 Beautiful. Okay. Yeah. So thank you for reaching out. No. I mean, I, I, like I said, I sometimes late at night I start looking over and, and I've been trying to do this for quite some time because there is a little, a little way that is coming in for closures and all that. Yes. And I wanted to get ahead and try to do an ad and try to go, you know, in the front. Where are you at? By the way, David. I'm in San Diego. I'm in California. Okay. So your area there is, is more or less like down here in Florida, you're, you're kind of the hotspot. Oh yeah. I mean, it's been, it's been, I mean, it's been the hotspot for, for many years now. I mean, I, I come from mortgages. I come from marketing. I mean, I've been doing online marketing for, for a very long time, 2021 years. But then I spent six years as a lender in, in the mortgage industry. So here in San Diego, I mean, prices have kind of been up for a very long time. You know? I, I, I, I met as far as the Corona. I know this. Oh yeah. Yeah. Yeah. I mean, I guess on, on May 1st, now they're, they're going to be requiring us to wear a mask outside. So well, I guess we're, we're a little bit ahead of that over here. Yeah. Yeah. It's just, it's, it's wild, man. It's really crazy. If you ask me. Yeah. I've been doing, basically real estate for, I say 25 years just, just to be generous and, and the majority of that has been in investment. So I do real estate, no more real estate, you know, selling and, and dealing with clients. But lately I've been doing more of what it is, the buying, the flip, the fixing and the flip. And, you know, I deal a lot with foreclosures. That's, that's what I do. Amazing. I do have my foreclosure property, creates them and, and, and sell them. But lately, obviously the inventory has been diminishing to the point that I've been sort of out of that market for a little bit now, just doing regular real estate. But I know that there's a little way that it's going to come over. So I'm trying to get ahead of the wave and actually do all this so I can start, you know, advertising and all those people that basically fall. Yeah. You know, behind of the mortgage and all that. I think about selling. I can be, you know, in front of them. That's that. I mean, you're ahead of the game. That's a great, that's a great, you know, vision and strategy and long term thinking and the long term is really not even long term, right? It's going to be happening here in the, in the very short future. As far as, you know, people needing your help. Are you a licensed realtor as well or just investor? I am a licensed broker. I'm a licensed GC also. Gotcha. Really cool. Okay. I mean, I have, I've been trying to set up myself to be as efficient as I can. One of my major problems right now is that people are what they call virtual wholesaling. Yes. And I'm trying to do that, but I find it kind of hard basically getting used to without looking at the property, without looking at the question you're getting into doing it because I don't wholesale, I purchase, fix and flip. So I don't know if that model basically is work for, I mean, it's good for virtual or not. That's, that's, that's what I don't know what you're with. Okay. Okay. But nevertheless, you're the app that hopefully we're going to be working together. It, you know, it all depends where you show it that, that when it is local, then obviously I'm going to be getting local people. If it's something that I'm like, I'm planning to go all across Florida, then obviously it will be, I'll have to deal with that when it gets to. So then are you targeting all of Florida or do you kind of, or do you want to just kind of stay in your, in your area? No, I, I, I right now, the only thing that I target is Florida. Perfect. I'm sorry. I'm sorry. Miami. Miami. Okay. Yeah. All those places that I can drive to myself and do the assessment and having said that, Miami or Miami-Dade, which is where Miami is at, is, is getting overpopulated and overcrowded. So the deals are getting harder and harder to come through and there's a lot more competition if you will for the, for the properties. So I was thinking about start expanding and rather than Florida and take South Florida, rather than Miami-Dade, take like South Florida to start with in central and South Florida. Oh yeah. Okay. Okay. So I'm just, I mean, obviously I'm going to sound very bias, you know, by saying this, but just from a, from a marketing perspective, you know, there's, there's, there's, there's only so many ways you can market. I mean, in your, in your, in your industry, a lot of people do direct mail, right? A lot of people send out mailers. That's a, that's a, that's an old school and popular method that, that people would send direct mail or some type of flyer to try to get the attention or maybe, maybe hit a list, maybe buy different list and, and, and either do dry buys or again direct mail and send mail to these people. But, but when it comes to offline marketing, it's expensive. It's, it's, it's expensive. No one's really even paying attention to that junk mail anymore or whether or, or any type of offline advertising. Many people do not pay attention to it anymore. So when I, when I mean, what I mean by I'm going to sound bias is because I just truly believe that the best and the most effective way is a Facebook ad. So just like you're thinking, you're already thinking Facebook ads. That's, that's all you need to be thinking. Like if these are your different locations, the best way to get there is a Facebook ad. You run a Facebook ad to South Florida. You run a Facebook ad to that part of Florida, to the other side. It's, it's a Facebook ad and, and it's not only is it super powerful, but it's, it's very inexpensive. You know, so, so in your case, I would, I would really focus on, on learning Facebook ads. That's it. That's it. That's, and, and, and on top of that, but the problem is with most people because I've spoken to, you know, I've literally spoken to thousands of people on this exact topic. And, and, and the problem is with, I would say, I would literally say 99%. The problem with 99% of people, just whether it's a business owner or, yeah, when it comes to a business owner, 99%, it's not the fact that you don't know how to run a Facebook ad. It's not that because you can easily learn how to run a Facebook ad. It's not that what, what 99% of people lack is content. So they, they, they, they, they lack content. They think that one ad is going to do it for them. And so they, they run one ad on the, and they'll run it for a few days. And if it doesn't work, they turn it off. And, and, and so the, the, the content, it doesn't, it stops, right? And so, because I work with many people and a lot of my clients are, are female real estate agents. I work with a ton of investors as well, females and also, but many, many real estate agents that are actual female. And many of them are perfectionists. Many of them are insecure. Many of them want the perfect picture. Many of them want the perfect video. And that perfection, it, it, it, it stops you. You know, it, it, it allows a person to be, to procrastinate and, and think that they need this perfect post to attract people when it's actually the opposite, the, the best of the best keep putting out post and keep putting out ads every day, not, not necessarily a new ad, but they're running an ad. They're running an ad every day and, and, and they're running a different ad, maybe a different ad every week. So it's really the content. If, if, if you say, David, you know what? I have, I have so many ideas. I have so many things to talk about. Um, I can do video. I have no problem putting it out. That's, that's number one. That's the first question you have to ask yourself. It's not Facebook ads. It's not the location. It's not the, it's not the strategy. It's the fact that can we put out content? That's how you're going to get the attention of, of, of all of Florida is, is the fact that they keep seeing Robert in their newsfeed. Oh, there goes Robert again. I don't know him. I'm not Facebook friends with him. I don't like his business page. I don't even know if he has a business page, but I keep seeing this guy in my newsfeed and then, and then the following week. Oh, there goes Robert again. And so it's the content. That's what we have to, we have to really, you know, think of. So in your case, I believe it's super easy. Like when I talk to real estate agents and, and, and even in your case investors, content is simply documenting what you're already doing. So on my YouTube channel, for example, is that, is that how you found me on YouTube? Yes. Okay. All I do on YouTube, Rob, is I document and, and, and, and, and that allows me to put out content every single day. And there's a difference. There's, there's, there's documentation where we're documenting what we're doing. And then there's other people. So, so put it this way. Person number one documents what they do and that becomes their content. Person number two tries to quote unquote create content and none of us are really creators. I'm not a creative person. I mean, I don't know about, about you, but most people are not creative. I mean, I'm not an artist. I'm not a musician. I don't create. So because we think we have to create, that's what slows us down. So person number two, they think that with social media, we have to create all these posts and we have to create all these videos which, which has us thinking too much. And, and, and before you know it, we never put out content. Do you mind if I record this? Actually, I am, I am. So I'm gonna, I'll send it to you. Okay. Thank you. Yeah, for sure. And so what I've realized and what I've learned in my experience, why most people are not successful, whether it's a Facebook ad, whether it's a YouTube channel, whether it's just posting on social media in general, people just lack content. And I truly believe they don't even lack it. They're just looking at it at the wrong way. They're looking at it as if they have to create this amazing picture as if they have to create this amazing video where all you have to do is document. And, and, and again, because I'm documenting, that allows me to easily put up videos every single day. And that allows people like Robert to find me. So