The Growing Strength of Tokyo as a Global Brand





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Published on Sep 30, 2015

Ian Rumsby, Chief Strategy Officer, Asia Pacific for global public relations firm Weber Shandwick, leads an engaging conversation around the emerging strength of Tokyo as a global brand. He draws on findings from the Mori Memorial Foundation's annual Global Power City Index (GPCI), and our Engaging Cities report, a research report that examined the soft power attributes – those beyond politics, economics, and military might – of eight key cities in Asia Pacific.

Drawing on compelling data from recent world-class research into the strengths and reputations of global cities, Mr. Rumsby provides insight into Tokyo's exceptional performance in such studies, with comments on how civic leaders and companies can leverage Tokyo's brand strength for their own reputations at home and abroad.

A panel discussion follows, where a team of experts--specifically selected for the deep knowledge and insight they bring to the topic--discuss the growing strength and relevance of the Tokyo brand, and the implications and opportunities it presents for leaders and businesses in Japan.

Panelists include:
Dr. Hiroo Ichikawa of The Mori Memorial Foundation http://www.mori-m-foundation.or.jp/en...
Dr. Nancy Snow, a leading academic researcher on Brand Japan at Keio University http://nancysnow.com/
Mr. Davide Agnelli, Managing Director at IDEO, Japan https://www.ideo.com/jp/

Weber Shandwick’s Engaging Cities full report http://bit.ly/1yAJBFj
Mori Memorial Foundation's annual Global Power City Index (GPCI) http://bit.ly/1smZT0Z


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