 The way we develop software is changing we have an imperative across the company called cloud first mobile first It's a different world it requires a fundamentally different kind of development and operations process Customers expect more and more frequent delivery and we just can't have any traditional roles getting in the way We realized what had worked two decades ago having separate engineering systems in separate groups was now hurting us That was a very challenging time for us because it was so hard to respond to customer feedback Basically what we'd say is products baked that was just not a very satisfying experience for us and our customers We needed to apply the same things we learned from agile planning into the world of DevOps We are saying that the the developers and the operations people Work closely together throughout the entire phase of development all the way from design through employment and production What DevOps brings to agile is finishing that cycle and allowing us on this rapid cadence not just to Build and test what we build but actually release it to our customers and bring that feedback in and help improve what we're building It's about reducing the barriers between the teams even further Before it was between developers and testers now. It's between that engineering team and the operations team It really Changes how we do development. It means that we engage with our customers directly There isn't this barrier between what we do on a day-to-day basis and our customers consuming that That really close coupling between the individuals that are writing the code and the individuals that are Operating the service itself allows us to get capabilities into production much more rapidly That's where I see DevOps playing a really critical role to helping companies keep up with the industry In being able to deliver at this incredibly rapid pace and incredibly high expectations that customers have for continuous innovation This allows us to be very nimble. It allows us to react to changing trends in the technology in the industry Winning innovative and competitive in the market today. We ship every three weeks and over time We're going to get to the point that we can ship every day If you're in the business of software And you're not operating your software you are on a one-way street to irrelevance. There's no question about it