 our 244 channel is where you can find us across all our social media handles at Michelle Ashira is where you can reach out to me in this particular session we dive into an interview that looks at the entertainment service industry which is very vast and most of the case is a reflection of our own society and there is money in this particular business. Joining me is two gentlemen from Unlimited Focus Media I am joined by Cassenti and Stevenson I'm so sure those are not like they were you know the names of your ID but I'm standing for Musa and Cassenti so what's your names as by you know identification cat okay my name is James Kamita Nyu too my business name or brand name is Cassenti right yes from Cassenti production Cassenti production is a company by itself so I'm an audio producer artist and entrepreneur in the unlimited focus media right in the company we Cassenti production okay we'll get into that you know what right to you Stevenson right yes your name as by identification and what is your role in unlimited focus media yeah sure my name is Stevenson I am a film director content creator that is okay yeah so guys prior to us coming to you to have this conversation I had a brief interaction with these two gentlemen and they do a lot in the entertainment industry and we're just going to look at a couple of things they engage into this particular business and how they're making money in the entertainment service industry so starting off with you Cassenti you mentioned earlier on about your own production let's start off from there and how you got into just merging and to unlimited media unlimited focus media because Stevenson also had your own company prior okay let's start off with your company and what it deals with or and did you dissolve it or is it actually still up and running Cassenti production is still up and running we've decided to to join our companies together because we can help each other I can I can do audios for him you can do videos for my company it's very easy then there's a there's a chemistry between our companies that's the best thing yeah right one thing that cuts across you guys are also artists yes okay so back to Stevenson right I mentioned all that your musician and you actually still an artist I like to find out earlier on while growing up did you have someone within your life that opened a particular I within yourself and made you actually realize that you can get into the entertainment industry and make a business out of it I started as a musician and back then like seven years ago when I started music I did my first song of course I needed a video and so when I went to someone and I told him you know I want a video of this song so they charged me they did me a video but the video was not that good I was like I'm really household and I've given you my money and this is what you can give me so you are talking getting their place from TV stations and they're like no what is this compare these and this good quality and poor quality so I was like one day I would wish to be a film director okay you know back then I was I was milkoa Macanga was a Macanga so I didn't know that my hustle couldn't allow me to get good money to do good music and then I was like now me up not I'm not educated I'm not going to university to study these things how will I ever become a film director okay but I got a friend of mine I look a paparazzi work bigger picture I can do it so instead of being a paparazzi you cook a you picture it was like for the whole one week it was a wedding yeah what hindi you know what hindi's weddings it goes from Monday to Sunday so the deal was there but now you know me I don't know how to hold it in the camera but this guy was very confident you guy you'll go get we will do it to me and you we want money to won't employ people from outside so we went the first day it was a struggle the second day that day before the fifth day there were guys from Canada who were doing film the same same place so they started training us and even after the wedding they took me trained me that is how I became a film director so I normally direct my music videos and now I cannot do audio so Cassie raised me musically because if you listen to those songs that I used to do before yeah but there is a growth he has to do that group okay and that's why when my company stood I just decided to work with him because now he knows my weaknesses you know where I come from interesting like a centi Stevenson I say that he played the very major role in his life when he comes to just not change his talent as an artist so and also he mentioned something very important like when starting off as like a conductor to the fact that he was thinking I don't have good money to make a good production with the production how important is it when it comes to in this business is finances that really important and what will you tell someone who's watching us and they feel like I'm talented in music I don't really have that money so nowadays it's very easy it's not like a whiteback where you didn't have access to information like YouTube and stuff so the first thing I did it with him is develop his talents his singing capability I guided him through the things he can do because nobody was born knowing anything you just consume whatever whatever environment you are in and then you're inspired by the people around you so you might start when you're young you might start when you're old but nothing is impossible if you really really want it and the good thing is a very good listener he loves to learn he used to sing people used to laugh at him like we're not talent but he had that passion so he developed his sound his voice now he can I can probably say he can give you a pretty good performance how did you learn about audio production phase when it comes to your case my dad my dad taught us like I'm born in a family of music so I did I started developing music as at an early age so