 If you're just starting out in marketing communications it can seem a little daunting at times all the terminology the jargon and some of the concepts that people throw around and that's where the marketing communications principles course from CIM can come in very useful. My name's Phil Woodford I'm the course director on the programme and in an interactive session what we do is guide you through some of the tools and techniques used by marketers advertising, public relations, direct marketing, sales promotion. We also look at the briefing process for communications and ways of measuring effectiveness. We finish off the day by looking into the future with our crystal ball and seeing the way in which digital, social and mobile media is going to change marcom's in the future.