 As I've said many times before, sometimes it's when you see something interesting in the booth that you just got to go see it. I saw something that looked like a white sea anemone on the sign here. So I'm talking Rafael Mike Michel from Irgo. What do you have for us today? So thanks Alison. It's great to meet you. Irgo is a direct-to-consumer medical device company. We're a hearing aid company that was started in Silicon Valley a few years back in my garage actually. So it goes way back. The story started with an ENT surgeon who was frustrated because his patients did not want to wear hearing aids for all the reasons we know. They're uncomfortable, they make you look old, all those things. Stigmatize, expensive, hard to use, you name it. And so expensive, I forgot that one. We decided to go on a mission to reinvent hearing aids and really reinvent the experience of getting hearing aids. And what we have here is Irgo. Irgo Max actually that just came out today. And what it is, it is actually an invisible in-ear hearing aid. So let me describe this. He's holding up something that's super tiny. It's got this little tiny white sea anemone in there. And it's coming out of a beautiful black, like a very thin puck. And it's got blue lights inside the case. That is really cool looking. I don't know if it works, but it looks really neat. So it works really well. The device is designed to work out of the box. And these little white filaments are made of medical grade silicone. They are very soft and they will accommodate the shape of your ear canal. So you don't have to have it custom molded to you. Precisely, you don't. Oh, wow. They will also not block the ear so that the ear is ventilated. It's breathing. It's breathing. And they will allow the natural sounds to pass through. So you get a very natural hearing experience, rich bass passing through the device, amplifying the higher frequencies to help you hear consonants and conversations better. And not only are they invisible in the ear, but they're also rechargeable. They last 18 hours on a single charge. Wow. And the charger itself will keep them charged for up to five days before you charge the charger. We designed the product to be very, very beautiful. We're buying those little tiny hearing aid batteries and replacing them. And a lot of times you might have the finger dexterity and all that. Exactly. It's horrific. Changing those tiny batteries, having to carry batteries with you is a very, very bad experience. That's why we made Eargo rechargeable. It's very simple to use. You can put them in your ears in the morning, wear them all day, take them out at night, put them in the charger. They charge within a few hours and repeat. So it's a very simple routine to add to your daily activities. And the case when you drop them in, there's four LEDs on each side. Yes. And I'm assuming that's telling me it's fully charged on each side. Exactly. And then there's a battery indicator on the bottom for the case. For the case. So the fact that I understand it right away is a good sign, right? With no instructions. That's the beauty. And the idea of Eargo is to provide hearing technology that is invisible. You cannot see it. You cannot feel it, but your hearing is enhanced. So many people don't wear them. They get them, they pay for them, but then they're so uncomfortable they don't wear them, right? We worked very hard on the comfort and these little white medical grade silicone filaments are patented flexi fibers. They provide incredible comfort in the ear. Actually, a lot of our users forget they're wearing them. They tend to forget to sleep them out at night. We even created, and it's true, at least in the box, they are shower stickers to remind you to take them out before you take a shower because they're that comfortable. So I'm confused. So there's the little C anatomy. I'm going to keep calling it that. And then it looks like I could see an open circuit, a little piece of copper there. Yeah, it is gold plated. And these are the charging contacts that allow the device to charge inside the charging case. So does this little white antenna sort of thing stick out? The white antenna so that you can always safely remove the device from your ear and it never gets stuck. Is it an antenna as well as the handle? It is not an antenna. It's just a little full tap. But you know, we've been talking for a few minutes and you're not looking at me funny like I'm wearing hearing aids, right? Even though I actually do have you go in my ear. Oh my gosh. And so here it is. Had you noticed that, Steve? Is it one in the other ear? It's in this one ear and I'll put it in. Okay, put it in and then Steve zoom up on that. And it's gone. Oh my gosh. It's here, but it's not here. Turn towards me a little bit. I want to see it too. Oh man, no, it is not there. There is nothing in his ear. And it's very important because people want to hear better, but they don't want something that is visible on their face or on their head. Oh yeah. The head is very stigmatized. Can you make glasses too? We'll start working on that too, Alison. The last thing I want to say is, you know, hearing aids are very expensive. In the US, a pair of hearing aids cost an average of $4,200. Yeah. They're now reimbursed. And so you've got to pay out of pocket. And so we made eargo to be affordable and eargo costs actually less than half the price of hearing aids, less than $2,000. What you get for that is not only the beautiful device that is invisible, rechargeable, and is a high-end medical device. It's a real hearing aid. But you do also get counseling and support from our audiologists that will walk you through the product, your hearing experience, and make sure that you're set up for success. Explain to you that the brain needs to adjust. It takes about a month and walk you through those steps to make sure that you're set up for success and that you absolutely love your eargo devices. But even if you're not satisfied, we do offer a 45-day money-back guarantee. No questions asked. Well, a month to get used to it and 15 more days to finish loving it. Exactly. And we want to make... I have a question though. My understanding is that hearing aids are, when you get them from an audiologist, are tailored to your particular hearing loss. Yes. These hearing aids are designed for people with age-related, mild to moderate hearing loss. And what we did for simplicity is that we loaded four prescriptions on the device. And the way you can go from one to the next is just by double-tapping the device. There's no buttons, no switches. Just double-tap. And you go through... He's hitting the side of his head. What he does is... One, two, three, four, and back to one. And you just select the one that works best for you. So there's no app or anything on your phone to do? No need for an app. Everything you need is in the box. It's that simple. Well, this sounds fantastic. And this actually went on the market yesterday? Eargo Max just came out today. Today? Yes. Today, right hot off the presses. And how would somebody find out more about these? You can go to eargo.com, E-A-R-G-O dot com. Where can they buy them through eargo.com? They can buy them at eargo.com or they can call us and the number is on the website. Okay, very, very good, Rafael. This is good work that you're doing because I... For some reason, it's so frustrating that if we can't see, we get glasses without question. But if we can't hear, we won't get hearing aids. And we wanted to make a product that people are excited about, that actually they do want to wear, they do want to use. I think we want to get them just to see if maybe I could use some help. Because they're really cool. That's very cool. Thank you very much. Thank you, Allison. Thank you.