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Jeff Rosenblum: Shift dollars from ads to experiences

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Published on Jan 31, 2014

"I already see a day when advertising focuses on being useful rather than being interruptive," says Jeff Rosenblum, founding partner of Questus, co-writer and director of The Naked Brand. Watch as he explores the changing nature of branding in a world where companies and products are naked -- exposed in all their merits and flaws online for every consumer to see.

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