 One fine day when Bob was at Silk Boards stuck in traffic jam as usual Suddenly Bob had his big idea and Bob knew he could make it and this was his thing So he got to office that evening put on his papers walk straight home with a big smile on his face Because he had the next big idea So one thing about entrepreneurs in general is that most of today's entrepreneurs are solving first-world rich kid problems Right and Bob was no different. So basically Bob. So Bob's brilliant idea was this he had noticed a lot of school kids around and Well, he figured out that most school kids don't know how to tie their laces So Bob's big idea was that he's gonna teach kids on how to tie his shoe laces And he knew this was the biggest chance that he had in his life So with that said let's go about and say Bob started building his product, right now Phase one as we all know Research it's very critical and Bob knew this as well. Come on. He's an entrepreneur, right? So Bob went so Bob's primary audience were mostly school kids possibly college kids So he went to his target audience Hopefully trying to validate his idea So he went he met a few school kids asked them a couple of questions You know your standard like do you know how to tie a shoelace or what would help you? You know to make a shoelace look cool because that's what kids want these days, right? So he went about and he got a couple of great suggestions as well one kid was like I think it'll be fantastic if I can get Nike shoelaces You know if I could buy Nike shoelaces on your website and Bob was like, yeah, that's that's probably a great idea Another kid was way too lazy for his own good. He's like I wish I could deliver shoelaces You know, I wish you could deliver shoelaces to my place. I was like, that's a great idea, too So with all his feedback gotten and his idea sort of validated knowing that kids would generally like You know learning how to tie the shoelaces Bob went back home a happy man now the next step before we go to the next step there's Small Dilbert comic that I found about You know research I hope you all get it though Everyone good So basically dog bird is asking for his social security number bank then all of that Well, it's definitely hundred percent Now the next step so phase one is done Bob has all his data his idea is validated next step Analyzes data This is a pretty crucial step because as we all know you can build a whole different set of things But building what works is a skill that not many people have so Bob sat down standard analyze his data whatever data he has and He has some amazing feedback He has some great ideas of his own and now Bob is finding it really difficult to narrow it down to understanding what it is that he should be building and Bob looks at all his suggestions and everything looks great and Bob is just wondering. What do I do? I can't leave that idea and I can't not have a marketplace on my website because that's great as well So Bob is wondering wondering and wondering and and then Bob decides, you know what screw this I'm going to incorporate all those ideas on my website, and I think it's possible Anyway, isn't that what Facebook and Google did as well is what Bob thought and Yeah, so he started building he has all these ideas now He has a set of features he made his whole high-priority feature list. He has all of this written down, right? Bob definitely wishes you could have him for some analysis not really but yeah So next next step now again another important crucial step right you design and you build You can't possibly design or build a startup by yourself. So what Bob did the smartest thing He went he found some friends, you know who could code the website for him Then he got a bunch of friends in and one of them was curious enough to ask because obviously programmers are really lazy, right? So one of them was curious enough to ask Bob Should I build all these features? I mean come on you got a whole bunch of them Is it really required and Bob's like yeah, yeah, I've got this sorted because I did my whole research I got I went to students I spoke to them and this is exactly what they want and The programmer didn't really have much to oppose so well He went ahead he built everything and then there's a really crucial phase right because it now It's been like let's forward a fast forward a couple of months and now Bob is like really frustrated because the product isn't really coming up It's kind of in that stage where he's really passionate, but he can't get himself to do it finish it rather So Bob's really extremely frustrated at this point of time So Bob goes back and decides to have a look at his feature list, right? And well, that's Bob's feature list He wanted just remember he wanted to build an app which could teach people to tie shoelaces and that's what he wants He has tutorials check login page check videos their option to buy lace shoes Home delivery a retail outlet. I have no idea what Bob was thinking, right? So he looks at this and he's like yeah, we can get this done So Bob goes back home works on it real hard really passionate about this And this is what he's been waiting to do all his life right and Then the big day this is the day that Bob has been waiting for He wants to show his product to everyone out there. This is what he's dreamed of He can already imagine himself swimming in gold coins like you know uncle's cruise if any of you remember cartoons So yeah, Bob is really excited. He is she can't wait He's put all his bled sweat tears money everything to get this done So for the next couple of slides since you've all been really quiet so far I want you to do something I want so I put on the next slide and I want you all to stand and when every single person has read it I'll put on the next slide So only when you finish reading the slide you stand up and then I'll change the slide and once you finish reading That slide you can sit back down, right? So this small game I'm guessing everyone's really lazy after lunch the good lunch So I'm gonna be really quiet everyone be really quiet the nice game was Bob's website If you can tell me where you can find a place to learn how to tie shoelaces, I'd appreciate that So that's what Bob ended up building after all his research analysis Everything design and this is what he comes up with and then that is when Bob realized The less is more Thank you any questions