 So that's what we'll do on this call. This call we're going to run, it's called multiple ad creatives where you're using multiple images. You're running one ad. You're running one ad, one dollar amount, one ad. But Facebook is now leveraging these five images and your ad is shuffling as your ad runs. It's shuffling through these different images to find the one that actually pops, the one that actually gives you the better return. Okay, okay, I just noticed I need to, I have a bandaid on my arm there. I probably should delete that out. Or you think- No, no, it doesn't even matter. It's all good. No one cares. Yeah, not at all. So here's what we'll have to do though. When you run multiple ad creatives, you don't post it on the business page first. So you can leave this here for sure, but we'll just end up having to do it again, but it won't be on the page twice. It'll just be running behind the scenes. Okay. Okay, so that's fine here, but this is not going to be the ad. It could be exactly the same text. We'll just redo it. We're going to just redo it because we're going to have to run the five images. Do we have to run five? Do we have to run five? We can do three. It's up to you. Okay, yeah, let's do three, I think. But at the same time, the more the better, because again, Facebook is going to break down and show you the one that works. So at the end of it, you're only going to be running it on one actually. You're going to be running on the winning one. You know what I mean? Gotcha. So we'll run it for a few days to find the one out of five image that actually is the one performing. And then we shut off the other ones. Okay. And only that one image runs because that outperformed the other five or other four. You know what I mean? Okay. So perfect. So let's go ahead and leave this here because we're going to have to come back here and grab that text because I want to use the same exact text. But actually, you know what? Let's go over this text real quick. Before you leave, let's go click on Seymour. Hi guys, I wanted to tell you about a client Jessica who bought a house with me in the Austin area about nine years ago. She wanted to tell me about her plan to improve her and her family's lives. What a smart lady. Read below to learn the rest of the story. Awesome. Okay. So actually, you know what? We could take out read below to learn. Yeah, we could take that part out. We won't do it this second. Let me read the rest real quick. Okay. We won't do it this second, but yeah, we don't really need that part. If I could find it again. Just hit the back button. Yeah, see if that works. I did that and it didn't. Okay. I'm going to go here. Why where? Yeah. Where the capital I needs to go. So, and then we could, yeah. Let's take out the read below to learn. Yes. And then we'll just, it just continues. So what a smart lady. Jessica just realized that this current market might provide the perfect opportunity for her family to live a simpler life. She said her husband works from home and can work anywhere. And Jessica said, why am I staying in this high pressure job away from my kids all week long? I don't want to be in this rat race anymore. Please help. I ran numbers for her and determined her equity to be at 300K. Jessica decided to sell it, sell now and move to the country where she can, we're preparing to sell her house and have fun few properties, found a few properties that would work for her family. How can, how can I help you fulfill your dreams? Click learn more to download my P, click learn more. So let's take away, take away. How can I help? How can I help? Yeah, fulfill your dreams. Take that part out. Yeah. You can leave the icon, leave a little emoji, and just put it at the end of maybe, maybe her family or yep, put it up, put it up at the end of her family. Did you see the back space? Or you could drag it? Oh, that's weird. Yeah, I didn't know I could, but. Oh wow, I've never seen that. Yeah, I didn't know I could. Well, there we go. Oh wow, that's cool. Okay, so then click learn more to download, click learn more to download the same PDF, Jessica read prior to me helping her sell her home or something like that. Right, click learn more to download the same information guide I gave to Jessica or click learn more to download the same. Information. The same information, well, information. Information, no. Click learn more to download the same informational guide I gave Jessica. Okay, that's on things to consider before selling your home. Perfect. Yeah, sounds good. Awesome. Okay, so again, you can save it, but this is not going to be the ad. Normally it would be. It would be the ad. I'll save it so we have it. Yeah, just so we have it. So again, normally it would be the ad if we were only running this one image, this one ad. But since you have several images, let's do that. Let's put them all in the mix and see which one performs. You know, so that'd be fun. So okay, so here's what we're gonna do. We're gonna go to, let's go to the ads manager and let's just start from there. We'll just click the green button and set up a new conversions ad. And so I'm going to the dashboard. Yes, the dashboard. And I'm going to the green button. What? Yes, now always make sure we're in the right account. So that's the right account, right at the top. I'm pretty sure it is close. Where would I see it? Will I see it here? Go ahead and just X on the top left. I'm pretty sure we are, but yeah, just hit close. So Austin's boutique realtor, perfect. So let's go back to that same one. Yeah, okay. Yeah, so you always want to double check that, but just your box is checked. So right there, so you're good. No, no, no. X