Animal Testing: Rimmel's Response





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Published on Feb 9, 2011

Here's the email, tell me your thoughts:


Thank you for your recent inquiry on Rimmel cosmetics regarding the use of animals in product safety testing.

Coty Inc. is a leader in the global beauty industry and one of the world's largest fragrance companies. We have developed a portfolio of notable brands and offer innovative products of outstanding quality for which we are committed to maintaining the highest possible standards of consumer safety.

Coty voluntarily ceased testing finished cosmetic products on animals in 1991, long before the official European ban on such testing in 2004. Coty has been actively involved for many years in the research and development of alternatives to animal testing.

Before we place a product on the market, we assess it thoroughly to ensure that it is safe for human use and for the environment and that it is compliant with all applicable laws, r ules and regulations. We do not perform, nor do we ever commission any third parties on our behalf to perform, animal testing on our products or ingredients. Our safety assessment of cosmetic ingredients is based on the use of recognized alternatives to animal testing, the use of existing safety data and, increasingly, the sharing of such data from and with other industries.

We continue to strive for the development and acceptance of additional reliable non-animal testing methods and will continue to vigorously support the research, implementation and improvement of alternatives to animal testing, especially for those more complex tests for which no alternative methods have been established. For this purpose we actively participate in research programs in Europe and the USA by dedicating funding, time, resources and scientific expertise. The common goal of all these efforts is to completely eliminate animal testing.

Thank you for taking the time to write to us.

Comments • 44

Emma Maples
If they can`t find alternatives than why does it seem like other makeup companies can?
Jane Doe7x
Revlon have pulled out of selling in China so they are safe again. Rimmel sell in China so do test on animals. It's greed, plain & simple! Other companies get by very successfully without the need to sell in China.
try some wet n wild mascaras.
Inter's Odyssey
It sounds like they don't. The sugar coating may just be their PR attempt to promote themselves. The email is loaded with self-promoting verbage, especially the first paragraph. I also was skeptical about their honesty in failing to just give a simple straightforward "no", but on the other hand I think I would've been equally skeptical if they had been TOO simple in their reply - I would've thought maybe they were dodging the question. It kind of makes sense they'd tell you their whole stance.
Inter's Odyssey
@0wlface Hm. Well they did mention "more complex tests for which there is no alternative". /shrug? 
Kaylee Pullin
@MissRandomRants That's a good point!
Kaylee Pullin
@Cheerbabeforeverable Thank you for your thoughts! :)
Kaylee Pullin
@AllyLovesArt Hahaha I try, thank you!
Kaylee Pullin
@MrJOMS19 I love you too! Let's get married!
Kaylee Pullin
@bi11meinphilly LOL WOW.
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