 Hey guys, Landon McArthur with SecureAge of Marketing bringing you another marketing minute. Hey, one of the things I wanted to talk to you about, it's kind of fresh in my mind, is doing AdWords optimizations. Now I want to explain, if any of you guys have a Google AdWords account, YouTube is also run inside there, so that's included. One of the greatest things about Google AdWords is that you can basically track everything from the click, the cost per click, the conversion, cost per conversion, market share that you're getting with that, et cetera. But I find a lot, a lot of people in the insurance industry that are doing Google AdWords and whoever's running their AdWords account is not doing anything to optimize their Ad account at all. What I mean is, is that after you build an account, let's just say you have a hundred different keywords and a hundred different ad types. Those ads start to align themselves into sending order by based on performance. So what we do is we cut that up into two or three actually different chunks. You've got your bottom tier ads and keywords that are getting clicks with no conversions. You've got your middle tier that are getting clicks at a low conversion rate and then you've got your top tier, which is paying for the whole shebang. That's your top performing, top converting keywords. Well, good marketers will cut the bottom two thirds of those ads and rebuild another two thirds around, another two thirds of ads around the principles that cause the top third to succeed. You do that over and over and over again. You can find your floor of your cost per conversion. If you don't know your cost per conversion and you're doing Google AdWords, you need to find another AdWords manager. Okay.