 Our plan is actually to establish a company called Urban Farm. It is actually a new venture and it is the next slide please. Wow, that looks great. Yeah, okay. So this is Urban Farm, the headquarters in Delhi. And we are targeting five Taiwan cities in the first phase and we'll gradually expand to all other cities. The next slide please. Coming to Urban Farming, it is actually a growing trend these days that we can grow anything in our own balcony without being afraid of having less space or no time at all. Companies have actually grabbed this opportunity and we also aim to establish a company based on this demand. So coming to Urban Farming, Urban Farming is actually the process of cultivating or growing food in and around urban areas. As in like today's cities are not any more separate homes where you can have your own backyard, your own backyard garden, a farm garden kind of thing. Space is very restricted here with the growing population. So what innovations are being done is like you can grow everything in your own balcony in a square foot of suppose say two square feet you can actually put three plans. And this also evolves not only for growing vegetables and fruits it also concludes like animal husbandry kind of thing and aquaculture beekeeping and horticultural. And our company aims to change the stand of farm to table and convert it to balcony to table. Previously it was coming from the rural farms, it was coming to our table like we say farm to four kind of things. Now we are actually changing it to balcony to table and for the next point we are actually a customer centric and employee friendly establishment and we actually go by our values which we will be seeing later and our products are designed in such a way that they are user friendly and also keeping in mind the needs of the urban dweller. Next slide sir. Wow. This is our team, Pujita, Abhishek, me and Pratik. Yeah, and the next screen sir. You can actually, yeah. Yeah, okay. Coming to our vision and mission. Our vision is actually if you see like we actually want to use innovation and earth friendly materials to help humanity as a whole. And we actually think that providing healthy, nutritious and delicious food just as the way they are without adding any chemicals kind of thing. We are going for organic non GMO type of organization. And coming to our mission statement, we actually want to inspire youth in and around the cities to take up urban farming as a challenge and come forward and build their own startups on this. Next slide sir. Coming to our values. We are actually, we are proud to present our values. We actually have four values. The first value and the most important one for us is actually innovation. And under this innovation, we did not set out to improve our agriculture because it already exists. We actually started over. We actually are trying to think new how to how to make how to make ourselves into agriculture's rather than the other way around. And the next, next value is caring. We want to be a good force in the world and replace our customers and our team at close to our heart and take care of them in every way possible. And the next value is responsibility. And here we not only care for profits or we not only are, we are not only money minded, we actually take responsibility for all our actions. And we also go based on the economic, we are also ecologically friendly company. And fourth one is we aspire to be engaging. We want to engage all kinds of age groups like old people, young age and mostly we target the youth. Next slide too. Yeah. Pujita can carry on. Yes. Thank you, Pradeep sir. Good evening, sir and batch mates. I'm Pujita Koshika. I'll be talking about the market research we have done for the urban farming. For this market research, we have floated a Google form on which like almost we have got 132 responses and we have got to know about the different interests of people on this urban farming. And most of these responses are from the semi urban and urban areas of which like 84.7% people were having idea about urban farming. And coming to the activity where 42.7% people actually think urban farming is majorly practiced because people like towards their own homegrown food. Like we always have this liking towards our own homegrown food and our own taste and 36.1% people think urban farming is being done for aesthetic pleasure or the increased beauty of the home and other 16.7% people think it is done for the commercial activity for producing money. And for people who have been practicing this urban farming are getting the raw materials like almost 42.4% people are getting the raw materials from retailers and 22% are getting from the wholesalers. And there are other people also who directly get the raw materials from the farmers which are almost like 17%. And what are the these mostly produced foods in their home like this balcony or the courtyard what they have in their home and what are vegetables, herbs, fruits, legumes, flowers and greens which include like spinach, methi or even coriander etc. Like these are the major things which people produce in their urban farms what they have. And coming to the budget like as we also know in cities or areas we have very less amount of space available or area for growing these farms in our home but so major majority of the people who are following this urban farm were growing below 100 square feet in their house their amounting was 62% and they are ready to spend like almost 1500 rupees for this urban farm per month and we have even asked people about what are the reasons for not practicing this urban farming till now and they have said this lack of time, space are these major reasons for not practicing this urban farming. So we have got this one opportunity where people also have said they have lack the skill of producing these farms like so this has our opportunity where we can provide the people their raw materials required to produce their own farms and also the skill they need required needed for this producing of urban farms. So like when we have asked people like if you are ready to pay and learn this skill almost 93.1% people are ready to acquire this skill of growing urban farms and having their own farm in the field this is maybe because of these recent times where people have been more concerned about their health and having their own farms where they cannot go out for vegetables and also towards the nutrition which knowledge has been increased in recent times and this pandemic has actually created our business and idea where we can provide people with what they want the concern about their health also. Thanks for this. And coming to the project portfolio when example I want to quote here please when I have visited the IRHI Bangalore which stands for Indian Institute of Horticulture Research where I have seen that there is a machine where the farmers or people who want to have their own seeds will be getting in a customized manner so that they are different needs for people who wants like if I am running a farm in my home house I will be needing a very small quantity of seeds but if I am a farmer and I want to have my own farm then I will be needing a very high quantity of seeds so this customization of the products is very important for any company to have so this is our major motive in our company also we will be providing a very customized type of products to our customers which include urban farm growth itself kits which includes the raw material, coco peat, soils and even the seeds and everything which are available in a one kit and we will be having a price based on this type of crop and also the different types of the area they want to grow and also we will be providing different seeds like tomato, brinjal, chili, onion and even greens and flowering plants and water all they have to grow and they want to grow these are very customized products based on their needs and also while growing these farms we also need the garden tools like cicatures, caesars and everything so even this we will be providing best and also one more thing like as a consultancy we will also be providing the required training yet for people