 And we hear the ID Tech Act show and hi, so who are you? Hi, I'm Karen from PussMate. PussMate stands for Printed Smart Devices and we are working in the field of Printed Electronics for quite some time. So you have a bunch of printed smart devices right here? Yes, exactly. So what is going on here? What we are doing is to print electronic features into paper-based products and make them more secure at a very easy way. So what is this, for example? That's, for example, a regular paper card. So it's a standard paper with our feature inside. It's printed, fully printed. It's special. It's not just paper. Something is inside, yeah? Yeah, there's a conductive feature inside. One conductive layer, a special pattern. And this pattern allows us to unlock any digital content with the help of the smartphone. But we are not using NFC and also not the camera. We are using the touchscreen of the smartphone. And by placing this card on the screen and swiping over it, it gives me access to digital content, so whatever the customer wants to have. So did it somehow trigger a secret pattern, a capacitive pattern to the screen? Yeah, something like this. So I'm using the capacity of my body to interact with this because the structure itself is completely passive without any battery. And it changes the input of my finger what I am doing and this is what our software can detect. But what is going on here? What happened there? So inside there's an electronic structure, but you do not see it. It's completely hidden on the inside of the pack. Is this something like this? It looks similar to this one. So what is this? Can you show? That's just a conductive pattern inside. So it could be printed with foil-printing like this or also with carbon-based inks, which we have some samples over here. So this is a pattern of conduction? Yes, exactly. And each one is unique? Not necessarily, it depends on the project. So it doesn't have to be unique. But for this kind of stuff do you want to be unique or not? At the moment we are not focusing on unique codes or unique identifiers for this kind of stuff because we sell it as a smart hologram. We say usually people cannot really see if a hologram is a real one but now with this kind of technology we help our customers to verify a product or a label or a hang tag by the help of their smartphones. So is it for secure login? For example. But how can you do secure login if every single card is the same? So it's not really a login to an account or something. It's really like saying that this is the authentic product. It's more about this. So when you have this then you get access to some content? For example. So this is just a basic technology and there are a lot of applications. So one is really to secure documents or to secure products to verify these kind of products. And of course there is also strong communication with the end consumer. So maybe I can show you a pharma pack. It has some other implications. So especially in Asia there are a lot of pharmaceuticals, fraud pharmaceuticals, counterfeited pharmaceuticals. What we do is to print an electrically conductive pattern into this pack and just by placing it on the screen and swiping along the edge it's verified as an original product. Nice. And if I have this I can also do some additional things. So if I swipe for example in the other direction it gives me more additional information. So for example I can add a reminder to my calendar or whatever as long as I have the patient online I can communicate many different other things. So you can make like these very many big quantities? Yes. So that's exactly where we focus on really on mass products. It's printed on standard printing machines. So it's just like an additional ink, the additional conductive ink where we can recommand which is suitable for the processes. And it's really like a complete queen technology. It can be printed on recycling paper and also the ink can be recycled completely. It's also compostable. And that's really a difference where we think if you print on mass products. On what material you print on? There are different possibilities but for example carbon based inks like we have here, the black ones. Yeah, can you show? So what is this material here? That's really carbon. It's just carbon black ink. On paper? On paper, yeah. So these are test elements. And this is completely compostable. And it doesn't have any electronic waste. And what's going on here? Is it a similar demo? That's a similar demo. It's a different kind of interaction so we can have a look. So this is more that I'll take the pack, place it on the screen and swipe it over the screen. Like this. It's recognized. And now I can for example get an additional spot for ponds for promotion and marketing. That's cool. This could potentially be big for kids' games and stuff. Yes, that's also possible. You can put it in a magazine or something. Games, interactive features. So the user really interacts with the product. That's also something special. So it's really like high product intimacy. You could have it inside the playing cards? Yes. For like all these games people play, right? Yeah, yeah. You can imagine having interactive games on an iPad for example or tablet for kids, for educational stuff. So there's really a lot of application possibilities for this basic technology. And just before hearing this video, so you have some different demos here? Yes. This is the one you just showed? That's what I'm showing. Maybe you have seen the one with the drivers license. So what does that do? So that's a sticker which can be attached to any driver's license card. And where is it? You just see like a very thin layer. So maybe you can see it here. It looks like a design, right? It's a design and it's overlapped. It's a conductive polymer, so almost transparent. It's sticked on top of the driver's license and any driver of a company car has to prove that he's still having its driver's license at hand. And we just send a link to the driver and he can scan with the help of his smartphone his driver's license wherever he is. So he doesn't have to go to the car pool manager anymore to show its driver's license. This becomes an alternative to RFID and NFC? Yes. But at a much lower cost and really at a queener. It's a queener technology. We do not have any electronics. And just sticked on or just fully recycled? It can be sticked on. It could be labeled. It could be packed. It could be papered directly. So there are a lot of different possibilities. And this is a label, for example, yeah? It's a digital printing. You make them in this quantity like this? Yes, of course. We're not using this at a mass scale. So actually, this is a small one. Yeah, that's the box. This is how the boxes are printed, really on big machines, offset printing machines and a lot of sheets. So how many you print? It depends, of course. It depends, of course. But it's like a thousand sheets is nothing. So it's like that's just a matter of minutes, yeah? So how big is your company? You have been doing this for a while? We are a technology development company and focusing on the technology itself. We are 12 people in our office and mainly developers. So print engineers and software engineers who are working on the interaction of the printed features and the software detecting these features. And where are you based? We are based in Chemnitz, Germany. All right. So is this new? Yes, it's new. Since when? Since when is this? We started with our company in 2016 and that's also the invention is going back to this time.