 Alright guys, Andy Elliott, this is the big video that's a game changer in a world where people don't care. I'm going to show you how to create retention in loyalty, both you're going to get retention and loyalty with your current clients or future clients. Watch this video. I'm going to give you a secret. It's going to help you be the best, crush your competition. Alright guys, Andy Elliott, in this video, I want to talk to you about loyalty. Write this down. Loyalty, retention. Now, I believe in a couple of things. Write down the three R's. I'm going to teach and then I'm going to go into these two. Number one, write this down. Reach. Your goal is to reach as many people as you can in life as a business person. Retention. When you do business with somebody, you must retain them. Revenue. When you go to make money, you want to make a fair deal between you and your client. A deal is good when it's good for both sides. Not just one, okay? That's why I'll never rip anybody off and I don't ever want anybody to rip me off. If you rip me off, it'll be one time. That's why I believe in reach, revenue, retention. Now, let's go over to the side and let's go over to the reach segment. Your goal is to reach as many people as you can by doing what? By being great to people. When you're great to people, they'll tell more people about you, okay? That's the reach. Now, retention. How do I keep somebody with me? Number one, when I go to make a transaction with you right now and I sell you something, you pay me for goods. That's transactional, right? Write down the word transactional and draw a line through it. We're not going to be transactional anymore, we're going to be relational. What does that mean? That means I have, I have a CRM, I could tell you use a spiral notebook, but I use a CRM and every time that I sell someone a product, I know who they are, I know what their family's like, I write down their social media handles so I can check them out so I can follow them. I see what they like, what they believe in, I have their cell phone number and listen to me, you ready? I will send them a text message a couple times every quarter just to say, hey, it's Andy Elliott, no need to reply. Just want to tell you, I got your back, I appreciate you. If you need something, let me know. The number one reason why there's no retention in the sales industry is because 99.99999% of people are never contacted again after the sale. Hey guys, what's going on? It's Andy. A lot of you leave comments telling me that you need help. Do me a favor and tell you the best way to get a hold of me. Shoot me a text message right now, 918-210-0254, 918-210-0254, I'll help you with whatever you need. I got your back for life. Let's get back to the video. So if I was to tell you the secret to smoking every competitor out there, all of them and killing them, it wouldn't be to try to outsell them today, which I would tell you to outsell them. It would be to have a retention game in which no one in the industry could compete with and within two years, you would own the entire market space. You want to own it all? It's very simple. Remember what I just said? Every month, there's at least a text message that goes out. Every month, there's a quick phone call. It goes like this, hey Sean, Andy Elliott, listen man, I know you're busy with the family. I just want to reach out and tell you if you need something, let me know. Is there anything I can do for you? This is just a quick call. Hey, we can make it a long one, but I just wanted to reach out and tell you on the forefront of my mind, write that down, you're on the forefront of my mind, and I wanted to see if you needed anything. Nope, good? Okay, cool. Hey, by the way, Sean, can I ask you a question? Obviously, my goal is to always take care of you. I know you have a lot of friends. Are there any friends that you could think of off the top of your mind who maybe could use the same type of service that I give you that maybe could be well taken care of, right, like I take care of you? Maybe off the top of your mind? No? Cool, we'll have a blessed day. I appreciate it. Oh, you do, Johnny? Awesome. What's his cell phone? I'll shoot him a text message. I'll tell him you said he's a good buddy. He could use a great service from a guy like me, and when he's ready, at least he'll have my contact information. See, I'm going to do reach, revenue, retention. I'm going to retain the client. I'm going to reach out to them, and you know what I'm going to do? I'm going to create more revenue for the future to come in, and also I ask for a referral, okay? So if you want loyalty, what will you need to do? No one way. Just don't betray people. You know, I think the number one fear of people buying something off a salesperson and getting attached to them is the fear of betrayal. The fear that they're going to go buy something, you're being great to them today, and once the money exchanges hands, you're gone. That's why I need you to understand this. Stop being transactional and be relational. Every single person that I do business with, I have a relationship with. So if you want to crush everybody, loyalty, okay? And that's the game. You guys play it the way I just told you. You'll kick everybody's ass. Let's go. Hey, guys. I just want to tell you, you're the true one percenters. You made it till the end of the video. Do me a favor. Share it with the friend that wants to go to another level. Make sure you like the video, comment below so I know who you are. Set your notifications, and then subscribe to the channel. We've got daily sales training videos dropping. I'll see you soon.