to grow their own farm thank you sir, next will be continue Good evening sir and back I am Abhishek Akhla, I will be talking about target market talking about target market we are thinking about urban dwellers of the five metropolitan cities that is Delhi, Mumbai, Visagapatnam, Bangalore and Hyderabad are our target group our products mostly cater to the needs of the people staying in the high rise apartments with less or constricted space to grow plants the ever growing population of the cities have been the major problem for lack of space urban farms believe that a small square foot of space can be used to vegetable planters and pushing on the strategy we can urban we at urban farms aim to transform the lifestyle of the concrete jungles and we have market strategies first of all with health consciousness growing all over the world many people prefer organic home grown produce fresh from the balcony to the table we at urban farms are customer centric and our strategies are as follows like first is market segmentation with health consciousness growing people are trying to grow their own vegetables in their balcony so in the market segmentation we will separate the target groups and focus on selling the products to them through our analysis and market research we found out that the people in high rise apartments are our target they have less space so they can grow more vegetables in their balcony and they can use it for their consumption and unique selling proposition is our product will guarantee more nutritional value and hygiene benefits with organic and non GMO seeds we will offer our seeds packet in 50 gram and 100 gram we will ensure that the delivery of our product is time bound we will directly coordinate and ensure a free and timely supply of all products and implement labeling and packaging we will also be done mentioning the necessary things on the label with hours and expiry date we will also be supplying the supermarkets and delivering online orders we are also interested in taking orders for events and functions in advance and delivering them on time and the third is market channels and in market channels from the analysis of the data we have collected as a part of our market analysis it is observed that most of our target customers buy their raw materials from the local market so our market channel will encompass delivering the product to the local markets which are easily accessible and convenient for the consumers and in the fourth one is promotion and advertising we will market our product by using digital marketing as well as word of mouth marketing and as digital marketing will be publishing our products in Instagram, Facebook as digital world is a new going in this present scenario we will try to increase our reach to the consumers by the social media campaigning our customers aware of the nutrition benefits of our product as compared to those offered by the traditional markets and existing market players we would like to do the promotion where we take some of our customers to our plant where we show them the whole process involved in making our product and how we maintain hygiene at every step in processing and the fifth one is supporting our customers as we will take into consideration the word of mouth marketing we will ensure that our customers are satisfied with our offering and try our best to check for any loopholes and bottlenecks in the process of offering our products this can be achieved by taking regular feedback from the customers about their experience and what changes they wish to see in the future and the final one is evaluating success as we are new in the market we will continuously evaluate our success and growth to check how we are functioning in the market we will also keep analyzing the presence of our competitors and check their strength and weaknesses to ensure our sustainability these are our targeted customers and easy penetration is possible the quality of our products is premium in quality and net weight is 1kg without wastage and most important the present situation the safety and health food that the consumer is demanding in the present scenario that is all it will be continued by Pratik sir thank you good evening sir and bachelors I am Pratik Shinde fantastic Pratik 15 minutes over you can continue please just indicating that I will just give the brief product promotion and policy plan as the corona changed the mindset of the peoples of the urban areas because the traceability is the biggest problem in the vegetables then they started talking about the urban farming so we leverage this opportunity to introduce our project and engage our customer is our main policy so we started the Instagram page where the company upload their day to day about information about DIY videos DIY videos can also be used in the Facebook also then social media influencing the link of the youtube videos how to cultivate how to manage our practices so the customer can get information about that then second is using the bloggers and influencing the social media because more than 80% of the urban population engage in the social media so can we use these bloggers and influencers to market our products then competition we can run also the competition regarding growing the vegetables so can we engage our customers with the experience in the social media on our platform help us to build the good customer relations and getting the new customers also then financial plan our whole financial plan included in our document here only I give the brief about how our revenue structure is in 2000 initially we think that our total cost for implementation this plan is about 1 crore 41 lakhs and first year we targeted customers which average spending about 500 per year to our product and from next year we start expanding our customers as well as the average customers spending this is a break even point of our whole financial plan we get our break even less than the 2 years it is a good thing for us and the break even point we get for 30,000 customers only that is our good point then the funding requirement as we require the 1.41 crore rupees so we look for the angel investor who invests 50 lakhs and the loan we can take from the banks about 1 crore because we are 4 then 25 lakhs per each is not a big amount so we looking towards the loans then the SWAT analysis of our company our strength are our good quality products we are focusing the organic products health conscious products and third is innovation in the product portfolio we innovate the products ready to grow products and balcony to table products are our innovations our weaknesses are the distribution channel is not strong in urban areas we are the new start up no experience to this field and the perishable products threats to the local players are operating that areas they are our threats then second is the space then climate and atmospheric condition and penetration rate of the urban farming is less opportunities are the customer are become more aware about the traceability and less space to that consumption then increases the accessibility acceptability of the customer 92% of respondent of the survey are interested in the urban farming which is the biggest opportunity for us and demand of the health food health ecosystem is increased then I will summarize the whole our business plan the sixth point the first is we stands by our vision and the mission to develop the self sufficient cities for the concept of urban farming our values and innovation care responsibility engagement in the farm activities in the cities are our driving force our products are user friendly and ecologically sustainable in accord with organic and non-geomo products the fourth is in the span of the five years we are looking to advance more than the 20 cities and increase our product portfolio also we are remarkable we get the remarkable break even point less than the two years which is faster than our competitors and last is by the establishing a good customer base we plan to innovate and transport the concrete jungles of this urban into the sustainable farm capitals thank you thank you very much that's been fantastic very thank you