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Invest in Analytics: How Netflix knows what you like

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Published on Jul 15, 2010

How Netflix knows what videos you will like. A reply to a blog post by film critic Amy Biancolli of the Houston Chronicle's entertainment blog, Peep. Explains, at a "no previous experience required" level, the method that Netflix uses to select video recommendations, collaborative filtering.

Prepared by Meta Brown, a marketer who focuses on advanced analytics including statistics, data mining, text mining and operations research.

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