 Hey, how are you doing today? Richard D'Souza. I'm the host of the Rich TV Live podcast with our very special guest, the CEO of Secure Private Data, Alon Guy. How are you doing today, Alon? Hi, Rich. Doing great. Happy to be here and hello to our viewer. Very excited to have you on the show. Alon, for those who don't know about Secure Private Data, can you please give us a quick intro on what the company does? Sure. Secure Private Data is a spin-off of a Swiss company called GlobEx Data. What we do is we offer a Secure in Private communication suite of tools like a platform. So we have an email, a messenger, and a VPN. And what we do is we only host everything in Switzerland in our own infrastructure. So we don't host it with third-party cloud providers like the big techs that are there. And we also don't data-mine you. We serve customers, small businesses, enterprises soon and government as well. And we serve customers globally. Fantastic. Now, on one of your recent press releases, the company mentioned how you have brought your customer acquisition cost down to U.S. $26 for August 2023, beating your 2023 target by 65%. Can you elaborate on where do you see the CAC customer acquisition cost in the coming months? And what does it mean for Secure as you prepare for a potential uplifting to the NASDAQ according to filings that we have found on your SEC website? Yeah. So the CAC is kind of the make or break number for a company that sells online. Last year, it was in the hundreds of dollars. And we were just trying to see what works and what doesn't. We spent the entire year to dedicate to lower that acquisition cost. We see it even in the single-digit dollar in a year or so, because we're doing two things. We have a search engine optimization company in California that works on the SEO and optimization and digital PR and so forth. So this is a fixed fee that we pay them. And our ranking keeps going up and our traffic keeps going up. As a matter of fact, our traffic went up in some measures by 500% in month over month. So that's a lot. I was just on the phone with them. And then we have another company in another part of the US that is handling now our meta and Google ads, or what we call paid digital advertising. And how we calculate the CAC is based on the money of the digital advertising that we spend. So we brought it down to 26. We really believe that blended between the SEO money that we pay this agency to run it and our digital ads, we can get it down to about $2 to $4. And let me explain to you how we get there. So we have a fixed cost of SEO and digital PR and so forth of $15,000. We believe that within about 12 to 18 months, probably 18 months, we can get to well over a couple hundred thousand visits. Today we have a 5.5% conversion rate. But once you grow, you've got to look at a 2.5%. So we're going to get maybe 5,000 conversions for a $15,000 a month price. And that's a $3 conversion on a solution where the average revenue per user is over $9 US and keeps climbing. The reason why it keeps climbing is because we have bundles now. A lot of people buy more than just secure VPN. They'll add secure mail for a little bit cheaper if you have a package, obviously. So we're seeing the spending per customer go to $12 to $13 US. So this whole cac thing is critical. We tried everything. We tried influencers. We tried different radio, TV, you name it. And the most effective is basically the internet, social media, obviously, digital PR, which is something that our marketing agency handles. And obviously SEO. It does take time, but then the cost could be really peanuts. And the more you do, the more you spend, the lower it's going to get over time. This is why the uplifting that you mentioned actually would be a little bit hush-hush about it. But when you have so many failings on the SCC, somebody's going to find it. It's also, I believe, in our FRC report, the analyst report that is on our website. So what happens is that funding that we plan to get is going to let us grow to 100,000 plus users within 18 months. And that's a $12 million US revenue costs about a million something to run the company, maybe add another couple million. So you're looking at post-listing potentially between five to eight, nine cents a share in net income. So EBITDA, we have no debt. And that's also another great thing too, in this higher interest market, and we have no conversions and really not many options out there. So the company has a very tight structure. So we're excited. It's a recurring revenue business. One thing I should add, we've reduced our marketing budget by about 80% this year, yet the sales are up 20%. And this is all part of a tremendous amount of effort this entire year to reduce the cost, to have that kind of little formula that works, and then expand from there. We've explained in several press releases that after August or September, we're going to slowly increase that digital budget as we see that crack that stays on the floor. So we're pretty excited because the trend is really looking good. Obviously, there's a lot of cyber hack out there and people need privacy and security tools to communicate. So that's in our advantage. Congratulations