in your case with real estate, it's very, very simple document. Go out to a property, pull out your cell phone, talk about that property for three minutes, put it on video. That becomes our ad. The following day, walk down the street, go look at a different property, talk about it. That becomes your ad. And so when you're able to document what's going on the day in the life of Robert, when we're able to turn this, this life into a reality TV show, that, that makes it very, very easy to just spit out content every day because all I'm doing is documenting my life. And so in your case, you're documenting your business. Anytime you come up with an amazing idea, pull out your cell phone. Hey guys, I just want, this is Robert. I just thought of this amazing strategy to help all these homeowners. Let me tell you, let me, let me take a few minutes to tell you what I was thinking. And, and, and that video is your ad. That right there, the realness, the authenticity, the cell phone, the fact that your hand is shaking, that realness is what causes engagement. And that's what causes people on social media to be like, man, Robert, he keeps, he keeps educating us. He keeps teaching us on foreclosures and teaching us on, on real estate. I like that guy. And, and, and because you're able to document, it allows you to keep putting it out and it allows your face to keep being seen. It's all about being seen. That's all it is. And it's not, and a lot of times it's not even about what you're saying. The fact that you're talking about real estate investing, the top, the fact that you're a licensed real estate broker, the fact that you're, you're a professional, what you have to realize is that you know more about real estate than 99% of the entire country. And that's a fact. It's not just because you've been studying it for so long. It's because just alone, you're licensed. No, who, who else is licensed? No one's licensed. So, so, so it's, it almost comes down to it almost doesn't even matter what, what you're talking about in that video. When people see you in their newsfeed and, and the fact that you have the credentials, you've been an investor forever, you're licensed. The fact that you have those basic credentials is what makes, is what, is what puts you on a pedestal and people are going to keep seeing you and they're going to listen. But it, but that's the key words. They have to keep seeing you. And if we're person number two, who is the perfectionist, it's going to take us forever to put out content and people aren't, no one's going to see us. You know, so, so it just comes down to, and, and, and, and on this page, this personal page, this is where a lot of it starts as well. A lot of the magic, a lot of the connections, a lot of the networking, it starts on this personal page. And, and, and what I'm going to advise you to do is just simply give it a little facelift and I'll show you what, I'll show you what a facelift, facelift looks like, but there's a ton of information missing here that hurts your credibility. And, and I'll show you, I'll show you what to add. But I know for a fact that you know more about the topic of real estate and real estate investing than 99% of people. And so all I'm saying is that if you were to simply take pieces of that knowledge and turn it into two to three minute videos from your cell phone, you would absolutely take over all of Miami. You would take over all of Florida. In fact, you would take over the entire country. If you were to really take it from a document, approach it from a documentation point of view and just simply document a day in the life of what you're doing, a day in the life of your real estate business. And, and, and, and, and, and turn it into educational content, not, hey, this is Robert. I want to list your property today. Call me. That's what every agent is doing. Every agent is doing that. And I see thousands on Facebook alone because I'm connected with them. I see how everyone's marketing their listing. I see how everyone's marketing their open house. I see how everyone's pitching themselves on how they're the best agent and how they're, how they'll list your house tonight and have it sold by tomorrow. I see it by the thousands and everyone's pitching the same thing. No one is documenting and no one is educating. What I want you to do is start educating it. And again, put out new content and it doesn't have to be, it doesn't necessarily, when it comes to Facebook ads, because that's what you're going to have to do. But when it comes to social media, social media, forget about social media. When it comes to social media, social media is, is, is what we call organic posting. Everyone is just posting. But when it comes to a local business owner. When it comes to this page, when it comes to social media, here's the reality. When we start to connect with people on social media, whether it's Facebook, Instagram, LinkedIn, Pinterest, Twitter, whatever, when we start to grow our quote unquote following on social media and we take our Facebook friends from one, from 100 to 1000 and we take it to 3000 to 4000 to 5000. And the only reason why you would do that, the only reason why you would take your friend count up, whether it's Facebook, LinkedIn, Instagram, whatever, the only reason why you would increase it and request more people and accept more people. The only reason why is cause you're a business owner. That's the only reason why you would do it. Because if you were not a business owner and if you had nothing to sell, you would be fine with the 100 friends that you have on Facebook because every single one of them, you know, but because we need exposure and because we need our brand recognition, we feel we have to accept everyone, request everyone and grow our friend count. But the sad reality part is, is that if we're a local business owner and we're only looking to focus on Miami. At the end of the day, the thousands and thousands of people that are following us on quote unquote social media, 99% of them will live across the country. So that's why when you and I connect and we become friends on Facebook and you start promoting your listing or you start promoting a foreclosure that's on the market or that's about to hit as you start to post stuff like that. Guess what? 99% of your friends are not going to care. I'm not going to care. I'm in San Diego. So that's why to a local business owner, there is no such thing as social media. There is no such thing as let me post, let me post, let me post. No, why 99% of my friends don't even live in the area. So that's why a local business owner, absolutely 1000% needs to be running Facebook ads. That's the only thing you need to be doing. That's it. There is no social media. It's Facebook advertising. That is it. Because it's the only inexpensive marketing method that is the most effective where I can literally target a specific location. I am focused on South Miami. I am focused on Miami. How do I target them? And I don't waste my time. It's a Facebook ad. And so, and so, um, um, um, um, what else was I going to say? Um, man, I was going to say something else, but I'll, I'll remember it. But does that kind of make sense? Yeah, totally, totally. The only thing is, is that I'm a little confused. I'm not by no means. Um, I don't even use social media that much other than to post ads. Yes, good. And, uh, good. I do that on a business page. And that's what I thought that I was supposed to do. Not in here. Yes. Yes. But here's the, here's the deal as people start to look you up this page, you don't have to, you don't have to post here all the time at all, at all. But there has to be information here in the intro. That at least shows your business. So right, right here, you, you, you had the right intention, but this is the wrong link. So if I click on it, it doesn't take me anywhere. Mm hmm. So, so watch, for example, here's, here's, here's another real estate agent slash investor. This is a friend of mine candy because here's the deal on social media, no one knows us. Right. Yeah. Yeah. Yeah. I think as we take friends and increase it, no one knows us. And so because we're building a business, we at least want to let them know what we're doing. We at least want to let them know that we're in business. And it's this intro that is super, super important. So for example, I come across Robert's page and I'm going to, if I, if I look you up on social media, I'm going to come across this page most likely first. So all I'm saying is that there's just a little bit of information that should be here. This is what you're showing. And I come over to candy's page. And I, and I, and I, let's just say I'm seeing her ads and I look her up and I come across her page. And this is what she's showing. So, so this link, just like your link, it needs to go to your business page right now. It's a dead link. So this link goes to her business page, but most importantly, she's showing me Instagram, Twitter, Pinterest, LinkedIn, and her website. Now she's not showing it to me because she's just this social media person and she's all over social media and she has all these platforms. She's not just showing it to me for that. She's showing me that for credibility. It's social proof. It's letting me know that, hey, candy actually is a real person. I come over here and I'm thinking, man, who the hell is Robert? I don't even know if this is a real page. It's just basic credibility. That's all it is. It's perception. It's social proof. It's letting the audience know, yeah, I exist elsewhere because, because as people find you on Facebook, they might see your Facebook ad, but what if 90, what if, what if some of them actually spend majority of their time on LinkedIn? Because they do a lot in your industry. A lot of people are on LinkedIn. A lot of people are on Instagram. And so all you want to know from a business perspective, where's everybody at billions and billions of people, even though you're only focused on Miami from a, from a, from a, from a broad perspective, billions of people are on Facebook, Instagram, Twitter, Pinterest and LinkedIn. Those are the top five. And so all I'm saying from a business perspective, we have to at least have them set up. You don't have to post on them. You don't have to know all