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"Chance Favors the Prepared Mind" -- Understanding the Science of Sales Intelligence

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Published on Apr 3, 2012

To learn more about the smarter approach to CRM, visit: http://www.ibm.com/midmarket/us/en/cr...

Watch the second in a series of four Aberdeen Group videos on "Sales Enablement 2012 -- How Best-in-Class Achieve and Maintain Peak Performance," which compares best in class companies to laggers use of social business, business analytics and application integration with CRM solutions to achieve top performance. This video discusses the unique challenge now facing sellers with the widespread availability of online information: How can you effectively sell to a prospect base that understands so much, if not more, about the competitive landscape and your offerings as you? The video will identify how sales intelligence initiatives contribute to sales effectiveness and improve key metrics, such as lead-to-opportunity rates.

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