out. Oh, I don't have to start again. Okay. You already have it open. So just edit. Edit from here. Okay, perfect. And let's just go, let's start naming our videos. Let's start naming our images, just giving it a certain name. Just so when we come over here, we can just list that name. So image in blue shirt or whatever, like Jessica's listing or Jessica's, yeah, whatever's gonna help you. Yeah, you can do that with blue shirt. And then in parentheses, conversions. So right here, go housing, and then we'll just scroll down, conversions. And then we'll name them as we go. You could just scroll down and leave the campaign budget. Auction, should I leave it? No, leave it, leave it. All that stays the same, conversions, scroll down. And then that's off. Okay, and then next, and then over here is when we'll set up, actually it's either here or the third one, but it's where we'll put on, okay. Yes, right here. So go to name it. You can name it. And in fact, you know what? What you're gonna name it is, yeah, Jessica, but you're gonna name the amount of images. So blue shirt, blue shirt. Yeah, no, not blue shirt, you don't need that. Because you did that on the first step. This second step, you can name it five image ad or three image ad or however many we're gonna put, three. Yeah, I'm not sure. Yeah, three images, perfect, perfect. Okay, so website and then turn on dynamic creative. Turn on that one. So this provide creative elements. So go ahead and hit continue. Okay. Okay, so right here, provide creative elements such as images and headlines and we'll automatically generate combinations optimized for your audience. Wow. So variations may include different formats or templates based on one or more elements. So in this case, with that turned on, we can use multiple images and we can even use multiple headlines. Walkable headlines would be nice. Yeah, we're gonna do both. No, we're always saying click to learn more. Yeah, yeah. Maybe putting something different would be smart. Yeah, for sure. This is where we can test. Okay. So now what we're gonna do is we're gonna, we're gonna simply go lifetime budget and what I want you to do is drop it down lower. I mean, excuse me, daily. We're gonna stay at daily. We're gonna stay at daily. Oh, okay. And just go down to $10 a day. Okay. Go down to $10 a day and then let's just start that ad for tomorrow. Let's start it tomorrow at 6 a.m. Won't let me change it. Yeah, never will. Okay, perfect. 6 a.m. And then we won't put an end date because I want to manage this one with you. So I'll look at it in a few days with you. And then we won't retarget any custom audiences. We'll just keep going down. So we'll change the location. And then we'll always make sure people living in, so go to edit and then people living in, you'll always want to hit that dropdown and go in this location. And then, yeah, and then let's change out the United States, put in your city and then, or your address. Am I doing it right? Yeah, thanks. So now we'll just scroll down. We'll leave the age, we'll leave the gender and you just can't change that because of the housing category that we're in. So we'll leave that as is. And then the detail targeting, leave it off. Languages, go ahead and put English. Let's at least narrow down the language. So we'll go edit on the language and go English. And then this, let's leave it, we'll leave it automatic placement. We'll leave it on automatic placement. Scroll down and then we're done. So go next. Okay, cool. So now that dynamic creative was turned on. As we get to the third and final step, this is where we'll add the images. But you know what? Go back, click on Jessica three image. Click on that real quick to the left. Yeah, right there. And then go back, go back, scroll down. We chose the conversion event, right? So the conversion event, scroll down, scroll down, scroll down. So this could for sure just be the newest, newest version of it. So just hit next. That's the first step. And then we go to the second one. Normally you'll see your pixel and custom conversion right here, but for some reason we're not. And that's fine. Turn on dynamic creative. Let's just go through it. Dynamic creative, turn that back on. And then continue. And then just go ahead and scroll down. So all that's fine, targeting. Okay, cool. And then hit next. And that's it. Let's just, we'll just go through and continue. So right here, that's fine. The Instagram, that's okay. So go ahead and name the title, new ad. Go ahead and name that something. You can name it the same as the top. Jessica ad with blue shirt, same thing. Or maybe even just put image, you know, image. Actually, no, you already have three image. So that's fine. That's fine. Yeah, it doesn't even matter. Okay, cool. So we'll scroll down. And then all we're going to do right here is select images. So we're going to click that. I don't know if I've got them all on this computer. No, you're going to upload them. So all you're going to do to the very, very right, click on upload and just upload those images. If I know that I've got them all here, I'm going to have to move them probably. Oh, you don't have them on your computer? No, they don't, it takes days for them to go on there for some reason. But it doesn't take me long to, yeah, let me see. Maybe whatever images you have then, of similar to that other one. I think I have two. I only have two. Okay, let's use the two then. All right. Where are the images on your cell phone? No, they're on here. The two are on here. Okay. Let me get to photos though. I need to get to photos. Where are my photos? Maybe in the window? I want to try. We'll do those two. Let's do another