 the most premium coffee chain from vietnam is now making its way into the united states begging the question do all these big brands from asia help or hurt asian america oh man i can't wait to go to west minister and get some trung wind legend and pick it up in my vin fast vf8 city edition dude somebody's gonna do that it is going to be lit man shout out to the vietnamese come up but yeah we got to talk about this because as we know there are a ton of multimillion dollar a very well-ran well operated brands from asia that have been coming to the united states for decades now and i guess the impact on asian america whether it keeps asian americans asian or helps them or competes with asian american brands is still in question yeah and i think that there's a lot of other questions too that maybe even some old historical geopolitical things that come into play so make sure you like subscribe turning your notifications obviously andrew you would think maybe immediately uh on the outside looking in that all asian americans would be really excited to see chains from asia come over but that's not the case right yeah the communities are split yeah i mean i think because obviously there's actually uh and i think a lot of the root of this most of the disagreement is usually coming from asians who immigrated or you know came to america under certain circumstances maybe 60 70s 80s 90s left that country in that country since then has been taken over by a new regime or government which they don't like and therefore they're still going to hold it against it i mean it happens within china and vietnam as we know because of the political rift between certain generations of the immigrants so i guess that's an interesting part yeah for sure and i think that that's what causes some skepticism although i do think some of the younger generation is trying to like move past it however uh specifically about trung win legend andrew this is a premium local brand from vietnam i believe there's a chain called fuk long that's number one trung win is number two trung win legend is their premium tier so it's almost like a starbucks reserve and they at a trung win legend latte andrew is 950 usd at their new west minister location dude that's crazy trung win and like fuk long are like pretty common vietnamese names it feels like yeah is that like naming like a coffee shop like it's like pizza coffee that's funny um but yeah the inner let's just talk a little bit about a few other asia chains before we get into the comments section that i think could come over enter toast box from singapore okay you've been rooting for this gosh i'm telling you they already kind of got those apple store aesthetics and i'm telling you as you could see right here andrew they got different types of loxas they got kaya toast i just don't think people in america are ready to eat like curry loxa out of like a apple store like decor they like to do that in asia they'll they'll apple store something and then just served you like in china like malatang or something like that doesn't even fit with that decor um from japan andrew these come on you got to stick with me the i think these really would work losses losses is sort of this americana 1920s store that competes with 711 in japan right and everybody knows that their hot food section is superior right well you know what it is for these chains that want to come over even like toast box probably the first place that they should probably land in is like arcadia mall in california you know like in the sangebro valley somewhere irvine yeah where it's so asian where they possibly could sustain that brand at first check it you know arabica percent coffee came over from japan from Kyoto right that's premium coffee even in america it's not cheap that's a good point but it's awesome i like it andrew mister donut from japan even though there's a lot of copycats of this pondering style nowadays that's they're the originator and andrew did you know that japanese actually owns 711 now a japanese company a japanese company owns all 711s globally so i think 711s from japan could come over andrew from china andrew there's this spot called real kung fu that actually got sued by bruce lee's family for basically jacking bruce lee's likeness yeah they use this image that's definitely bruce lee uh dico's chicken is one it's kind of like chicken sandwiches like fried chicken sandwiches i think it was designed to compete with uh china kfc at a lower price point obviously from taiwan i don't know that any of that are on the come up but tons of boba chains and bakeries from taiwan have come over to america all right so andrew this is an interesting point we can talk about the this being a metaphor andrew do you think the taiwan chains destroyed the american chains like tapx and lolly cup and i guess is that the fear with something coming over like trung win legend to the pre-existing vietnamese american brands like a lee's coffee or like a etc etc you know there's there's a couple chains right that are like depending on what area yeah i mean i guess that's a question for everybody out there to wonder is like um i i think there's pros and cons to it i'm gonna get into it at the end but essentially i like to see the chains from asia i think it helps keep asian america asian and i think they're well ran and they're just good products but of course there is some pride in taking part into an asian american-born brand but i i see both sides it's really tough but it's tough to compete with the motherland corporate headquarters with like hundreds and thousands of people's oh yeah in like a skyscraper um andrew from hong kong what about maxims i'm a fan of maxims interestingly enough andrew i'm gonna say no to cafe decorals though yeah i don't think they're gonna make it over to be honest fairwood or diagalog and from korea they got a kfc competitor called lotteria or that's the mcdonald's competitor they have a a cheaper pizza chain called pizza school but for me this is i just throw this one in there andrew and dong gym doc you know what it is like something like this gym doc spot i think it could have a store or two but would that be massively popular across america probably not yeah yeah yeah because i think even like americanized asian populations they're not as into the stews i noticed like the brazes that's more like asia asia oh yeah you're right yeah um andrew from the philippines mong inasol is actually just a chicken and rice chain and a lot of people were saying that could be something that could get brought over yeah um and i believe it's owned by jollabies and uh andrew chains i don't like even though they are very popular in asia interestingly enough most burger say you like most burger the patties are kind of weird man um anyway let's get into the comments about trung win legend specifically someone said hey man it's going to be better than cafe lou i need to know though yo um i don't think it's a