 George did a great job of simplifying the experience for the customer. No question. Much in the same way that Threepard did 10 or 15 years ago, they've clearly set the bar on simplicity. So check. The other piece that they've done really well is marketing, and marketing is how companies differentiate today. There's no question about it that they've done a great job of it. What's happened from our point of view over the last 10 years is that those folks have gone to the public cloud because IT wasn't really meeting the needs of what DevOps needed and what the data scientists were looking for. And so what we wanted to create not only was a platform and a tool set that allowed them to bridge the gap, make things better today dramatically, but have a platform that gets you into the future, but also create a community and an ecosystem where people are aware of what's happening on the DevOps side and connect the dots between IT and the data scientists. I think, you know, storage was really, I think up until now, really viewed as maybe, you know, an aging technology, something that was, you know, becoming commoditized, something where innovation wasn't really important. And Pure was the one company that actually thought that storage was important. And we realized a partnership with Pure, with All Flash, and the faster network and faster compute. We realized there is something unique that we can bring to bear for the customer. So our partnership mindset really said, this is the next big one that we're going to invest time and energy. And so we clearly did that, and then we continued. You know, helping physicians when they're working directly with patients, there's only, you know, there's so many systems, so many data sets, so many ways to analyze. And yet, like, getting it all in front of them in some kind of real time way so that they can use it effectively is tricky. So AI machine learning have a chance to help us, like, funnel that into something that's immediately useful in the moment.