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Palin endorsement causes party discord

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Uploaded on Oct 6, 2010

New Mexico Democrats - and Republicans too - have been waiting for a third woman to play a role in the historic race for Governor between Susana Martinez and Diane Denish - we call it the Palin Factor.

Here's the scenario: Democrat Denish, trailing Martinez in the polls, runs negative TV ads linking Republican Martinez to Sarah Palin, the darling of the Tea Party crowd. But don't hold your breath waiting for Denish to pull the trigger.

Palin was in New Mexico back in May, endorsing Martinez in the Republican primary election she later won. Palin is extremely popular with the far right, but she's poison to some voters now in the Martinez camp.

"The Palin endorsement is something that independent voters would see as negative," said UNM Political Science Professor Tim Krebs. "It's something that core Democrat voters would see as a negative, and so it might be something that she (Denish) could do at this point to excite those constituencies."

Polls show Palin is a turnoff even for some Republican voters, along with independents and moderate Democrats, the kind of voters leaning toward Martinez here in New Mexico

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