 Welcome to JSA TV and JSA podcast, the newsroom for telecom and data center professionals. I'm Dean Perine coming to you from ITW 2021 and joining me today is Mr. Eric Bell. Eric is the founder of Backstel. Eric, welcome to JSA TV. Thank you, it's great to be here. You bet, Eric. So for our viewers that don't already know, why don't you tell them a little bit about Backstel? Backstel, well, Backstel is a data center information platform built as a hobby project now working on it full-time. It is effectively a data center information platform that is a research tool that enables the data center buyer. It has facility information, maps of where data centers are, stats in the data center industry, photos, data sheets. We also have industry events and industry events slowly coming back, such as ITW and data center news. We've invested in some writing capabilities and hired some writers this year and so are doing news aggregation on Backstel. Very cool. So let's talk a little bit about the research tool. I'm hearing a lot of very interesting things about Backstel, specifically like you guys are kind of changing, altering how the data center industry connects and you're this very powerful research tool is kind of the thrust behind that movement of how data centers connect. So why don't you tell us a little bit about how this ultimately helps the data center buyer? Sure. So the industry, this industry or any industry is like a fire hose and Backstel allows you to narrow down your focus to get the updates you need. So for example, if you're only interested in data centers in California, you can look at the California page and see news, all the data centers in California. There's search functions on Backstel that allow you to kind of narrow your focus and put on blinders if you want. You don't need to know about data centers that are being built in the Netherlands or Singapore. Maybe you're only interested in California or Boston or anything, right? So even from an industry events perspective, you can see events that are just data center events that are just in California. We've attracted over 20,000 unique visitors each month and so Backstel really captures the buyers on their buyer journey, if you will. And so it's a research tool that are used for folks. It's built as a research tool to help the data center buyer. Very cool. I mean, to me, it seems like it helps you to eliminate the noise and really kind of only focus on what it is that is most important to you. Yep, yeah, for sure. So let's talk about Backstel generally. What's the latest and greatest coming out of your newsroom? So this summer we've spent some time building out a backend to support advertising. And so a provider can come onto that portal and manage their digital display campaign on our portal. And to help launch that, we're offering some large discounts for ITW attendees. And look for news either on backstel.com or email us at ads at backstel.com, a DS ads at backstel.com for more details. Awesome, Eric, thank you very much. And to our viewers, make sure that you take advantage of those promotions. ITW related promotions. Eric, thanks for being with us today. We really appreciate it. Thank you, Dean. Thank you viewers for tuning in to JSA TV and JSA podcast. Happy networking.