about them. No, we just have to have them set up. We have to have them set up. We have to have them listed. And if you look closely, which you don't even have to look close, they're all matching. So whatever our business name is, we need to simply make it active on all these other platforms as well, just so we have a presence. That's it. That social proof goes a long way. That credibility goes a long way. So when I see Robert's ad and it's coming from his business page. Okay, great. But if I go look them up on social media, I better find them elsewhere or else I'm not going to think he's serious. I'm not going to think he's a real person. Right. That's just that. That's just perception. Really. It's, it's, it's just letting the audience know, Hey, man, I'm a real person. Find me wherever the hell you want to find me. I exist. Got it. Never look at it that way. And that's just what we, because in, in general offline, for example, branding is everything. Right. Well, when it comes to our business and if Robert and I was, we're going to go into business and let's say the internet or social media really wasn't even here. Let's just say you and I were going to go start a business. What would we really start with business cards? Maybe, maybe, maybe a banner, maybe some flyers with our logo and our, and maybe a website address branding. Branding is everything on social media. This is branding. This is what we call social media branding. My links are all matching. My accounts are active and everything is listed on my Facebook page. Because that's where I spend the majority of my time. It's on Facebook. So as I connect with people, they're going to see all my links there. And if they choose to follow me on Twitter, okay, great. Go follow me there. And even though Robert's not on Twitter, his accounts active, his link is customized and matching his company name. And so if I decide to follow you on Twitter, because that's where I spend all my time. And if I decide to message you on Twitter about that deal, you were promoting or marketing, you're going to be glad you get that message. Like you messaged me on Facebook. What if, what if I, what if I'm not even on Facebook? What if I just have it set up, but I spent all my time on LinkedIn? Right? So you, so you want to just, just be able to communicate with the, with the audience where they, you want to meet the audience where they're at. And, and all though Facebook is where it's at and Facebook advertising is all we're going to do. We still want to open up our doors and let people know our business exists on these other platforms as well. And it's really just those other platforms. There's probably 50 other social media platforms, but it's really just these top five. These are the top five. This is where billions of people are at. And that's all we need to have up and active is, is, is that basic, basic, you know, branding. You got it. Make sense. Okay. So, so that's what I would do first. That's step one. That's step one before we go capture lead, before we run a Facebook ad, and then we're going to, you know, give this pace page of facelift and then also let's, let me pull up your business page. Where's your business page? I typically go over when I log in, it shows me on the side of the pages. So you, yeah, yeah, yeah. Let me see if I can, if I can find it, what do you think it'd be under, would it be under this? Create a finance to create a finance. That's one of them created. Let me see if I can pop it up in here. Yeah. So all I'm doing here, Rob, is just, is just showing you the basics. Like this is basic stuff that should happen before you go and try to run Facebook ads. Yeah. I was looking on the library. And see, so that, that's another thing where you want to, you want to for sure have everything listed over here and have this link, your business page link, and be able to customize the name on all the platforms. Because when you go with the very common name, create a finance, that's a very common, common name. Chances are many, many people are going to have that same name. Yes. So if we're going to brand that name and we're going into business, I need that name on everything. Because if I set, and I see this, I see this all the time where we're a real estate agent or a business owner, we'll have the name for Facebook, but when they go and try to get the name for LinkedIn, it's taken. Or when they go and try to register the domain name, it's taken. But yet, we're, but yet we're over here trying to brand the name, create a financing when 5 million other people already have the name. Okay. You know, so we just want to make sure we lock it and secure it on every platform. Let me, let me explain the logic and back of that. That was when I was running ad and whoever obviously I was bringing in was through the ads, it was directly to me. So I didn't really be, didn't care who else had the name. Yeah. I guess that's the wrong way of thinking about it. I mean, coming from your perspective. Well, I mean, it's not that it's the wrong way. I mean, because at the end, at the end of the day, if it was giving you leads, that's all that matters. Right. If we're closing deals, shit, the heck with David, what David's saying, right? That, I mean, if it, if it's doing good for you that, that, that if it's doing good for you, that's the, that's more of a reason why we need to make sure that that's our name. Because I want to secure it on all in every angle, even though it's might just be feeding my family from one simple method, which is a Facebook ad. I still need to cover my bases on all the social media because this is my brand and I want to protect it. So, so if you have the name on Facebook, guess what? I have the name on LinkedIn. Another person has the name on Twitter and then someone else has the .com. It just makes me look weak. You know, right? Like I want to, I want to look like a brand. And so that's, that's just how you do it. You just simply just make sure you lock it on every platform and no one could take that name. And here it says at creativefinancing.fl. Okay. Creative financing. I wonder if, um, let me see if I can find it this way. And if I can't, let me see if I can find it right there, right there at the top, the top one. This one. Yeah. Perfect. Awesome. Awesome. Okay. Okay. Okay. Perfect. So, so here, here's the next step. Okay. Here is the next step. Step one. And again, the reason why I'm telling you this and the reason why we're starting here is because this is going to make your lead capture and your Facebook ads a hundred times more effective. That's the reason why I'm taking you from, from step one. Cause, cause I know you were probably only thinking Facebook ads lead capture. How can I get better at that? This is how we get better. We just step up our branding and we step up our online credibility. That's what this is all about. So, so step one, this is what I call step one. Step two is this page over here. As you start to run ads from this page and people start to see this page and this ad in the news feed. So as I'm scrolling through and I'm just seeing what my friends are up to and I'm seeing what everyone is doing. And then all of a sudden I come across, let me see if I can find one. All of a sudden I come across a sponsored ad. This is what you've been doing, right? Is running, running sponsored ads, whether it's an image or whether it's a video. It doesn't matter. There's the text. There's the image. There's the learn more. Now here's the reason why. Content is so important. Because this image, even though you're targeting me, even though I live in that local area and, and you're running an ad directly to me, this image might not be the one that grabs my attention. So therefore you better be putting out another one very, very soon. But here's the thing. If I'm just seeing you for the first time, I've never seen creative financing before. All of a sudden you're in my news feed running an ad to me. Not all of us are going to click learn more right away to see what you're doing. A lot of us are going to click on your business page link. And come over to your business page. A lot of people are going to do that because they don't know you. They haven't seen your ad before, right? They don't know you. So they're going to come over here and see who the heck you are. Just to kind of break you down and learn more. And when they come here. And they see 51,000 likes. Instantly. That person has my, my, my attention. But if I click on that ad and I come over here and I see three. Instantly, I disqualify you. I see three. I see three. I see three. I see three. I see three. Instantly. I disqualify you. And here's the crazy part. Robert. 20 plus years in the industry. 20 plus years investor. All this, all these credibility accolades licensed real estate professional. You have been crushing it for a very long time. But when I come here and I see three. Because again, I don't know you. No one knows you. Other people seeing your ad. No one knows Robert. Other than his wife and his family on social media. No one knows you. So automatically I'm going to think that you just started. Because three people like it. So what I call step two. Is the very next ad. The very next dollar. Our ad budget needs to go into running the like ad first. To get that three. To 1300. I need to come to the page like candy. For example, here's her personal page. I come over here to her business page. It's just a, you know, her business page. But I come to her business page and I see 3500. If she was running ads to me and I clicked on her link and came to her page to do some more due diligence before I give up my name and number on her landing page. That 3500 automatically I'm going to assume that she's the 25 year veteran. It's perception. People need to see a big number. And it doesn't have to be 3500. It doesn't have to be 51,000. But it has to be at least a thousand. Like I got it. I got to see a comma in that number because here's the reality. I've seen thousands and thousands and I'm not joking. I've seen thousands since, since 2016 alone. Cause in, in from 2010 to 2016, I was a lender. So I was doing mortgage. I was doing mortgages from 2010 to 2016. It was in 2016 when I left mortgages. So there was no other way to do that. So I'm going