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Inspire 2014 -- Room & Board/Experian Marketing Services: Consumer Insights and Analytics

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Published on Jul 10, 2014

Learn how Room & Board, a leading home furnishings retailer, increased customer loyalty and sales using advanced analytics and Experian Marketing Services' data. By layering deeper insights such as life event triggers that may stimulate new furniture purchases across their CRM database, Room & Board was able to refine their customer segmentation profiles and drive more effective marketing retention and acquisition strategies. Join the session and discover how customer data and predictive analytic techniques can power your customer development and growth strategies.

David Williams, Senior Marketing Analyst, Room & Board
Bill Schneider, Solutions Support Consultant, Experian Marketing Services

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