 Thank you very much. Well I must say it's an absolute honour to receive this award. I've seen the names of people who have won this award in the previous 7 editions of Indian Marketing Awards and I feel privileged to be joining a very special set of people. So absolutely honoured. I just want to say that my life and career ain't over yet. So while this is a lifetime achievement award, I plan to stay busy, stay engaged and stay active so that I can continue to contribute in whatever way I can.