one. That other one that I just, I know I downloaded it just a second. Let me see. Just click upload from here. Where? Right there. Yeah, and then go into your, awesome. I think. And so let's go ahead and. We said three images. So why is this one got a thing? Maybe because it's too, it might be too big, but we'll find out. It could be too small because I did adjust that for one of my emails that I did. That's not 1680 by two, 2048. That's not that. I think it is. Yeah, I think it is. I adjusted it, but I think that's what I adjusted it to. Okay. So then. Just in case. Yeah, do another one just in case. Those three with the blue shirt. This one right here. Yeah. We're going to use those three. The blue shirt. Okay. That has a triangle too. I think it might. That's when I adjust. That's fine. Can you? Yep. Control hold them down. Continue. And now we got all three. So now we got, now we got these three. So all we're going to do is we can scroll, scroll down. Can we move? And I put one of the others first. That's my least. It doesn't matter. That's going to shuffle it. Yeah, it doesn't matter. Facebook is going to shuffle it. So primary texts. Should we go back to the old one? Copy the entire texts and just bring it over here. Awesome. Okay, cool. So. Way to go. Okay, perfect. Okay, cool. So we'll bring that over. And then what we can also do, go ahead and put that in primary texts. What we can do is instead of, score to the very bottom of that, right there where it says, click, learn more. Yeah, the bottom, the last sentence. Maybe that can be the headline. So yeah, maybe take it out of there. Isn't it long? Yeah, let's, let's, let's try to condense it. Let's try to, let's try to shorten that. That should be the headline. Click, learn more to download your free seller guide. That's it. Instead of saying the same thing. Instead of saying all that. Yeah, click, learn more to download your free seller guide. No, not right there in the headline. Oh, okay. Uh-oh, one second. My free sellers guide. Yeah. To get my free sellers guide. To get your free seller guide. Yours. Perfect. And then, and then just clean up that bottom, that sentence that last high guys. Yeah, take that one out. Oh gosh, thanks. I'm glad you saw that. I didn't notice it. Okay, perfect. So, so now you have the ability to do it again. Like add another, another option. Another headline. Yeah, another headline and text. So again, let's go to the top, start from the top to bottom. So we have this primary text. And then if you click on add another option, go ahead and click on that. Now go ahead and paste that in again and let's change it up. So actually, Uh, see what happened. Yeah. Yeah, so just go ahead and just, this is what you call split testing. Like this is split testing. It's split testing the image and it's split testing the text and the headline. This is split testing. So another form of split testing is when you're, when you're targeting multiple ad sets, but you're not, you're not doing that. We're doing multiple ad creatives is what we're doing. Change it to everyone. Hey everyone, perfect. Exactly. So now you're going to just tweak it a little bit. And put, maybe put a space in between that. Hi everyone and I wanted. Yeah, there you go. Perfect. And then maybe take out that bottom sentence, click learn more to download your take that out. Let's shorten this one. It's fine. Okay. Go hit enter, bring it back, bring that cursor up. Get rid of that blank space. So hit backspace, backspace. And then, okay, so you're good there. So maybe one other headline. Let's just do one other headline. Oh, where do I, oh here, add another option. Yeah, I'm thinking we need another headline. So, so. How about on this one say, let me help you make your dream come true. Perfect. Perfect. Put it. And then maybe click learn more. Perfect. No, that's all. That's all you don't need to click. No, that's it. Perfect. The ad will say it itself. Perfect. So we got two different variations of the text. We got two different headlines. We got three images. Perfect. So scroll back up. Let's just. We don't have to make any more variations of the text. We don't have to. We can go one more if you want. No. But that's fine. So now we'll scroll down, scroll down. Now the website URL, that's your landing page or link. So go ahead and grab your cartra, your landing page link. All right. Yeah. Oh, right here is where I'm going to put it. No, up. Scroll up. You see the red. Oh, okay. That's your website URL. So that's your website. That's your landing page website URL. So always remember that part. And then they click learn more and go straight to that page. Brad, let's grab this link here and put it in the other. Yes. Okay. So we're going to paste that in there. And then that is it. So the learn more button, the call to action button, that's already there. Okay. So now it'll populate to the right. We'll see different images there. Wow. Cool. And so now we're going to publish. Wait, I only see the one image. No, it's going to shuffle through. So yeah. So you're fine. We're fine. So hit publish. I don't see that crooked image anywhere. Yeah. They're just showing us the one image. Oh, okay. But as it runs, we'll start to see the numbers on all of them. Okay. Okay. So hit publish and you're good. So let that run. Let that run, that should approve. There's nothing about that that should not approve. So, so we shouldn't have any worries. That ad should go live tomorrow. Wow. And then just let it, let's because of errors. Okay. Let's look at this arrow quick view details. Let's see what this was. Jessica pixel required. Attracting pixels required. Okay. So let's just hit, hit done. Let's look at this pixel real quick. Okay. Perfect. So we got all of that tracking. Click on that. Check that box. Website events. Where? Above, above, right, above, right there. That box. Website events. Perfect. That was it. Okay. So now publish. Publish. I hope so. I hope that was it. Yeah. Yeah. That, that, that had to be in it. Yeah. Bam. That was it. So now, now we had a way to check that box. That was very weird. Normally you wouldn't have to check that box. Really? Normally it's already checked. By default, it's checked. Because it's just kind of air. So, so the only thing that, that, that, that I, that I would think is some kind of crazy, like super, super as in, as in 10 minutes ago type of update was the fact that on the second level, which is the ad set level. Yeah. Normally we see the pixel and the conversion event. Right. But we didn't see that. We didn't see that. So that's the only thing the ad is, is in review. It's going to get approved and everything is good. But, but that's the only thing that I'm concerned about. So let it run. There'll be a hiccup. No, I'm just, I'm just, maybe it's, maybe because of the new iOS update and, and because of the events manager, like maybe because they already know what we're shooting for. So for example, go to the left, click on the three, three lines, what events manager, and then go to, go to, we're going to, we're going to click on aggregated event measurement. So if you just scroll down the middle of the page, click on aggregated event measurement. So right there, yep, click on that, scroll down, click on the blue button. And then I'm thinking that click on the number one and then manage or edit, whatever it says. Click on it. Right here. Yep. Click on manage events. So because we have this setup, click on edit because we have this in, because we have this setup is why I'm thinking we didn't see it over there because Facebook already knows what we're optimizing for. They already know this web configuration. They already know that that's the cause, that that's the conversion. So that's what I'm thinking. Maybe is the reason why we didn't see it at the ad set level. So let this run and, and let's review this ad in exactly four days. Okay. I'm gonna set it up right now. And then maybe when we do it again, we'll, Let's talk Saturday. My calendar is open for Saturday. Let's talk Saturday. Schedule a call for Saturday. Okay. Let this run until Saturday. And then maybe we can do the Instagram too, if it's easy. Oh yeah, yeah, yeah, for sure. We'll do that. But let's- We don't have it that far, David. Let's, actually that's Sunday. I'm sorry. So let's- Saturday we'll see. Yay. Do you think I'll see it at all on my timeline? You can force the C, but I don't know if- Yeah, I think you did it. Let's, let's look at it. Let's just look at a quick snapshot of it real quick. So go to the ad or go to the events manager and click on the three lines to the left. Go back to the ads manager. As far as you being targeted and actually seeing the ad in real time, there's a great chance because that's the address closest to you. So, but again, it's all based on the budget. So I don't know if you'll see it, but click on ads manager. Okay, it's all right if I don't. Click on ads manager. And then just check the box to the left of the blue dot and then click on the last tab. Let's just, let's see if it, it might just show us one image. So check the box to the left of the blue dot. Did I do the right thing? And just check the box to the blue, left to the blue dot. So that ad, check that box. Oh, this one, okay. And then click on the third tab to the right. Ads for one ad campaign, for one campaign. Yeah, click on that one and then click on edit right below the title, Jessica ad image. And let's just look at it. Right below the title. Yeah, edit right there. So now to the very, very right, just hit that dropdown next to view more variations. Yeah, hit that and then just go to desktop newsfeed. So Facebook desktop newsfeed. See a carousel is very different because a carousel and a lot of real estate agents do that. They'll run an ad or they'll post something and they'll have, they'll have five images all in a carousel, right? This is not a carousel. Right. So this is where Facebook is literally shuffling behind the scenes to show you, to show the best image. Go back, go back. I wanna be back to me, not this. This is not where we're at. We wanted to see the ad. Go, go back to the other one. The other tab, number eight. No, no, no. X out of this one. You hit the dropdown. X out of this tab. Yeah, X out of this tab. You clicked on the dropdown. Go to the dropdown. You clicked on desktop newsfeed. So view it from this tab. So click on that from here, not your business page. So from right here, scroll down and you'll see, you'll see that ad. Really? Okay. Slow down, slow down. There it is. And it's just- So it's showing you one image. Like every one, yeah. And that's fine. So click on learn more. Let me help you make your dreams come true. I like that. I think that's a good title. You know, click on learn more. You know, you always wanna test the link and make sure it takes, you know, takes you to the page. So boom. So right here, bam. There's your landing page. Cool. So let that run. Let's chat Saturday and let's look at the numbers and we'll have, we should have enough data on which image is the top producing one and that's when we leave on and- It'll tell us, huh? Yeah, oh yeah. We're gonna look at the numbers. I'm anxious to see that. Yeah. Okay. Cool. Yay. Thank you Christine. Have a great one. I'll talk to you Saturday. Okay, sounds good. Bye-bye. Thank you, bye.