on all of your success and breakthroughs that you're having. Secure mentioned in another press release that the company sales have been growing month over month. What is the size of the market Secure is targeting? So there was a study that was made by McKinsey. That's a huge consulting firm. The market in the next few years is in the trillions of dollars. So we narrow down that because the market is huge. Every year is $500-600 billion. We look at the US, there's 30 million small businesses. We want to get a percentage of that. There are 70 million privacy advocates in the US out of 150 million adults. Half of them are really afraid they got a hack. They want more privacy. They don't want data mining. So in the consumer aspect, in a perfect world, in the next three to five years, let's say with the proper funding and so forth, we would like to target 5% of the consumers. So that's about 3.5 million users, which is completely doable. We do have the infrastructure for it. And in the business world, we would like to target and get also at least 5%. So that'd be about a million and a half small businesses. But remember, a business has more than one employee. So that could be probably another 5 million users. So we're targeting 10 million users in the next five years, which would bring about a $90 million, $100 million a month in gross revenue. Obviously, at that scale, you will need to, in the future, get more capital to grow. But as somebody told me, it won't take you $26 million to grow to a million users. Because as we explained, the cat keeps going lower and then you've got word of mouth. When you have a critical mass, it starts to really double almost every year until you reach a level in the millions of users that it's, I mean, a double, but that's quite a sizable market. And that's just the US. We also have, if I may mention, a global contract with America Mobile, which is a largest telecom operator in Latin America. I think they're in Europe too. They're in Austria. They got about 270 million subscribers and they're launching our secure messenger product, which is great. It's fully integrated with their billing system. So if you're in Mexico and you're using Telsell, your mobile operator, pretty much they own about 80% of the market there and you want to have secure messenger, you just add it on and you get built for it. So there's no friction. It's really amazing. It took us a long time to get there. And now we're launching an enterprise solution end of October, and we already have several banks lined up to buy it because Rich, the thing is that for texting or messaging, there is no alternative. You have the WhatsApps that are being hacked nonstop. You got signal, all the others, they're all the same or texting. There is no alternative for private and highly secure messaging application. And businesses are looking for that now because they got into the habit of messaging everyone more than emailing. As someone told me, messaging is kind of the daily thing. And then the email is more when you want to confirm something. And people don't have the patience to check their email all the time. So it's just quick instant message. We're perfectly positioned with our existing infrastructure. We can have a million users tomorrow if we have to. Obviously, we buy $200,000, $300,000 of equipment and gets us another 2 million users at $7 to $10 a month. So the ROI on that market for us in terms of the gross margin that we have on our product is in the 90 percentile. So we have very high margin. We have no debt. We own our infrastructure, our machine. We own the software. We don't use open source. We don't pay licenses to other. So in that regards, we are very solid and we're ready to expect. That's music to my ears. We love to hear no debt and we love to hear high margins. So you guys are definitely on track to do some special things. Who would you say are your key competitors and what is Secure's advantage? So in the competitor space, there is no one company that has what I call the Swiss Army Knife of privacy tools for communication. There's no one. I hear a lot of time people talking about proton mail. Proton is a free service for the vast, vast, vast majority. We've received echoes that, you know, it's not really for business. Let's just say that. I don't want to talk about other companies so much, but that's not a real competitor because when it comes to business and enterprise, it's just they don't cut it and that's not their specialty. They also don't have the messaging and their VPN is on Amazon Web Service. Ours is our own. You know, you've got Microsoft, obviously it's like the trillion dollar company, but if you're a business that doesn't want to use Outlook anymore for many reasons that we would read over the net and all these hacks and you're a little bit more particular, if you want to have a tool where you can send an email to someone that doesn't have Secure and yet that email still being private for them in a round trip because our whole technology in a nutshell is whatever you do within or outside of a secure user, the entire communication happens in our Swiss servers, which are highly encrypted. Whereas a typical email, it