Ginger Johnson is a serial entrepreneur. She started her first company in 2002, the little pillow company, in Sioux Falls, South Dakota. She’s gone on to found Women Enjoying Beer and Ginger Johnson LLC, a marketing strategy and tactics service that helps companies and organizations properly and successfully market to women and all consumers through lively and engaging education. As an expert on the customer experience and female buyers, she’s been featured in several national publications as well as TV and radio, and has produced the weekly live radio program BeerRadio for the last 4 years. She also appears on the award-winning documentary The Love Of Beer.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx