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Uploaded on Feb 26, 2010
Greg Jarboe, SEO-PR interviews best-selling author, speaker, consultant, and keynote speaker at SES New York 2010, David Meerman Scott, about his new book, The New Rules of Marketing and PR, 2nd edition. David says the old rules of marketing and PR were about what you could do in an offline world, such as buying advertising, beg the media for attention, etcDavid says marketing in an online world is just not just about buying banner ads, getting a blogger to speak about you; its about publishing great, original content. David previews his keynote address at SES New York. David says creating a terrific piece of original content can in itself can become the basis for terrific search engine optimization. David gives an example of new marketing and PR straight out of his updated 2nd edition, The New Rules of Marketing and PR, about the Singapore Tattoo conference.