 You know, like protein pop like simple things. Yeah, just want to consume what it is, right? You just want to be straight up and everything that was straight up was like already patented, you know, like, I mean copyrighted, right? So I'm like, damn, I gotta come up with something actually Chinti helped me out with the name and his team and we were trying to come up with, you know A name that kind of talked about the product being a puff, but at the same time some of the properties, right? Protein was one of them, you know, peanut was the other one So like the big P that we have in the brand is it represents protein and peanut and the and enough It's like the puff. So it's like peanut peanut. Yeah, I like it And so then at some point were you investing your own money into this at the beginning? Yeah, I did. Okay Yeah, you went big on it yourself. I went Okay, and then were you getting into retailers first or did you go on like Amazon like how did you first start getting the product out?