 Using references is a great way to get inspiration, but it can also give you a clear vision for your ideas, from editing, color grading, and cinematography, to anything else along the creative process. Let's dive in. When starting to develop your concept, it's important to find at least one video reference that is pretty close to what you have in mind. Once you have that base reference, you can start searching for different photos, videos, paintings, and anything else that can inspire you. Try to look for more specific references when it comes to wardrobe, casting, location, lighting, cinematography, and of course music. Then collect everything into one document to get the overall vision for your video. For example, when we made our dance commercial, we started looking at different commercials and music videos with dance choreographies. We looked at their overall style, camera movement, choreography, and transitions to get a better understanding of how our video is going to look like. When looking at references, it's important to take what you think fits your vision and give it your own spin. Don't straight up copy someone else's work. Some great and free platforms define references, are Vimeo, YouTube, Directors Library, and Pinterest. If you have that extra money to spend, then Source Creative, Ad Week, and Ad Age are also great. All that we've talked about is even more important when you're working with clients and trying to pitch your ideas. And that's how you can use references in your creative process, inspirations, and to get a clear vision for your ideas. Till the next time, stay creative.