to look at that. And I want to start helping real estate agents and investors with their social media marketing and Facebook advertising. So since 2016, I've been talking about this exact thing. And I've spoken to thousands of agents on this exact, exact topic. When I look at pages, business pages of face of real estate agents and investors, I'm telling you, I've seen thousands of them. 99% of them, Rob. 99%. have around 200 to 300 likes. And when I come across Kandy, she has 3,500. So if the consumer is used to seeing 2 to 300 likes on every other real estate agent's pages that they're looking at, just the average consumer, the average consumer is gonna be blown away when they simply see a comma in the number. And so that's all I would recommend with you, is this number, we need to take that to 1,300 as soon as possible. That's the next Facebook ad. Because as people start to see your ad, I want them to know that you're King Kong. Like, and this is King Kong 51,000. You don't need to be nowhere near that. 99% are around a couple hundred. All you need is a couple thousand. That's it. You don't need 10,000, 5,000, 51,000. No, you just need a couple. If you took that to 1,300 or if you took that to 2,300, you're fine. Now you have perception. And then also over here in the about section. So let me go to Candy's page real quick. If I click about, I see her Facebook ad, I click on the business page, I see 3,500 likes. I'm blown away with just the number. It makes it look like she's been doing this forever. I click about to see who she really is. I come over here, hedge properties, hedge properties, hedge properties, hedge properties. But then if I see Rob's ad and I come over here, and I click about, there's nothing there, but his email. Basic stuff, man. Basic, basic stuff that everyone misses. They want to go straight to Facebook ads and capturing leads before they focus on the basics. This is what I call basics. Step one, listing all those social media links. Step two, and this is where the social media links would go as well. I would see Instagram, LinkedIn, Pinterest, Twitter. I would see all that right here. And then, and then, and then step two is the likes. Taking the likes up, just so we know that you've been doing this for 20 years, right? Cause that's what we're going to judge you on, is that number. On the personal page, the intro is the first impression. And on the business page, the light count is the first impression. If you can get me on those two things when it comes to the average consumer's perspective and perception, if you can get me on those two things, you got me. And now I'm going to be like, man, Robert, he looks like he's been doing this forever. Let me see what he's really talking about, right? And especially in Miami, with so many real estate agents, I mean, there's so many agents in that area, like you have to stand out. And I'm telling you, I'm giving you, you know, real, real, real, real information here. I've spoken to thousands, not thousands in Miami, but I've spoken to thousands across the country and every single one of them is the same. They all have a couple hundred. I need you to have a couple thousand. That's what I call step two. And so after that, then you go into step three, which is Facebook ads. And it's not that you have to run a new ad every day. What I would suggest is run a new one every week. So one day out of the week, let's just say every Monday, we're gonna do a new Facebook ad. And that Facebook ad is a simple video that Robert did on his cell phone, educating us on the process of foreclosure or the process of selling. I would focus on one topic for sure, one topic. Either we're gonna talk about foreclosures, either we're gonna talk about short sells, either we're gonna talk about creative financing, or either we're gonna talk about buying or selling, focus on one when it comes to your Facebook advertising. Because that allows you to build an audience of people that are all thinking of the same thing. Right? So if you were to simply pull out your phone, and if you're not a video person, okay, then you would have to obviously put out image. But the strategy is a new one every week. A new one every week. Every week, I'm gonna run a new ad every week. And the reason why video is so powerful is because I truly believe it's so simple. It's your cell phone. And you have the knowledge, and all you gotta do is pull out your cell phone and do some type of selfie style and talk about what you're already thinking of. Talk about what you're already doing. Talk about the creative financing when it comes to foreclosures. Talk about what you already know. You know, that to me, I don't know. I think that's simple. If I had, if I told you to write a book, it might take you longer to write a book on what you know. But if you just pull out your cell phone and say, hey, give me three minutes of something, you could talk, you could talk about anything. There's so much knowledge that you have on real estate, Rob, it's ridiculous. And what I'm saying is break it up into two to three minute video segments, do it once per week, and that becomes your weekly ad. And again, the reason why video is so powerful is because let's say, for example, you do a three minute video. You pull out your cell phone, you talk for three minutes on the process of foreclosures. And every week, again, we're gonna do another three minutes and talk about a different part of it. But the reason why video is because when it comes to Facebook ads, as you probably already know, or if you don't know, Facebook allows you to start collecting data or start, it's what they call a custom audience. So let's say for example, you have a three minute video. You run the three minute video for an entire week to Miami. Let's call it, let's call it South Miami. You run it to that area for an entire week, a three minute video. At the end of the seven days, Facebook is gonna allow you to build an audience, it's what they call a custom audience, of all the people who watched different amounts of it. So for example, if it's a three minute video, I'm going to be able to create an audience of all those people who watched 25% of it. I'm going to be able to create an audience of all those people who watched 50% of it. I'm going to create an audience of all those people who watched the whole three minutes. And what I do with those audiences is I show them the next ad. So if you had a three minute video, and I sat here and I watched 60 seconds of it, I might not have clicked the button to give up my name and number, I might not have, you might not have captured the lead, but for somebody to watch 60 seconds, that's a long time on social media. For someone to sit here and watch 25 seconds of your video, that is a long time on social media. So if a person were to sit here and watch 60 seconds of a three minute video, there was for sure some interest there. And the reason why content is so important is because I'm gonna run another ad next week, and because I'm able to track the audience who watched 60 seconds, I'm going to show them the next ad. I run Facebook ad number two, it's another video, it's a three minute video. I'm now creating an audience of all those who watched 60 seconds of it, and that's week number two. Now in week number three, I'm gonna run another ad, and I'm going to retarget everyone who watched video number one, everyone who watched video number two, and I'm gonna continue to target Miami. And this is week number three, video number three, ad number three. So what starts to happen is you start to retarget all of those people who are watching your previous stuff, which allows your Facebook ad cost to drop, and it allows you to stay in front of those who are watching your stuff. Because the first ad, you're gonna run it to a cold market. Even though you know the targeting, even though the location and the demographics and you're targeting a specific type of area, you might know that much information, but it's still a cold market, especially if it's the first ad. These people don't know you, they never seen you before, you're not in their newsfeed, they don't, it's a cold market. That's why creating audiences and video is so powerful because as I run out, as I roll out my first ad, as I roll out my first video, and I get thousands of people to watch it, I then turn those thousands of people into a warm market. I then show them ad number two, and then I do the same thing for ad number three. By the time you know it, before you know it, week number three, week number four, week number five, now I'm only targeting people who have seen my stuff before, which gives me even more credibility. And when people start to see your video every week in their newsfeed or every day in their newsfeed, because you're running one every day, I'm telling you for a month, a new one every week. So one video ad this week, another video ad next week, which technically is running one every day. So because people are seeing you now in their newsfeed every day, what happens psychologically when we visually see someone, and it happens with YouTube, that's why you decided to reach out because you've probably seen multiple videos. And what happened, because what happened psychologically with video is before you know it, you feel like you know him, like you like him, and like you trust him. Because you keep seeing video. And that's how Facebook ads work, is that when a person runs one ad, it's like, man, we didn't even give ourself a chance. We have to keep running them, because people, if they can keep seeing us, then they're gonna feel like they know, like and trust us. And before you know it, they're gonna be wanting to do business with us, because they keep seeing us. And so when you, when you could, and that's why I'm saying, if you post every day, that can be time consuming, and you're posting on social media and all these platforms when 99% of people live across the country, it's the Facebook ad. And again, as I mentioned, it's not a new Facebook ad every day, it's just running the same Facebook ad every day for one week, and then running another ad for that week, and then running another ad, and it's just four ads a month. And to tell you the truth, what I truly believe also is that a lot of people