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Harrisburg's Touch 95.3 Simulcasts ESPN 1400

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Published on Oct 8, 2011

On Twitter: @AkiemBailum

In touch...with its athletic side.

MoJay11 sent me this video request a long time ago relating to a format change in Harrisburg, Pennsylvania. This one is more on me that I don't pay closer attention to smaller cities. I really should. After all, they are cities too. Thanks MoJay11 once again!

And if you have a video request you want to send to me, then do so via one of these options: YouTube.com/LongIsland495. Facebook.com/BailumSamuelBobbyAkiem. @longisland495 on Twitter. Nysownakiem32@yahoo.com. I'm easily accessible and I'm planning a Google Plus page. I've been invited as is everyone now. lol

This is an interesting story because this actually involves one station having a unique outlets for simulcasting. Its simulcasts were on a translator and on another station's HD2.

I you live in the Harrisburg, Pennsylvania area, you probably know of a radio station there called WNNK-FM 104.1. That would be Hot Adult Contemporary/Adult Top 40 outlet "Wink 104". Believe it or not, there's no connection between this station and CBS as there is to a TV station in Fort Myers/Naples, Florida with the WINK call letters.

In the Summer 2011, Wink didn't even show up in the Harrisburg ratings. Harrisburg is a smaller market than Philadelphia or Pittsburgh which means its ratings will be recorded on a quarterly scale. Dare I say, Harrisburg is turning blind eyes to the frequency that's winking at them. ;)

Wink is getting beat, according to the summer book, by just about everybody. Inluding WHKF 99.3 Kiss FM (Clear Channel), FM 97 WLAN 96.9 (Clear Channel) which is more of a Reading station, and WROZ 101.3 The Rose (Hall Communications).

As far as 95.3 is concerned, its Touch Urban AC format was also on the HD2 of 104.1. It originally began as an Urban AC on 1400 AM in Harrisburg. Oh, the irony of this format change that happened a month ago.

WHGB-AM is currently the Harrisburg affiliate for ESPN Radio. The branding is "ESPN Radio 1400". In a city that's only 8% black (slightly less than Los Angeles these days) and a radio climate that is uber-conducive to spoken word/information formats on FM...what would the folks at Citadel-now-Cumulus do?

Put the sports blabber on FM, of course!

And that's what happened. Of course, they're not putting much emphasis on the 95.3 since it's only a lowly-rated translator at this point. Its calls are W237DE. Recently, 95.3 became the FM home for the sports station on 1400. If I'm not mistaken, Touch is now on 104.1's HD3.

It is, once again, another sign of sports taking over on FM and replacing music which probably will be easier to find in the futre on the internet and iPods. This may not be as eye-popping as the change that took place in Tampa at their LONGTIME Urban AC at 1150/96.1 WTMP-AM/FM, but it is another flip of another Urban AC. Plus, again, it's easier to flip Urban ACs in Harrisburg with a population of only 8% black.

I dare Cumulus to try that in..say...Charlotte. lol :-)

Your Opinion...?

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