Loading...

Thomas Frank - Fascination: The Thing That Gets Audiences Hooked And Witches Burned - Ignite Ames

2,154 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 22, 2012

Why did the entire nation of Germany rally behind a man named Hitler?

What compells people to drink the vile concoction that is Jagermeister again and again?

How did one girl from New York get 22 million people to follow her on Twitter?

As individuals, marketers, job seekers, and storytellers, we spend much of our time trying to persuade others towards our causes. One quality brings success to these persuasive efforts above all others:

Fascination.

If people are fascinated with something, they pay attention to it. Listen to it. Buy it. Talk about it.

This talk will focus why fascination is so powerful, and also touch on the qualities that trigger fascination in people and things.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...