think that that's gonna cost a fortune. No, it's not. Facebook advertising, especially video is the... I'm telling you right now, Rob, and this is the real truth. I don't know your exact numbers on Facebook ads, but what I'm telling you as far as video, here's the fact. If you were to take your wife out to dinner tonight, and I tell this to every agent, I talk to every broker, every investor, here's the reality. When it comes to video marketing, your real estate business on Facebook through advertising, you and your wife would spend more money at dinner tonight than what it would cost for you to run a video ad targeting Miami for an entire week. You're right. So it's not a lot of money at all, at all at all, but we have to get started. You know, we have to start, we have to start, that's the thing. And it's really just thinking of four topics a month. That's not hard. Four topics a month. We're focused on foreclosures. I have all this knowledge and information. I'm gonna break it up in three minute videos, and I'm gonna do four of them a month. That's it, that's it. And I'm gonna target Miami and that whole city's gonna know who I am. That's it, that's all there is. And next month we're gonna run four more, and this is what I'm gonna talk about. And again, because we're building these audiences, because we're building these custom audiences, three minute video, we're gonna create a custom audience of everyone who watched one minute of it. We're gonna create a custom audience of everyone who watched 30 seconds of it. Because we're building these custom audiences, if we're talking about the same topic, it allows the audience to really, really get good, get good value from what we're putting out. But if I keep putting out, and that's why I tell this to agents all the time, if you keep talking about, on one video you're talking about the process of buying, and then the next video you're talking about the process of selling, and then the next video you're talking about short sells, you would think that all that information is good for the audience, but it's actually confusing, especially if you're targeting a local area. So, I would rather niche down and target one specific topic, which could be foreclosures, and let's just talk about that. And let's just build all these audiences of all these people watching our stuff that are all interested in that. Not buying, not first time home buyers, not FHA programs, no, none of that. Now, when people see your ad and they end up, you're talking about foreclosures, of course, maybe their cousin might be looking for a first time home buyer. Of course, you're gonna get a ton of referrals and you'll have people start bringing up other topics as well. But that's after the fact, that's after I got them in from my one topic. You know? So... David, one quick question. Yes, sir. What you're telling me makes a lot of sense. And I have thought about this quite some time. This is where my concern is that I'm gonna generate too much inquiries, if you will. And I'm not gonna be able to fulfill them. And then that's gonna be worse than if I don't do anything. Definitely not. Because you're gonna control that based on your budget. So if a person was spending $100 a day and getting all these leads and I can't fulfill it, then I don't need to be spending $100 a day. I'll bring it down to $5 a day. Right? So you're gonna control that. I mean, because one bad apple can actually spoil the whole thing. So, right now, not because of the coronavirus, but typically my day goes and I'm constantly on top of the clients that I have, the referrals that I got. I got many repairs that I'm doing. So my date is sort of packed. So for me to be able to extend and be answering questions and doing all that, I'm afraid that I'm not gonna be able to reach that far. Just don't spend that much. Spend a little bit. Spend a couple dollars a day if you need to. But the whole reason for it all is just to get your name out there, to get your face out there, to get your brand out there and to focus it in on just that local area. Just control it by the budget. Control it by the budget. That's all that is. It's the budget. A person spending $100 a day will get obviously way more results than a person spending $5 a day. So if you have so much already stuff going on, maybe just spend $5 a day and if that campaign just nets you an extra deal per month, that's good enough. Because you're already busy enough, you don't need 10 deals a month from what I'm saying. If it just brought you one deal a month, that can change your life, you know? So, and again, that's the difference between spending a lot versus a little. Just spend a little, you know? Spend a little, spend a little. What do I do in this situation that this is not something, like what you're saying is to basically build a steady client, get my face up there, but this that is gonna happen, the thing that I'm preparing for is something that is gonna happen, it's gonna happen very quick. So how do I do? How do I address the fact that I need to get up there and the people that are gonna be clicking on the ad, they're not because of the number of likes and all that, they're because basically they're losing their house. The bank is on top of them and they're seeing it now. Yes, the likes have nothing to do with lead capture. That's just one ad, one strategy, it's only to increase the likes. So when you do start running lead capture ads, they take you more seriously. So the likes, that's not where, I'm saying take that to a couple of thousand likes, that's not a couple of thousand leads. It's just people that like the page, it's just to give the page a facelift. On the personal page, listen to all the links, that's all that is a facelift. On the business page, the likes, all that is is a facelift. That's all that is, that's not leads. But all I'm saying is that that's important for your brand before you start running lead ads. So by the time you start running lead ads and you start to run these ads every week, people that are in trouble right now, as far as foreclosure, they're gonna be seeing it, clicking on the ad and requesting a call right now. But by the time they see your ad and they come over here and do a little bit due diligence on you before they really, really wanna proceed, all I'm saying is that they should see a big number and they should see all your links just so you look legitimate. Yeah, those are things that I can, well, I don't know about the likes, how quick can that happen? I mean, I can easily help you with that. I mean, what I normally do, like over here on my business page, like if you come to my personal page, like this over here, this is what I call step one. On my personal page, you see all my links right here. This is what I'm telling you. There's a link to my business page. There are all my social media links. All that does, and I don't, and I'm over here building a social media business or whatever the heck you wanna call it, you would think that I know all about social media. I actually don't, Rob. I have them all listed just for my branding. I'm never on Twitter. I'm never on Pinterest. I'm never on LinkedIn. I don't know one thing about really Instagram. I run ads, but I know that's credibility and branding, so I have it listed. That's basic step one. So on my step two, over here, here's what I did over here. Because Robert doesn't know me, he's gonna wanna probably look more into me and come over to my business page. And when he comes over to my business page and he sees 10,000, it's a completely different perception than if I just had three, right? And then, so what I'm saying over here on my reviews, this is what I can easily do. 60 agents and investors have given me a review in the last couple months, all because I helped them run the like ad. I helped them do other ad lead capture ads as well, but that's kind of where it all starts. What I always propose is that I can easily do that ad for you. You just let me know what your budget is and just give me a good review. That's kind of what I propose. And now all I'm saying, all I'm recommending is that that ad should happen first before you try to capture leads. Okay, and how long would that take? I mean, to tell you the truth, Robert, I mean, I could literally take that number from three. I mean, it just comes down to how high you wanna go, but just to give you an example, I can literally take that number from three to 3,000 in the next seven days. Okay. So it's a fast ad. It's not an ad that takes forever. And it's a one-time ad. It's not a monthly ad. We're not gonna keep spending on that. No, we're only gonna get the likes for the credibility of the page. That's it. It's not to capture leads. So it just comes down to your budget. Some people spend $5 a day on it. Some people spend $10 a day on it. You don't need to go that, that high. You just need to put a comma in that number as fast as possible. So that number can literally go from three to 1,300, for example, in the next three to four days. Okay, this is my wife's page, though. My page, I took it off. Okay. So whatever page, any page, whatever page, to tell you the truth, I'd be running ads from this page. I'd have your wife appear than you. Well, the reason is she's more into what it is to financing. I'm more into this, the buying and fixing and flipping. Yeah, okay. So two different things. I don't know what you recommend, but it's better. I mean, from my perspective, I thought that she has her own and I have my own. And obviously, the best area of business, not sure as to whether that's the right approach or not. Yeah, for sure. You could for sure do it. However you wanna do it. However you wanna do it. I didn't know if you guys were a team or if it's just. No, she's in her area. She's a long processor and an originator. Gotcha, gotcha. Okay, yeah, for sure. Run it from your page. Step one, I can send you a video on how to list all your links. That part's super, super simple. I'll send you a video on that. And then step two, on your page, how many likes do you have? You probably don't have that many on your page either. Whatever number you're at. What I've been, well, let's put it this way. All the marketing that I've done has been on her. Now is when I wanna basically incorporate the