? Like, you say it's not going well within one month we are done with it. What I say kuna shida kubu wa sana with let's take an example of the John Rassai in itwa Gengeton. You see Gengeton is a we appreciate the Gengeton artists. Actually, we are respect kwa sababu hondua the game course in Kenya na wa say kuskiza Kenyan music. But you see kuna differences between hit songs and records. All right. Okay. Yeah, there are differences between records and hit songs. Hit songs kama izi Gengeton ni hit. Wa kitu wa ni hit zikolova. What is making them to hit and to sell at a fast rate that they go down? Okay. This is how the world is as per now. Si yata Kenyan peke ake. Kenyan, as in the world loves a simple term that is kachi. Right. Na yondio in a hit. For example, kama ingoma ni kona drinks na ma yengs. That term ya drinks na ma yengs. People will be like yengs ni ni. You see it's a kachi term. So when somebody goes to sing it out there already ni kachi they crowd it and respond. Then if another one is released we are done with we are done with that. Sasatuna concentrate up. And that's how hits zikolova. But for the records records ni song zene ikiproduciwaleo. Ten years from now nta iskia na badu ni iskia ni fresh badu. What's the difference between these two? These two ni iwi first of all it all narrows down to the message of the song. The arrangement of the song plus the instrumentation of the song and the vocal side of the song. The producer. Thank you very much. Now that's where the producer comes. And again there is a difference. Wasanewa kenya hawa juangiki tunantawa ambi. The fact that I'm sitting down in a studio to make for you a beat that doesn't clarify that I'm a producer. If you come to me unia ambi ya tamos ni haje ebu ya kaiyo kik ili eivi ebu cheze yo guitar icheze eivi ebu cheze yo piano ili eivi I'm not the producer. You are the producer. Ya, because you're now creative. Thank you very much. Mimi, the only thing I'm doing I'm beat making. You are the producer jubendo manipatia sound. You've produced the sound so that makes you the producer of the song. Today is that day. Today is that day. If you never know about these things by then you need to consult and because manzea of time we need to rap kidoga manzea then probably have some other time. Just tell us Mimi niko niko kilama kilama ali by the way DJ tamos small letter zote na DJ tamos ni DJ THA M-O-S Si tamos ya flask What was it? What was it? Mi ke tamos ya flask Tamos ya THA M-O-S Yo So Facebook, IG, Twitter Kila mahali Kila mahali snapchat LinkedIn Hadi hadi hadi hadi hadi hadi hadi hadi Alright manzea, thanks very much for coming. Pro, we can give you 30 seconds to give us your parting shot. Okay. No, no kuna content. Mimi tui lektu neza se mani namba one first of all ya ni wasawaji believe God first know what you do, love what you do and do what you love. Respect over everything. Rap your hood man. God bless you. Oh goodness, whatever that is man that's a hit right now. We're gonna trend on that. Thanks very much to of us for making time to be with us. Hey I almost missed the same thing my British thing has gone. Anyway that's Thomas Diga of course from Kibera then emerging to be one of the mega producers that we are having in the city. Many thanks for joining us on entrepreneurship Tuesday you know it has been such a nice time to have you join us from 7 a.m. through this time that is 10 a.m. Well to Patana next time and big up on yourself.