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Published on Oct 6, 2008
NEW YORK (YouTube.com/AdAge) -- Will American consumers leap at the idea of water bottle as fashion accessory, granting it a cache similar to that of an iPod? California companies Kor Water the RKS design believe they will and have spent three years re-inventing the lowly water bottle as a "personal hydration vessel." The sleek Kor One was launched last week after months of being the new darling of the design-oriented blogosphere. Kor CEO Eric Barnes explains his marketing strategy for the new product.