marketing into mine because of this new thing that is coming to come over and I wanna take advantage of that. Yes. The coronavirus situation. So in mine, I just did the page just because Facebook requires your page. Yeah. But not because I thought that I needed it. You know, now that you're showing me a different perspective of what I thought that I was doing right, maybe I wasn't doing it as right as I should have been doing it. No, you're definitely doing it right and you're thinking right as far as Facebook ad for sure. All I did is I showed you, and in Facebook ads, that's what I call step three. All I showed you here was step one and two. What should happen before we go to step three? And it's just by simply giving the pages a facelift. That's all. Step one, let's list all the links so people know we exist. Step two, let's take that light count up so the perception and the credibility is there. And then we go start step three and start targeting Miami. Okay. So it's a three-step process rather than just step three. You got it. You got it. So, and yeah, that right there. I mean, and a person doesn't have to do that. I mean, I'm not saying you have to do that. You have to do step one, you have to do step two. All I'm saying from a consumer's perspective because there are a million, there's actually two million, there's two million real estate agents on Facebook alone. God knows how many are investors out there as well. Because of the oversaturation, there's millions of people in your industry. All I'm saying is that from a consumer's perspective, branding goes a long way. If I come here and see three versus going to candy and seeing 3,500, I'm a normal consumer. I don't know you. I don't know her. I'm looking at a stupid number. I'm just assuming she's been doing it longer. That's all that's doing. That's all that is. And I just think that that's so important. And I think everyone misses that. Yes, I'll be honest with you. I'm not a social media person. So this that you're telling me about the likes and the people to me have never had any value whatsoever. But I can see from a consumer point of view where that becomes basically a gauge. Right? That's what it is, Rob. That's exactly what it is. It's a gauge. It's a gauge because there's so many people I could type in real estate agent. I could type in investor. There's so many people I can choose from. It's the number that's gonna grab my attention right away. And then we go to step three. We're running an ad every week to Miami. It's the fact that I keep seeing Robert in my news feed and he keeps educating me. And when I went to his business page, he has 1,500 likes. And when I click about, I can find them on Instagram, LinkedIn, Twitter and Pinterest. That right there is what the consumer is just, and they're not to tell you the truth, as consumers, it's not like we're even looking for that. I'm not coming to a normal consumer that has no idea about likes, has no idea about social media. The average consumer is not even looking for that. It's just the fact that we see it right away. It's the first impression. Yeah. That's why it matters is because we see it right away. And when I see three versus 3,500, psychologically, it's just a different perception. That's why it's so important. It's a way of measuring the person, actually, of assessing the individual. Yes, exactly, exactly. So I would go there first before you go into real Facebook ads. I mean, it's totally up to you. We can go straight into Facebook ads and I can help you with that part or we can just do these basic steps first and then we go from there. It's up to you. Let me add something so that we will not waste time. Can we just work both together as the Facebook back is being created? I can be working on the other aspect. Which aspect? On the one and two, while the number three ad is being created. Oh, yeah, yeah, for sure. That's what I'd love to help you with is step one, I can send you a video that walks you through how to set up all your links. And then step two, I can easily run that ad for you and have that running for the next few days while you start thinking what step three is gonna be, what that Facebook ad is gonna be that targets Miami. Okay, so how much are your fees? All I'm gonna charge you is a review. So you just tell me what your budget is on the ad and we're not gonna run it forever. Let's just look at it for 30 days. I mean, if we're gonna run an ad for 30 days, what's our daily budget? That's really what it comes down to is either either $5 a day, $10 a day. I mean, you don't have to go $10 a day and you ran that for 30 days. That'd be a $300 budget. So I don't know if you wanna spend that much. And I'm telling you, you don't even need to spend that much to tell you the truth. Now in Candy's case, she spent that much. She spent $10 a day for 30 days and that took her up over 3000 likes. You don't need that many to tell you the truth. If you just spent $5 a day and we put, let's just say for the month, we put 150 towards that ad, that number would be at 1500 in the next few days. So we can do that, no problem. Yeah, let's just do that. And then in the meantime, let's- My main thing, David, is I think that a month will put me at a disadvantage as far as the ad. No, you don't have to stop anything else you got going on. We can have that running in the background while we go and run another ad. Okay, let's go. Yeah, so it's gonna run simultaneously if and whenever you're ready. So if you come back in four days and say, David, let's start step three, help me run this ad to Miami. This one's gonna keep running and we just run that next ad, no big deal. Okay, now the reason that I was reaching out to you, all this makes total sense that I thank you a lot and we're gonna work on this, that's for sure, was in generating the ad, getting that catchy image that basically will portray what we're trying to do. It's either you're gonna come up with an image and there's a million images or you're gonna actually wanna do a video. Okay, I think that for the ad, the ones that I've done, which I've done all lead capture ads, the image is a lot better than a video. Okay. That's what I've seen as far as, now people say, do video, do video, do video, but as you scrolling over in the feed, I think that if you see a catchy image, you're most likely, especially now with this corona thing, trying to put all these things together. If you're going through a hard times and you see an ad that right away addresses obviously corona and if you're in one of these situations, this is what we can do for you. I think that that will be a little more faster. Oh yeah. Then having an ad that is gonna show like 10 or 15 seconds that people have to stop in there and look at the ad. Yeah, you could think of it that way as well, but then you gotta also think of it from a consumer, from the other perspective of a consumer. We can do whatever you want, that's the thing. We can do whatever you want, but when it comes to social media, it's social media. People engage with people. This is not a billboard, this is not the news, this is not the TV channel, this is social media. So when I come across, look, and this is a perfect example, this is a perfect, perfect example. Here's an ad, it's coming for Burkana. There's an image of a hand. There is absolutely no personality. I don't know who this is. So if that was just a random image of cash or whatever, and especially if it was coming from a name, like creative financing, where it's more of a company name versus a personal name, it's gonna take you many, many ads to convince the consumer, because there's no one behind, who's behind this? Versus if I scroll through and I see another ad, let's see if I can see another ad to give you a different example. Look, next day animations, there's a video, it just looks like an advertisement. There's no personality. Exactly. And so you can do that for sure, it's just gonna take a little longer. Let me see if I can find an ad from an actual, a case of a woman. So again, this is creative financing and then there's a generic image. It's gonna take running that ad a long time before people actually know who you are. Before, yeah. You know, so that's why if you wanna cut to the chase, a video is what you would do. But if you're not a video person, then what I would suggest, look, another ad, general image, general name, no personality, people are not engaging with that. But if you're not gonna do a video, I would for sure consider an image of yourself. Let me, can I show you the one that I did on a? Yes, for sure. Yes, just so that you can see, because in there I put what I think that the ad's supposed to be. Yeah, go ahead. Yeah, how do I do this? Do you see my screen? I do. Which screen are you seeing? I'm seeing your desktop. My desktop, okay. So now if I go here, let me open here. And let's go to the face. Who's that? Actually, let me, let me go ahead and, Mark, I'm gonna have to message you in a bit. Why is Facebook going to the library? What you can do, just go ahead and... Why is it going to the library? Go to just hit the, hit the home button. Yeah, there you go. There we go. Okay, perfect. And then, not there, hold on a second. Do I need to move this to the side? Manager page, that's manager. This is where you will get access to the ad, no? Yes, so this would be step three. So step three, when we start running ads to Miami, then that's where I would, yeah, we would for sure run it. The like ad is the only ad that I run on my end. I don't know how I ended up with two different accounts in there. All the numbers are gone, huh? Gordon, maybe check in the other account. So hit the drop down on the top and hit that, yeah. See if it's under the other one. No, no, no, it was out here, I haven't done anything. Gotcha, okay. I just don't know how to end it up. But in here, you can actually just view the account, no? Yeah, you can just view it, so let's go on. Gordon, hit the drop down right there where it says this month, April 1st, 2020 to April 25th to the right, up to the right. Yeah, the month. Up to the right here. Yeah, hit that drop down and just go to lifetime. Click lifetime and see if it shows anything different. And where can you see the ad? You just click on it? I'm not sure about