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Published on Jun 20, 2013
Russian River Brewing Company releases Pliny the Younger, a triple IPA, once a year in February. The IPA, which has been ranked the best beer in the world, attracts thousands of tourists from all over the world.
Sonoma County EDB staff were on hand to interview Natalie, owner of Russian River Brewing Company, and tourists about the 2013 release of Pliny the Younger. The EDB found that tourists who come to the annual release contribute over a million dollars to the local economy.
The final report on the tourism impact of the Pliny the Younger release and the economic impact of the entire craft brewing industry for Sonoma County can be found at the Sonoma County EDB page: http://edb.sonoma-county.org/