 The Cube is this conceptual box, if you will, and we bring people inside of the Cube and then we share ideas, but those ideas don't stay inside the Cube. We explode that idea. We allow that idea to grow and grow, and it does. So we really try to own the whole enterprise technology space. I mean that's what we're all about. We take analysis, we take publishing, we take news, and we take live TV. And we combine it together in a product and share that with our community. No one's doing what we're doing. What we're doing, in my opinion, is the future of media, the future of television, the future of the Internet. Video is an amazing, powerful product. So we work in what John and I talk about as a data model. People always say to us, well, how do you guys make money? We sell knowledge. We sell information. We sell data. So the problem that we identified is about what we call big, fast, total data. Anybody can analyze a gigabyte of data. If you do a thousand gigabytes, that's a terabyte of data. You take a thousand terabytes, that's a petabyte of data. A thousand petabytes, that's a zeta byte of data. So you are talking big data, lots and lots of data, and can you analyze it in real time as it comes in, right? The Cube is like, we call it ESPN of tech, because we want to cover technology like ESPN covers sports. John has a great vision for what's going to happen next in tech. And so John is sort of that alter ego of mine that lets me see the future with us. Michael Sean Wright, Mark Hopkins, you know, we've got Kim here today. We've got a team of people on our news desk run by Kristin Nicole. So she has a team that helped feed us the news of the day, what's happening, the analysis. We have a team of analysts. They feed us information about what's happening. And then really importantly, we have a community, a big community of many hundreds of contributors. We love technology, we love the innovation, and that's what we do. We want to create a great user experience. And in order to do that properly, you've got to really, really prepare. The Cube for the past year that we've been in operation has been very, very successful. And you know, companies do pay us to come here. I think that companies who bring us in with the Cube get two things. They get a third party independent resource to provide knowledge to their audience who are seeking it, this demand for the product, and also compliments their existing media. We're here at an event and the company has their own TV organization, and they have to pay a premium for that. So we compliment that by offering a objective, organic, third party, independent analysis of the event. That's why the top executives come in here. The Cube is a comfortable place. It's a place where people feel happy and are happy to share their knowledge with the world. And we're happy to be ambassadors of that knowledge transfer. My entire career has been really built on relationships and talking to people and extracting knowledge from people, largely in a belly-to-belly private forum. What the Cube does is it explodes that to a huge audience. I mean, we've reached millions with the Cube, and it's real time, it's live TV, so you've got to be quick on your feet, but you learn very fast and then you iterate from that learning. So John and I play off of that and we're constantly trying to up our game.