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alvaro quiros // the callaway series

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Uploaded on Apr 25, 2011

our biggest challenge for each of these films was to try and share a glimpse of what each player is like off the course. every player we would be working with had done countless interviews, they were all quite accustomed to the media, and countless pieces had already been put forth featuring them.

to tell an original story for each we really wanted to dive into what shaped them as golfers, their beliefs on the game, and who they are when they aren't golfing. what was really fascinating to discover was just how many players we encountered that had developed much of their signature playing style through overcoming obstacles when they first started out. alvaro, as an example, started out with his fathers clubs which were much too big for him. through this he developed the ability to swing faster and launch a ball further than just about anybody else in the game.

what struck us about alvaro was his affinity for so many sports as well as his youthfulness and vibrancy. our aim was to capture that in everything we did for his film. from the soundtrack (fast and upbeat), to the color palette (thick, warm and saturated), the compositions (more abstract and rule breaking), to the camera tools (proportionately much more steadicam and crane) everything was done to reflect the energy and edge we saw in him.

P.

the soundtrack is an instrumental version of the ravishers track 'keep you around', licensed through WE (with etiquette).

client: Callaway Golf
agency: Eleven Inc.
director: rob bagot
producer: jeff pakosta
art director: tatjana
DP: P.
cinematographers: justin, joyce
gaffer: tony edgar
special thanks to brett and kiri carlson as well as sarah sakamoto for their help on this shoot. another thanks to brett and kiri for all of the photos they provided for this post.

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