that. Yes, you can, well, what you can do is you can, go ahead and check the box to the very left. To the very left? Yeah, to the very left. There's a box, check that, yeah. And then click on the tab to the very, the top to the very right ads for one campaign, the tab up, up, yeah, right there, click on that one. So there's the ad. Yeah. So click on edit. Edit. Okay, so this ad, was this ad, so this ad was approved, you ran this ad? Yeah, it was approved and it performed pretty good. Good, okay. I'm surprised it approved with all that text, but that's good. Okay. I'll be honest with you, they keep sending me little messages, but I keep ignoring it. On the text? Yeah, about having too much text and they let it run. Wow, really good. Click on the top, over then the top left, you see the top to the left? Hold on, because I got the cameras in there. Okay, to the left of here? Yeah, right there, up. DPA date, click on that one. DPA date, up. DPA date. Right where your cursor's at? It's right above. So actually to the very left, to the very, very, very, very left, all the way to the left, all the way, all the way. That DPA date messenger, down. Okay, yeah. Yeah, click on that one. Okay, so you were running a messenger ad? Uh, I... Scroll down towards the middle? Yeah, it's right there. Campaign objective messages. So you were running a messages ad? Hold on, the last one that I did, I used Manishad. Yeah, yeah, yeah. But the one previous to that, I was just sending it to the lead capture. I was just trying different things. Gotcha, gotcha. Okay, so do you have a good lead capture? Do you have a good page set up? Uh, no, I'm using Facebook for the simple reason that Facebook populates all information. Yes, okay. So then with that one is the lead generation objective. Yes. Okay. Yes. So then, you know how to do it. What part do you need help with? I need your expertise. Right now you have mentioned something that I was totally unaware of that people were looking at that. So obviously I was being hurt in there. I need your expertise, your experience and to help me how to do the actual ad. Put it all together and then put it in Facebook. This I've done, I've been in computers for quite some time, not on social media, but programming and all that. So if I set myself, I know how to do it and I can do it, but I don't wanna reinvent the wheel. You've done this many times, you know the hurdles. So I wanna go straight to the point, especially since I'm, you know, we approach in that time that the ad that I'm gonna be putting out is gonna have is most need, if you will. We'll be doing this May 1st and on, I'm assuming that a lot of people are gonna start thinking about what can they do when they cannot pay their rent when they cannot do this, they cannot do that and all these different orders that there is in there as to not to pay mortgages and all that are over, then you're gonna see a little weight coming in of all these people that want to, you know, downsize change and that's where I wanna be pressing in. So that's why I'm a little bit in a rush to get this thing rolling. Yes, all that I would highly recommend is what I mentioned. Step one, get those links up. Step two, let's run that like ad and get those likes up. And then right here, all it's gonna come down to is continually running it. And I wouldn't necessarily run the same ad for the entire month, I would also change it up and that's where I meant by more content. So maybe that image, go and get a few more images like that one. Okay, that I did all in Photoshop. Perfect, so maybe take out some texts just so we don't keep getting, you know, the error or the notification. Because it's not that the text is gonna reject the ad. When you get that error or the notification, I should say, all it's saying is that it's not reaching as many people as it could be. So if you took out some texts, it would reach more people. If you ran multiple ads like that throughout the month, same objective, same everything, you already have the setup, you're already doing it. It just comes down to now pouring it on even more. Okay, do you have anybody or do you do it yourself? The correctivity, as a matter of fact, thinking about how to put the ad together because that's the difficult part to make it catchy to have all the elements that you will have so that the people will click on the ad. That's ad copy. So now that's the text. What can we write to attract the right person in the text? Right, that's kind of, is that what you're saying? Don't you suppose to attract individual on the image first? I mean, you've got to scroll and once you see the image that basically you relate to, in other words, I'm going through this situation now. This image is talking about the coronavirus and the mortgages and all these other things. I'm gonna basically then start reading. But if the image, in my opinion, and again, I'm not an expert at this, in my opinion, when I'm looking through my feet, if the image doesn't catch my attention, I don't read. I just continue. That image, what I would do is I would, rather than an image of someone excited, I would just show an image of someone depressed. Okay, and obviously something has to be said in the image and doing all that. Now, do you have anybody or do you do it yourself? I don't mind paying to get somebody to actually come out with the best image possible. I don't do the images. I don't pay anyone to do the images. That's not really what I really even think is the most important. An image, the text, you don't wanna put a bunch of text in the image for one. That's not where the catchy part is gonna come from. It's not the image, it's not the text in the image. So don't worry about the text in the image. I would say take all the text out to tell you the truth. But the image, you're right, it does catch people or not. So maybe showing more of an emotional side rather than excited, because we're now obviously talking to people who are going through some heavy stuff for closure, depression, stuff like that. So that image needs to match that. That's number one. And then number two, it's the ad copy. So it's the text. That's what you have to be able to write good. Is you have to be able to catch the attention through the text also. And that's why I just truly believe video is the best way. That's all I really focus on is video. Because that's where a person can really, really see who you are. A catchy image, because if it's not the video, then you have to be very creative on the image. You have to be very creative on the text. And that's what you call a copywriter. I'm not a copywriter. So neither are you, but at the same time, you know your client more than I do. So if anyone's gonna write it, it'd be you. You know how to talk to that person more than anybody. So the image showing a depressed person would be better. The text does not go in the image. The text goes in the ad. That's the ad copy. You know how to write that text better than anyone. I wouldn't hire anyone to do that part. You know the pain points of that person more than anybody. So if I were you, I'd write that text yourself. I'd put an image of a depressed person, not an excited person, because it's not an exciting time. Which I was thinking about doing, obviously, the text myself, the image, that's what I wanted to get something. I guess I was thinking of somebody that has the experience of obviously dealing with people that they will know what to put in there more than me. No, no, you know your business more than anyone else. So that's not something I would hire someone for at all. What I would also do is I would use Facebook's images. Don't even think you need to create your own image. If you go to click on the third tab, CF messaging at the bottom, so you got, yeah, click on that one. Right there where you put the image, what I do, especially what I do for the like ad, because the like ad, when I run it, I run the like ad with an image. Every other ad after that, I always recommend my clients running video. But again, some don't wanna do video and then okay, we gotta do image. But when it comes to the image, I use Facebook's images. So if you, actually I don't think you could do it now, but when you come to this tab, when you set up a new ad and you come to this part, you can use Facebook's stock images and you could type in any keyword. And Facebook is gonna populate hundreds of images based on your keyword. Sad people, depressed people, people in trouble and Facebook will give you all these amazing images just like this one and I would use one of Facebook's because it's already, the dimension and the size is already there and it's already approved by Facebook. And on all these images, there's absolutely zero text because Facebook doesn't want text on the image. That's not where the text goes. That text needs to go in the text part. But again, the reason why image is a little bit more hard because now we got it right, the text. Because that's what's gonna attract the person. It's either gonna be the image that attracts them or the text versus a video. This image that you see right here and I take the text out, it will not have the same impact as with the text in. Right now, if I was sad going through foreclosure, it doesn't matter what that text says, it doesn't attract me. No, no, no, no, no, no, no, no, this is not foreclosure, this is refinancing. I'm talking about this specific. Gotcha, okay, I thought this was foreclosure. No, no, no, no, no, no, no, no, this is refinancing and this is basically dumb payment assistance that you can get up to 15,000 dollars. Gotcha, gotcha, gotcha. So if I were to take that out, the image has no meaning. That's why the text and the headline is the most important. When it comes to a Facebook ad, it's the text and the headline, not the text in the image. Because again, when you see, when people scroll through Facebook, that's why you have to know, you have to know the audience, you have to know the platform, you have to understand social media to a certain extent. You don't have to know everything about it, but you have to see it from a consumer's perspective, especially Facebook, especially Facebook, especially Instagram. It is a people platform. It's not a business platform. Do businesses run ads on it? Of course, but