my dad taught us keyboard but production pretty much is self-taught through YouTube YouTube University is the best yeah so Stevenson but when you're having the story the wedding you don't know how to hold the camera so how did you get to the point where you can actually do video production for other artists and also other entertainers how did you learn and how long did you take for me I acted like I know yeah just that dream like you've been there so after this guy is from Canada talking some few things became a duration of one month they left to their country and so I joined YouTube as well trained myself that is where I started doing some free jobs of course I worked with Mr. T in some some services in churches and many other places and that is where I developed you know practice make perfect so I practiced and every time there is a software that is coming up I train myself from YouTube their tutorials there so those tutorials made me to become who I am today what made you resilient and persistent and not giving up because I never wanted to go to those I remember there are those places when you when you remember where you're coming from we just say yeah let me press on to this because I want to have something in the future to be more better than the way people so I could not even think of flipping so every I I I said it myself at the time like because then for you you probably heard that when it comes to huge role yes it comes to me learning about productions how long have you been to this business um about 12 years yeah 12 years yeah okay what are a couple of such challenges that you faced while starting up um it's not easy you have to really really really really like what you do you have to put your heart in it you have to develop that skill every day for people to start seeing what you have like when you see someone blowing up you don't know what they've been doing to cultivate to to get to where they are I saw a video of diamond the other day that I never saw so that means you have to develop this thing for a long a very long period of time even you I know you never just woke up and started this absolutely yes so you have to develop it's like you have to do it every day every day you have to put in the hours I actually we actually started sleeping early like this year after all those years so we never had time to sleep right yeah and it's quite an impact having you over and to have this conversation for being in the game for 12 years then have young people out here who are like they see the buzzing entertainers or learn due to social media they feel like you know I want to be rich as soon as tomorrow they get so they end up doing unnecessary things or getting so get themselves into a necessary advice to someone who is young and they want to be probably millionaires by 30 they can have their goals by 25 they should be you know living this lifestyle number one it's a process they should they should take their time to develop that skill then link up with people look for people who have the same thing you want if they ignore you go to another person you might find out your solution is around you never ignore any person treat everyone with respect because you never know who that person is going to be tomorrow and maybe the person you're ignoring today might have the key for your future tomorrow like where you want to go all right so let's look at unlimited focus media so looking back what was the inspiration starting this company and what are the advantages of operating as a company compared to Stevenson Acienda a particular project or an event oh sure unlimited focus is based in no limit that is no limitation that is nothing impossible because when I look at my background in all those processes that I've gone through in your story yeah I see an inspiration so the word itself unlimited it's an inspiration to me and it creates an opportunity for me when I wake up and I see I don't have a camera I say I'm not limited I can get it I can go and hire somewhere and do a good job and that job pays me I get a new camera a good one and that is what I do so I say I don't limit myself in anything even if today I get a one million project because they normally come I say I'm not limited I will do it I will not go and hire a retreat people I will do it unless I go and acquire some knowledge from them that I don't know they come sit under me they show me and then they leave and I do my job so I'm not limited and that's why that is the source of my inspiration from from from the word unlimited okay how long have you been operating it's the fourth year the fourth year and uh and uh most so many people who have uh made my company grow they are the influencers I've worked with different influencers I've raised influencers okay well they mentioned a couple of influences have worked at the moment I'm working with Henry De Sago and I've worked with Azir in a certain advance I've worked with some guys from Real House of Congo and many others okay so a couple of good names there when it comes to content creators sure well so uh Kasanti when it comes to offering value to your clients how do you ensure that you actually give value to to their money when they come to you when they ask for audio production video production considering that we have so many production companies um first we really really want to know what you need from us because when you come to us you believe in what you're going to give you now we want to know your vision so if you know your vision we'll be able to deliver something for you if you notice some weaknesses in what you need we will advise accordingly if it's vocal coaching if it's uh songwriting anything that will make you look better the end product is more important to us than than the process itself all right okay so before we go ahead let's check out a couple of projects that you guys have done and studying us off is one of the content creators Henry De Sago