City of Thunder Bay, Ontario, Canada




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Published on Sep 5, 2019

Would you know what to do if a loved one suddenly appeared to be missing?

Today was the re-launch of the “Am I Missing?” initiative, a public service announcement created to help the public better understand the process of identifying and reporting a missing person. A video PSA, and accompanying literature in the form of postcards (translated into Ojibwe, Cree, Ojicree) and a poster were released today in an effort to help guide the public through the steps that should be taken when a person goes missing.

These steps are divided into three simple categories:

1.Try to Find Me: Contact friends or other family members of the missing person. Are there places the missing person typically frequents? Is there a way to check those locations?

2. Assess the risk: Is there reason to believe the missing person could be in danger? If you aren’t certain, it’s best to trust your instinct.

3. Call police: When attempts to locate a missing person have failed, and you believe this person is at risk, call the Thunder Bay Police Service at 807-684-1200 and file a missing person report.

The “Am I Missing?” PSA also encourages people to ask one more serious question about their potential missing loved one: is there any reason to believe they are in immediate danger? If the answer is yes, then immediate action should be taken:

Call 9-1-1!

Risk factors to consider for a missing person include:

Has a visible or non-visible disability
Elderly or very young
Dependent on prescription medications
Unfamiliar with the city
Wanderer or Alzheimer patient
Associated with violent behaviour.

The “Am I Missing?” initiative was created through a partnership that includes representatives from: City of Thunder Bay, Dennis Franklin Cromarty High School, Independent First Nations Alliance, Keewaytinook Okimakanak, Matawa Education & Care Centre, Nishnawbe Aski Nation, Nishnawbe-Aski Police Service, Northern Nishnawbe Education Council, Shibogama First Nations Council, Thunder Bay Police Service, and Windigo First Nations Council. This partnership and campaign are in response to Seven Youth Inquest Recommendation 91.


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