the content, when you look at images on Facebook, you're looking at normal people. Whenever I come across an image like this, I automatically know it's an advertisement. So all you're doing is you're hurting the engagement rate, because people, right when they see that, you might think it's catchy to you, but to the consumer, especially when it's coming from creative financing, not even a name, I would put your name. Instead of creative financing, I would have your wife put her name, not creative financing, put her name. And so when I look at that, when anyone looks at that, and that's the reason why your ad is not performing as good as it should, because it looks like an ad. Facebook doesn't want it to look like an ad. You want, and you as an advertiser, you don't want it to look like an ad either. You want it to look like a normal post from a friend. The best advertisers on Facebook and on Instagram and on social media make their ads look like normal post. That doesn't look like a normal post. That looks like an ad. Yeah. So it's the normal post, and that's why I mentioned in the beginning, it's the normal authentic cell phone video that gets the most engagement. But if it's not gonna be a video, then you have to dumb that image down. Great image, great everything, but that's the problem with it. It looks too great. It's an ad. And so when it comes to ads, we have to just make it blend in with what everybody else has seen. I'm scrolling through my newsfeed. I'm seeing my friends. I'm gonna automatically come to yours, see an ad, and I'm gonna keep going because that's not what I'm on Facebook for. That's what none of us are on Facebook to click on ads. We want it to blend in. That's what you need to do. That's what you wanna do is you wanna blend it in like it's a normal post coming from another friend. Got it. And so the text, it can go in the text section. It doesn't have to go on the image. But that's just what I know to be a fact. But again, you can do what you wanna do. But if the whole objective is to increase the engagement and increase the ROI, that's how it would happen. All you're concerned about is how do I get a higher ROI on this advertising? That's all you care about. What I'm saying, my recommendations is less text on the image, put that text in the text. You know your business better than anybody. You should be able to write that text. And from what I'm seeing with the ads, if that ad is performing the messages, now, as I mentioned before, it just comes down to more content. It's not just one ad we run and that's it. We need to run multiple ads. That's what I mentioned in the beginning of our call. Run multiple, that's the problem. No one runs multiple, they run one. So you wanna run one every week. That's what you wanna do, run one every week. And if you're gonna do image, it's all about creating custom audiences just like I mentioned with the video. So with the video, you create custom audiences of everyone who's watching it. With image, you create custom audiences of everyone who's engaging in it. So engaging is whoever clicks like, whoever comments, whoever shares it. That is a quote unquote engagement. You can then come into Facebook and create a custom audience around everyone who engaged. Those people are who you target with ad number two. Got it. So now they keep seeing you, they keep seeing you and now you keep retargeting a warm market who are seeing your ads. They didn't just see one ad, now they're seeing three, four ads. They keep engaging. You have to build that like trust because, yes, people are going through trouble right now and foreclosure is around the corner. And if this person keeps seeing your content because you keep putting out a new ad, that's what's gonna make them click. It's not one ad that they saw two weeks ago and they never saw you again. They don't even remember you no more. You know? So if I could just give you any advice that's what I would, the advice I would give you is less text on the image, use Facebook's images and create custom audiences. That's what you have to do. And you have to run a different ad multiple times. It's not just one. And what would you say your daily budget is? What's your daily budget on that for example? I was putting in there, I think $10 a day I think it was one. What I would do is I would run two different ads at $5 a day. No, it makes sense. I mean, I was not in my right mindset when I was doing the ads. I was thinking about, like I say, that advertisement is just a matter of... You're on the right track and that's what I really applaud you for that. I applaud you for thinking and knowing that this is where we have to be. So trying to figure it out, it's not an overnight thing. So I don't expect you to know everything about this right away at all. And you shouldn't be hard on yourself. You're thinking the right way for sure. Now we just got to clean it up. Now we got to just maybe, instead of putting one fishing pole out, we need to put five fishing poles out. I got it. That's all you're missing. You're just missing the other four fishing poles. That's all you're missing. And those are all different and those fishing poles are different images. Now, so then how can we work together so that you can be my consultant when it comes all this and getting all this things set up? It just comes down to, I mean, really to tell you the truth, it just comes down to a couple of coaching calls. What I do is I literally have... I mean, one simple package I have, which is like for... I call it like a monthly package. You just tell me your budget. You just tell me what your budget is for consulting and I'll work with you. I don't wanna rip you off. I don't wanna charge you a ton of money because all it is is a couple of coaching calls. I jump on, we look at your ad, we run it, and then we run that for, let's just say a week and then we talk again next week. It's really just a few coaching calls throughout the month that's gonna really allow you to really take this thing to the next level. But I believe you already have... you're already doing it. That's why I don't even feel like charging you because I know you're already there. You just need to put out more images and keep running it. That's all that's missing from you. That's why I don't even wanna charge you because there's nothing that I'm gonna do differently. I mean, it's just different images and keep running. Okay. I appreciate you being so candid with me, but I'll be quite honest with you. I do need to get the coaching because this is not my expertise. My expertise is out on the street fixing and flipping houses. So if I'm gonna do this, I'd rather have somebody like yourself being back on me and actually ping-ponging me so that I wouldn't have to go through all those pain-growing... if you will, growing pains. Is 500 for monthly coaching? Is that out of your budget? No. Okay. So then let's just start there. Like, let's jump on. Let's just call it a month. We won't even go month to month because I don't even think you're gonna need me in month number two. If we just put 500 at my consulting and coaching, we can just jump on a call multiple times a week for the next four weeks. And before you know that, before the end of the month, you're gonna be a pro at all this. Okay. I mean, I'm game with that. Okay. So then let's... Yeah, let's just set it... Yeah, so let's just set it up. So let me just... What card can I post it with? Either Visa or Master or Amex. Do you have sale? No, I don't. You don't have sale? Do you have Venmo? No, I don't. I have... I mean, I can easily send you a link. And you could just... I could just send you the actual checkout link or PayPal. PayPal will be good. Just send it over via PayPal. Okay, perfect. So let's do that. And I'll just... I'll email you here shortly and then I'll email you a link to my calendar and just set up as many calls as you want throughout the week. So we can set up another... Our next call Monday, Tuesday, Wednesday, whatever. And we'll keep them short calls so we're not, you know, taking a couple hours. Like, we'll just go straight and run the ad and go from there. And we'll chat as many times as you need me. Okay, to start now, are you gonna send me the information to get my count up? Do I need to... I need to do something on my page. This is my white page. No, this is just having everything together. I don't think that that should be... Well, we need your page. So let's run everything from your page. What I can do, because it's time consuming, I know it's... I know you have a lot of other stuff going on. Let me set up your social media links. I can do step one for you. Okay. Let me give that page a facelift and make it look really good. That's step one. And then step two, what's the budget for the like ad? Just let me know what that budget is. What should we do with that one? You say that $150 a month will do. Yeah, I mean, well, that's $5 a day. If we just let that run for the month, that'd be $150. That's all you would need. Okay. Good. Okay. And then we'll just... And then... So I'll start that like ad. I could start that like ad today. And then what we'll do is let's jump on a call right away. So I'll send you a link to my calendar. I truly believe... Do you want to start this ad right now? This lead capture ad? Or do you want to touch up step one and two first? That's what I recommend, but it's up to you. No. The lead capture... What I want to have is the ad is to have it ready so that come May, depending on how the situation goes, I can just turn it on. Perfect. Perfect. So here's what we'll do. Let's focus on step one. Right now it's the end of April, right? What are we at? The 25th? Yes. The next five days, five, six days. What do we go? The 30th, 31st, whatever. Five, six days. In this next five day period, we'll focus on step one, getting all the links up. And then step two, running the like ad. And then anytime next week, I'm going to send you a link to my calendar. Schedule a call anytime. And let's get these ads prepped for May 1st. Okay. That sounds good. Perfect. That sounds good. Okay. So should I send you a PayPal for, for the five and the, and the budget for the 150 for the like ad? Yeah. Okay. Perfect. Okay. I'll send that to you right now, Rob. Okay. Okay. So let's.