direct competitor with cafe lou i think uh the markets and the reasons why people go to cafe lou are pretty different okay that's fair to say well i mean i guess does it say and does this speak to the difference between asian american chains they're going to be different than the chains from asia right fundamentally yeah yeah i think so i mean i'm trying to think of like you know you look at boba guys as a boba chain it's very asian american way different than like a shing fu tong or like no nothing in asia feels like a boba guys yeah yeah it's it's really americanized so i think like there's always going to be that sweet spot but because i think the chains from asia most of them initially are going to be seen and viewed as so asian that it's not going to capture the mainstream american market yet unless no unless it is way better than everything else so like a dialogue which is a hot pot brand from such one that came over i think that and hidey lao which are from china originally like those brands are like they're just really good same with dolar shop yeah right yeah but i guess it's i think it just caters to a different demographic and that's why the uh trung win legend is entering the v at coffee game or the cafe sudah game at such a different price point right ten dollars per coffee obviously lee's lee's is a vietnamese american brand and they're all the way in cosco i mean it is true that when you when people view a premium brand from asia i think especially the older generation is going to treat that more premium than going to even an asian american or vietnamese american coffee chain right to be honest like because lee's is considered cheap although lee's is good in its own way but it's like a budget spot for bun means and like other v at snacks but then you got trung uh trung win legend which you can imagine a lot of like upper middle class or well to do vietnamese people are going to be going or maybe people who travel back to vietnam all the time to do business and they're looking for the same type of coffee shop vibe that they have when they hang out in hanoi or saigon right somebody said hey man don't support this vc coffee man this is owned by the kami vietnamese government and this kind of goes back to what we were talking about about sometimes and there is a geopolitical geopolitical split i mean you see it in the vietnamese community you see it in the chinese community as well like um i have some friends honestly that are taiwanese they kind of generally don't um go to very many mainland things yeah yeah yeah no it's definitely there and i mean i think that the younger generation doesn't think about it very much but i do think those who are more tied in or raised uh thinking about the narrative yeah i guess they would care i think it mattered to them yeah so ultimately andrew is it good or bad because right now on the trung win legend yelp page there is like debates going on like some people are giving it two stars some people are giving it five stars but of course everybody's saying man and this is pretty expensive yeah yeah i think that capturing the pure vietnamese american market at first will be tough because they're going to have to prove that their product is clearly better and the experience is clearly upscale and that the like the reasons why you go there are not why you would just go to lees when you can get a viet coffee for three four dollars but you can't get the civet poop the civet poop coffee at the civet poop dude i i would try that i would try yeah um let me know if somebody in new york city got the plug on civet poop coffee man i don't want to order the pods either i want the real thing yes send me the beans um i could see why asian american entrepreneurs feel uneasy about it like i'm sure they like it but at the end of the day i think that i always said this asian american entrepreneurs andrew needed to be more like boba guys where they were really expanding the market into the americans yeah like because when you go talk about like the enclave population if you make me bet on an asian american brand or the chain from china not that there's not pie slices for both i'm betting on the chain from asia yes exactly i mean you would bet on the multimillion dollar chain that has headquarters offices uh has people wearing three piece suits to work every day people and ceo's and stuff like that um yeah i would if it was a heads to have battle obviously i do think that it is competing with asian american brands and it is what it is but we always said this though because america is such an immigrant country and there's always a constant flow you mean like new waves of immigrants there's always a constant flow of asian immigrants that asian america stays asian because of these asian chains and because of the recent immigrants like it helps us stay asian now does that also provide some other smaller complications of like well asian americas we just want to be seen as any other american or like my parents came in the fifties my parents came in the eighties my parents came last year they're not necessarily all going to share but these chains really help the recent immigrants like the a lot of recent immigrants will probably work there have a lot of opportunities there etc etc we always said on this channel that a lot asian america will always forever be impacted by the influence of asia that's in the new immigration waves right it will always be like that i don't think that anybody should gatekeep just because you're you know we came from a particularly large immigration wave in the seven years of the eighties shout out to win coffee supply sorrow win you know it does this compete with them i don't know because that's the cpg that's something that that's a can that they sell that's not necessarily a brick and mortar but of course i think that a lot of people i mean anytime if you're if i'm opening up a hot pot restaurant i'm competing with daolongyi hidey loud dolar shop these big multinational chains to be honest right right so it is what it is but i don't know i mean i think that i think there's a benefit from them being there as well yeah ultimately guys i mean i think that we got to remember that you know everybody has a right to the american dream to be honest in a way and that sounds like a crazy like political talking point but at least within the context of what i'm referring to within like asians judging other asians from different immigration waves is really true yeah but i mean at least on the upside if anything there's going to be more good high quality asian products in america that are going to last because these these companies if they come to america they're not shutting down in a year yeah i think it gets a little complicated in the micro but in the macro sense it's ultimately good let us know what you guys think in the comment section below keep it civil you guys know we encourage debate until next time we to hop hop boys we out peace