goes over the internet and that's how the hackers can get in. I have a weekly show on Newsmax, which is a very big channel in the US every Saturday. Here's a cheap plug here. Every Saturday at 3.30 PM, usually the last 10 minutes of the show and we have the hack of the week, the secure hack of the week, and we discuss all these things. So competitors, yeah, I mean, Microsoft is big, but we offer stuff that they don't. In terms of the messaging, it comes to serious privacy. So I'm sure we have a competitor here and there someplace, but these are not global competitors that can offer the whole all in one package hosted in Switzerland, proprietary machine, no big tech hosting and so forth, no data mining. I do not know any company that doesn't data mine you these days. And that's what we charge between seven to $10 a month per user. I should add, we're launching encrypted voice and video conferencing in Q1 of next year. And that's also extremely anticipated by people. And down the road, we will be looking at potentially doing an internet browser full privacy. So if you own a secure solution, that service will be free. Now with more and more people getting hacked today and millions of dollars being stolen, what is secure strategy of helping people and businesses protect their data? Well, we tried to do a lot of education. So that's the key. So on TV every week, that's when we were looking at doing a secure university with AI technology to have a self help. So you'd go on our website, we're working with a company to do that where you want to know anything about cyber security and, you know, which product to use or how can secure help that AI technology is going to help you. And it's a lot better than this video tutorial. So we're planning to launch our own little secure university. And in the product itself, in our DNA, we have privacy. So whatever we do when we launch something, we always put ourselves in the mind of a user, a business or an individual. So I think with our enterprise solution, that's coming out early November, and that's a very powerful solution to onboard huge companies. We already have lineup for that. Businesses can guarantee themselves at least that they're not being data mined. And we can offer a kind of a plethora of VPN messaging and email for a bundle of $15, $20 a month per user. And that's extremely affordable. We offer 100 gigabyte of storage with our email too. So a lot of education, quality product, no data mining, high encryption. This is how a business can at least limit the damage that's out there because small businesses suffer the most. They don't have the big IT departments to save them. And when they get a breach, they could basically shut the door within six months because there's so much liability. So we always say it's a lot cheaper to spend $15 a month with us and at least be compliant with security and things like that. You may be in the mortgage industry, the banking, the medical industry. You have certain responsibilities and there's rules that now businesses have to be compliant with certain cybersecurity rules and make effort to protect their data and their customers. So we try to educate businesses out there. Is there anything you want to add for our viewers and do you offer a promo code for anyone wanting to try secure? Yes. So we offer a promo code called privacy. That's aptly name. Obviously it's easy to remember. And you get 15% off for the next five years on all our solution. And I encourage everybody to go to x at secure private. Also go to secure.com. You can go to our website, our corporate site, secureprivatedata.com. But I think if you go to our X account, there's a lot of update, a lot of news. We get a lot of articles. And we also portray the video, the interviews. And there's a bunch of cybersecurity information. And when we have obviously something new coming up, we always post on X. That's for those who don't know by now, it's the old Twitter. And just got to get used to calling it X. But yeah, just go and follow us and hopefully you'll enjoy our solutions. And you may want to look at the company as well for long term for your investments. Well, this is fantastic learning more about your company. I want to bring investors' attention to your symbols. In Canada, the symbol is SKUR. In America, the symbol is SWISF. And it must remind you that Rich TV Live is strictly for information and education purposes. Please do your due diligence and do your research whenever you're looking into companies that we're talking to and CEOs and different industries. Now it must remind you that I do believe this is a company that is undervalued, under-appreciated, underexposed, put it on your radar, and put it on your watch list. We are speaking to the CEO of Secure Private Data, Alain Guyai. And thank you for joining us today, Alain. Thank you, Rich. And thanks everyone for watching. If you have any questions, you can always email the company. And thank you for watching. I must remind you that if you're not winning, you're probably not watching. We bring you the winners, CEO interviews, breaking news, trending topics, and we bring it to you first. Have a nice day, everybody, and we'll see you soon.