 Hey it's Coach Ben from Soccer Entrepreneur and in today's video I'm going to be talking about websites and marketing. Now the reason why I wanted to create this video is because I've gotten tons of emails from coaches who want to try to figure out how you can position your website number one on Google for whatever your city is. So as soon as you're done watching this video I want you to run one simple test. Just go to Google and type in your city and then put in like private soccer training or soccer training or soccer camps. Anything that you know that parents would be searching for, you need to do that for your city. And I want you to see what comes up, what is showing up on Google on the first page and I don't want you to think about the second, third or fourth page. If you're not on the first page then we need to get you on the first page. This way parents can actually see what you're offering. And a big problem that I know lots of coaches have is they don't understand the marketing, they don't understand how to have a website and that's okay. I'm here to help you out with that because this is a problem I had back in 2009 and fortunately for me there wasn't that much competition in my city at the time for private training so quickly I ranked on the first page of Google. Now I'm number one on Google because we've had thousands of people go through our program, we have tens and thousands of people who visit our website, we have email campaigns, we have Facebook, we do a lot to get people to our website but if I'm not ranked number one on there I wouldn't probably be talking to you on this video because that's allowed me and our company to get between three to five new leads every single week and just think about it this way that's around 20 I would say minimum 20 people per month that are raising their hands saying hey we want to be a part of your program. If you had that just think about how much more of an impact you would have in your city but you have to be very strategic with how to rank your website number one and this is a problem that I know most trainers out there I would say 99% of trainers out there are not going to figure this out and this is why if you follow the steps that I'm about to lay out these are going to really walk you through how to do this. So the first thing I want to talk about is what are you doing to get people to your site and do you even have a website? Most people rely on CoachUp, Craigslist, different sites that are going to feature you. My whole goal with anybody who's in my mastermind or anybody who goes through my books is to move them away from that. I want you to have your own brand but you could have a great website and if it's not showing up on the first page of Google no one's going to find you. Just think about it this way when you go search on Google for how to do anything normally you're just going to type that in see what's rank number one and click that that gets the most clicks whoever's on the second third or fourth page those websites are pretty much dead because they're not going to get that much traction. No one's going to go to the second third or fourth page to figure out how to do something. Everything is listed on page one and so now you can think about how big of an advantage that's going to be for you no matter how big or small your town is that you live in you can rank on the first page and ultimately you can rank number one. This is if you have a website that is optimized and that just means that you have the right keywords when parents are typing in anything soccer related they should be able to go to your website and if they can't you're going to be losing out to whoever your competitor is that has figured that out and I would say this is an unfortunate thing for most people in the future because there's going to be a surplus of trainers especially younger trainers who are starting to figure out this this online marketing there's gonna be more people who have websites and for you to stand alone for you to have the number one presence online in your city you need to rank higher than everybody else and this doesn't mean that you have to have a $10,000 website I'm not saying that you don't need to go pay someone to do that I've created a system it's a four-week accelerator program where coaches can simply watch videos that I've created they're going to walk you through how to set everything up how to get super committed families in your program how to raise your prices for private training how to structure camps clinics small group training basically everything you need to know is in my four-week accelerator program there's going to be a little light that flashes across the screen you can click on that there you'll go to a page that's going to walk you through more information that's about that specific program so that's it for today guys if you have any questions about summer training how to structure it leave me a comment below this video and I'd love to help you out alright I'll see you next time