 So a popular question here, which is what is my advice about list building from ground zero, maybe like three steps. So to first clarify what what list building means, people typically basically mean how do I grow my audience from from zero and list building means people are thinking about growing their email list subscribers to their email newsletter from zero. So, I think there's a couple of clarifications one is that I look at this building more holistically, because in in our world today, people consume your message and your content, not just via email, obviously. Right so they might be doing it, they might be an Instagram, you know surfing Instagram or they might be watching videos on YouTube or they might really enjoy listening to podcasts. So my question to you is, first, have you surveyed your ideal audience, how they consume content that would be really be my first step, and then just be so fixated on building an email list which we'll talk about briefly as well. Wherever your audience likes to consume content. You know, you might want to think about showing up there to because for example, this is my example. I am much likely you're much more likely to catch my attention on a podcast than just about anywhere else. Maybe maybe on, maybe on YouTube as well. But for that's that's my example, but for many others, they're much more likely catching on on Instagram. I, I never open my email newsletters. See, that says like if I join your email list, you'll never, I'll never open yours probably because I just archived everything like that's like end of the day I don't want to read newsletters but I'm on walking the dog I love to listen to something or watch it, watch a YouTube when I'm walking the dog. So that's an example where it's like list building needs to be thought of more holistically. But secondly, it's a George or just just give me the straight answer about how do I get more subscribers on my email list. Just, just come on cut cut the crap George how do I get more email subscribers. So first of all, the people who are using opt-in bribes to grow an email newsletter in my opinion are growing a bad in growing a suboptimal email newsletter that your deliverability down over time. What does not in bribe you've all seen this you go to a website. Maybe there's a pop up maybe there isn't but it's like, you know, sign up put your email address here to receive my wonderful video series or my special report or I don't think people say that anymore right, the special report used to be so big in the 90s and the 2000s, or to get some other amazing thing by putting your email address in. And by the way I'm going to add you to my ongoing email newsletter might be a checkbox or some other like small, you know, small permission thing. And that's how a lot of people grow their email list just by using an opt-in bribe is what I call it. And that's what they call it. And so think about the psychology of this. I go to your newsletter, I go to your site, like, oh, okay, yeah, I want that tool or I want that article I want that video. Okay, so I put my email address in. I'm thinking about all the ongoing emails you're going to be sending me am I am I looking forward to that. Maybe maybe not. So what I do on my email on my website as you'll notice, is that when you go to my website. First of all, there's no pop up. Okay. And second of all, am I want am I trying to get you do you see anywhere to put your email address in. No, what am I trying to get you to do. I'm trying to get you to feel my energy. Number one. Okay, I don't know you I didn't I didn't share my computer sound so you couldn't hear me talking on my video. I'm getting you to feel my energy to see if we match energetically. And secondly, I'm getting you to say, why don't you just take my best stuff, my best free stuff, and hopefully you can, you can benefit from it, like read my best article. I'd rather you do that. And hopefully watch my watch my video. If you can, but you see what so, and then, if you if you really into that stuff you're like wow this is really good stuff, you're naturally probably going to say well, oh he has a newsletter, you click here. And then now you are I even give you a archive of newsletter so you want to see what the sample that you're going to be getting. And now you can and I ask you a bunch of questions this is a no no for most marketers know George. Don't don't ask for anything other than email address, you're going to get fewer opt-ins, you're asking them for their name, and how they discovered you and even asking them what frequency that's crazy. But what's not crazy is my open rates are not crazy right or sorry my open rates are crazy because they are 33 to 39% open rate on a newsletter with 4000 subscribers. Right 4000 I used to have 15,000 subscribers I actually remove most of them because I built most of my was 1313,000 actually was when I removed them. I built my 13,000 email list by using opt-in bribes, and I might have my delivery but my open rate was like 15% or 12% and was kept going down over the year over years like oh my gosh because anyway so that's now you understand my logic for it so so again you see how hard for me to answer the question how the hell do you build an email list. Okay so so fine George I'm going to do, I'm going to think more holistically fine I'm going to think about maybe not having an opt-in bribe and having more thoughtful email joining. But still how the hell do I build my email list, here's how you do it. You provide content that people actually would say oh I can't miss this stuff this stuff is so good. You see what I mean, if you put stuff out there that's so good well how do you create such good content by using this, all of you, all of you who are watching that you can create content that people say are so good why do I do that. Go through the three stages of content. Google it three stages of content creation, if you work yourself way through the three stages of content you are going to by default create content that's so good because you have that practice. It's so good that people say well I have to join this, this person's email list. That's what they're going to say. This is why like I showed you earlier. I didn't actually join this stuff, my email list because when they first come to my website, they are probably reading stuff or watching stuff they're like well I got to join this guy's thing. Right. So, number one. Okay, long story short, you build an email list by creating great content and distributing your great content, probably using ads or using collaborations for others to promote your content. Number three, you can of course, occasionally, wherever you are sharing your content you occasionally let people know that you have an email newsletter. So wherever you show up whether you show up on a podcast or YouTube or Instagram or Facebook you let people hey folks did you know, you know you can do this once a month if you want to. Did you know I have an email newsletter where I share my best stuff, best free stuff, you might want to know that so that that's that's one way of growing it. That's the fourth way is a little bit going rogue, especially for GDPR rules. So for those of you in Europe tread lightly on this, but what I do is I automatically add my course buyers to my monthly email newsletter. I automatically do it. I actually automatically add my course buyers all of you here who bought the planning course to my monthly content newsletter and my, my launch newsletter which is I send like two or three emails per month specifically saying hey here's my upcoming course. That's my launch newsletter and then I have my content newsletter which I send once a month. I have two versions I have the once a month and then once a week anyway, I don't want to complicate it basically the key is if you if you want to be a GDPR outlaw like me, then you can automatically add your buyers, your clients your customers to your monthly newsletter this is the key. You don't add them to something automatically where you're going to start receiving a bunch of emails from you that they didn't expect. I only receive my monthly content newsletter and twice a month I say hey here's my upcoming course. People don't seem to mind being added to that either. Of course I usually get some unsubscribes but no, a very reasonable rate of unsubscribes that is very industry standard, or even lower than industry standard so so it's things seem to be working well with my email so therefore I have an email newsletter that has higher that has okay industry standard open rates are about 20 to 25%. Let me say that again, most of my peers are getting between 20 to 25% email open rates. I get 33 to 39%. So what I'm doing seems to be working and people share my newsletter and things like that too so anyway I hope this is helpful.