 When we talk about relevance, it's all about asking ourselves, if someone saw your research materials questions and the data you're gathering, would they see it as something important and relevant to them? Your research should help address real-world issues, but let's dive a bit deeper. There might be people in your target population who might have different needs and could benefit from a well-thought-out approach that encourages them to take part. For example, to improve intervention adoption and outcomes in an osteoarthritis study. A team at the University of Leeds created a peer support program with people experiencing socioeconomic disadvantage so participants are supported by people who can relate to them and their situation. The more lenses you can look at your research through, whether that be different academic backgrounds, cultural experiences or life stories, the more you can understand how your research is perceived by different people. These conversations can shape your research proposal, refine study questions and ensure you include outcomes that are most important to the communities you want to help. You might be surprised to find that research questions you believe are vitally important. Aren't the ones most important to those you wish to participate? Involving different people is about welcoming a critical friend, having genuine conversations and learning from each other. For example, the people's trial invited members of the public to develop a research question, decide the eligibility criteria, data collection methods and how to report the findings. The researchers were merely there to enact the major decisions made by the public. It's an extreme example but it shows how involving the community can make research more relevant and impactful. Relevance can be enhanced in various ways. For example, researchers on the included project trained community partners to run focus groups so that participants could comfortably share their feelings about the collection of their ethnicity data with someone who shares their cultural background. Tailoring your research to communities within your target population can help ensure your work is embraced by groups that have previously been underrepresented. For example, if you want certain people to engage with your work, use language, imagery and colors that resonate with them. A simple exercise would be to search charities or organizations commonly associated with these groups and see if there is imagery you could mirror in your research advertisement. In doing this, your research could have a greater impact on the diversity of your target population.