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#WTFWednesdays

I Lost $30,000 Trying to Launch My Product

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Published on Dec 11, 2019

#WTFWednesdays

My Work Through Failure (WTF) Story is a series where entrepreneurs and small business owners talk about a moment from their past that made them reassess everything and say: "WTF!?!" Join us every Wednesday as we talk about moments of failing forward and what these founders did to overcome it.

Walkee Paws founder Lisa Baronoff hired a designer to help her develop the world's first waterproof dog legging. However, after spending several months and $30,000 working with the designer— she had no legging prototype to show for it. As if matters couldn't get any worse when she severed ties with the designer, the manufacturer refused to develop her product. Lisa was devastated and felt as though she had hit an all-time low. She decided to go back to the drawing board and in doing so, stumbled upon the inspiration that promised to save her business.

What was Lisa's eureka moment? Watch this week’s My Work Through Failure Story to find out!!


Learn More about Walkee Paws: https://utm.io/uoWW
Watch More My WTF Story: https://utm.io/uoWX

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