Doomtree's SIMS "LMG" video exclusively premieres on Consequence of Sound today. The third single off of Bad Time Zoo, released earlier this year, showcases SIMS in a new way, animated. SIMS explains how the video came to be by saying, "I usually have decent ideas when it comes to conceptualizing music videos, but this one was a challenge. The song itself is borderline cheesy as is, which is why Beak and I love it. We knew the video couldn't be too cutsie and could absolutely not take place in a bar. After those parameters, we were out of ideas so we enlisted the services of Matt Scharenbroich, a really talented visual artist and the drummer in Beak's old band TPC.
Created in director Scharenbroich's studio over the course of an icy winter in Minneapolis the "LMG" video is the end result of more than 1600 individual drawings, 400 cups of coffee, 60 markers and two ecstatic hands. The video was made using a technique called rotoscoping, which is "the tracing of live-action film frames in order to capture a more realistic movement. It has an immediate kinetic energy that results from the inevitable variation of the tactile mediums used throughout. Markers smear and fade, graphite scratches into the page, and ephemeral, singular ideas punctuate single frames in the rhythm of the process." Sounds simple right?
The video highlights the contrast between the confessional, dark narrative of the verses and the overjoyed, positive message of the chorus. The diaristic song felt sincere and energetic, and rotoscoping "captures SIMS' performance and catapult it into another more joyful sphere where fingers transformed into bottle rockets and fireworks emerged from palms."
Don't miss SIMS and fellow Doomtree members, Lazerbeak, Cecil Otter, and Paper Tiger on the "Good Time Zoo Tour" which kicks off this week. See tour dates below.
9/16 - Denver, CO - Red Rocks Amphitheater "Snowboard on the
Rocks* - http://bit.ly/DTRedRocks
Sims Good Time Zoo Tour:
DATE - VENUE - CITY/STATE - TICKET LINK
9/17/2011 - Kilby Court (early show) - Salt Lake City, UT - http://bit.ly/GTZ0917aa
9/17/2011 - Urban Lounge (late show) - Salt Lake City, UT - http://bit.ly/GTZ0917id
9/19/2011 - Crocodile Cafe - Seattle, WA - http://bit.ly/GTZ0919
9/20/2011 - Branx - Portland, OR - http://bit.ly/GTZ0920
9/21/2011 - Tonic Bar - Reno, NV - http://bit.ly/GTZtix (username: sims / password: tickets)
9/22/2011 - Brick & Mortar - San Francisco, CA - http://ticketf.ly/GTZ0922
9/23/2011 - Soda Bar - San Diego, CA - http://bit.ly/GTZ0923
9/24/2011 - The Central - Santa Monica, CA - http://bit.ly/GTZ0924
9/26/2011 - Chasers - Scottsdale, AZ - http://ticketf.ly/GTZ0926
9/27/2011 - Moonlight Lounge - Albuquerque, NM - http://bit.ly/GTZ0927
9/29/2011 - Beauty Bar - Austin, TX - http://bit.ly/GTZtix (username: sims / password: tickets)
9/30/2011 - Club Dada - Dallas, TX - http://bit.ly/GTZtix (username: sims / password: tickets)
10/1/2011 - Mojo's - Columbia, MO - http://ticketf.ly/GTZ1001
10/2/2011 - Cicero's - St. Louis, MO - http://ticketf.ly/GTZ1002
10/4/2011 - DC9 - Washington, DC - http://bit.ly/GTZ1004
10/5/2011 - North Star Bar - Philadelphia, PA - http://ticketf.ly/GTZ1005
10/6/2011 - Knitting Factory - Brooklyn, NY - http://ticketf.ly/GTZ1006
10/7/2011 - O'Brien's Pub - Allston, MA - http://tktwb.tw/GTZ1007
10/8/2011 - Smiling Moose - Pittsburgh, PA - http://ticketf.ly/GTZ1008
10/9/2011 - The Pike Room at Crofoot Ballroom - Pontiac, MI - http://tktwb.tw/GTZ1009
10/10/2011 - The Bottom Lounge - Chicago, IL - http://tktwb.tw/GTZ1010
10/15/2011 - Fine Line Music Cafe - Minneapolis, MN - - http://bit.ly/GTZ1015
purchase Bad Time Zoo: http://bit.ly/BadTimeZoo
download free Wildlife EP: http://bit.ly/SimsWildlife