 As a business owner, we make 100 plus decisions every day that we've never had to make before. And you don't know that you're making the right decision. You just take in all the information you have. You make the best decision you can with that at that moment. And then the point is it's not always right, but you have to change quickly and adapt. We are husband and wife team, John and Kimberly Antonelli. We run Austin's first cut to order cheese shop. We tell the stories of artisanal producers and try to support them. And we have one retail location, we have an events venue, and then we also have a warehouse and we run a nationwide shipping program out of there. The moment that we kind of realized that this was impacting our business was when Mayor Adler here in Austin made the decision to cancel South by Southwest, which meant that the caterers, hotels, the restaurants all lost their contracts. And we had already bought all those cheeses. We were ready to deliver. Those are some big days for us at our business. And our wholesale business dropped off by 95%. There are moments where we're like, should we shut down? Are we going to central business? What is best for our community? And I know every business owner is going through that mindset in some way. And we're like, well, wait, we're sitting on thousands of pounds of protein. That's when it was like, oh, we need to stay open. Kendall likes to say we reinvented our 10 year old business in 10 days. We now do only phone orders and online orders. And then after that, we made the decision to focus on a virtual event. Hey, you guys, it's Kendall and John. We are ready to rock and roll tonight. Yes, Steven. Yeah, let's do it. All right. We're going to do a cheese 101. Now we're doing two 150 person events every week, just the two of us in our class. It's a kind of a way that we are guests are telling us to get fresh phrases and fresh perspectives and just invite somebody else into your living room human connection. Having social interactions is still hyper critical. The moment that my kids are interacting with their classmates, they're actually much happier. And we as adults need that as well. Kendall and I are both survivors of depression. And so isolation is a very dangerous thing. Everybody keeps calling it the new normal, but there's nothing normal about it. So I think it helps if we think, okay, this is this is it right now. So what am I going to do to take care of myself each day? You know, stay at home parent, stay at home teacher, a stay at home business owner, and a stay at home partner. There's a lot of responsibilities ever. Did we say we're on a live feed right now, buddy? What's up? And I have a really amazing support system. We are partners and work and partners at home and we share responsibilities. And so when one of us is down, the other one brings us up. Most all of the pivots that we did were business models that we've discussed before and hashed out, but had no incentive to execute them. Online ordering curbside pickup didn't make sense pre COVID. We've always thought, well, we need to get virtual. And now we've done it. And we were the first to market. And then we also have shared this platform or offered to share it with other small tea shops like us to help bring some good traffic. The response has been humbling. It's overwhelming and amazing. Almost everything we've launched, there are all things that our customers have liked and will be interesting to see that we may probably continue to offer in some capacity. So that is great for us. We've been blessed from our customers all the way through our team, to our family. We're all in this together. We're all experiencing the storm. But not everybody has the same equipment and not everybody has the same boats and tools and especially marginalized communities and those who are immune to compromise wherever you're at. My biggest thing right now is give yourself grace. I think for us, we just think, okay, each night we get to put our heads down and lay on that bed. And each morning we get an opportunity to get up and do it again. And some days you rock it and it's an awesome day. And some days you're like, dang, that day just knocked the wind out of me. But I should go to bed and then get up and do it again tomorrow.