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Published on Jun 5, 2013
Entrepreneur and alumnus Peter McCormick has twice crossed the stage to accept a Carlson School degree - a BSB, followed by an MBA. The Wisconsin native is best known as the co-founder and senior vice president of ExactTarget, a cross-channel interactive marketing software company. The start-up became one of the largest Software as a Service (SaaS) initial public offerings in the history of the New York Stock Exchange. Today, ExactTarget operates in four continents and employs nearly 2,000 people.
Looking out from the podium as keynote commencement speaker, McCormick offered three tips to the hundreds of students who celebrated their graduation this spring: be energetic and enthusiastic, ride the big waves, and start a business.