 If people aren't bombarded with stimulus, you know, they're on Instagram, they're watching YouTube, they're watching Netflix, they're taking care of the kids, they're going to their job. If they have to work at all to understand your message, you've lost them, okay? So number one with our digital asset, when we sell it, we wanna use lazy messaging by simplifying our message into something that relates to something the customer already understands. And more importantly, they have a picture for it in their head already. So I sell a program and we talk about Facebook advertising and funnels, which to most of the general population, that sounds like pure jargon right off the bat. But you know what does make sense to most people is sign spinners. If you walk out on the street and you see a guy spinning a sign and he's getting more customers to go into the coffee shop, most people have seen that in their life and they have the mental imagery to understand that. And so you tell them sign spinner, they get it. Now, if I say, what about an online sign spinner? We spend the sign online and we send customers to our client's business. Now, most people can understand that a lot better than Facebook ads and funnels, even though they refer to exactly the same thing.